Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn: - Simple techniques to acquire new users - How to make your app stand out among other mobile games - Effective ways to engage and re-engage your audience

1. CHRISTIAN CALDERON
Chief Revenue Officer, Ketchapp
GREG DALE
Sr. Product Marketing Manager, Chartboost
TIM O’NEIL
Global Head of Mobile Gaming, TUNE

2. TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need
for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one,
integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across
iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these
need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides
measurement technologies that their ad partners, agencies, and publishers depend on.
See more at tune.com/blog.
presented by

3. Half of Pocket Gamer's top game
developers use TUNE as part of
their strategy for success.
● Marketers more than double their RPI
6 months after starting to use TUNE
● Marketers see an average
69% increase in installs 6 months
after starting to use TUNE
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4. WATCH THE FULL WEBINAR:
bit.ly/game-on-webinar
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5. 5KEY
TAKEAWAYS
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6. A/B TEST BY ISOLATING CHANGES
1

7. A/B Test by Isolating Changes
+6%CONVERSION
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8. CREATE A FRAMEWORK TO
SCALE OPTIMIZATIONS2

9. Create a Framework to Scale Optimizations
A
Copy1_Art1
B
Copy2_Art1
C
Copy1_Art2
D
Copy2_Art2
Art1Art2
Copy 1 Copy 2
Use this simple framework for paid testing of UA Creative:
I tune.com/blog

10. Create a Framework to Scale Optimizations
A: Copy1_Art1 B: Copy1_Art2
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11. POST-INSTALL DATA IS JUST AS
IMPORTANT AS PRE-INSTALL DATA3

12. Provide Post-Install Data to Your Ad Partners
Your network partners are inundated in pre-install data. For real success,
it’s crucial to provide some post-install data.
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13. LEVERAGE PAID CAMPAIGNS TO
INCREASE ORGANIC INSTALLS4

14. Leverage Paid to Increase Organic
Combine your organic and paid strategies leads to a lower effective cost-
per-install. On average, every paid install drives an additional 1.5 organic
installs by increasing app store visibility
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15. SEGMENT USERS FOR
SPECIFIC TARGETING5

16. Segment Users for Specific Targeting
● Create user segments by in-app
behavior, demo, and location
● Update real-time for segments
● Automatically collect events
(user sessions, page views, and
attribution events)
● Customize event tagging
● Create goals for conversion funnel
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17. WATCH THE FULL WEBINAR:
bit.ly/game-on-webinar
I tune.com/blog

18. Ready to start measuring your campaigns for free?
Try us out: tune.com/signup