The document discusses the physical properties and benefits of the inertsustain aq-c18 HPLC and LC/MS columns, highlighting their exceptional retention of polar compounds, even under 100% water mobile phases. It contrasts these columns with conventional ODS columns, detailing the advantages in preserving peak shapes and reproducibility without the need for ion-pairing reagents. The document also presents various method development strategies for optimizing the analysis of polar compounds using these columns.