This document analyzes the Indian ice cream industry, including current trends and future outlook. It finds that impulse ice creams make up 62% of the market currently. While per capita consumption is low in India compared to other countries, domestic freezer ownership is increasing. The industry is seeing intensifying competition from both international and domestic players. Future growth will depend on expanding into modern retail formats and addressing infrastructure challenges to facilitate greater rural distribution and volume.

1. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK
AND OPPORTUNITIES
19TH SEPTEMBER 2014
JANAKI PADMANABHAN
RESEARCH MANAGER

2. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
© Euromonitor International
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About Euromonitor International

3. INDIA VS WORLD - A COMPARISON
IMPULSE VS TAKE-HOME ICE CREAM
COMPETITIVE LANDSCAPE - TRENDS
THE FUTURE

4. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Big potential – one scoop or two?
12
9
6
3
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0
Litres per capita
Retail Volume :Litres of Ice Cream Per Capita 2013

5. INDIA VS WORLD - A COMPARISON
IMPULSE VS TAKE-HOME ICE CREAM
COMPETITIVE LANDSCAPE - TRENDS
THE FUTURE

6. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Impulse ice cream continues to be the biggest chunk
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Retail value sales % split, 2013
62%
38%
Impulse Ice Cream Take-Home Ice Cream

7. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Impulse Ice Cream: Various growth drivers
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Seasonality
Impulse
Ice Cream
Rural
v
Urban
Retail
format
Competitive
pricing
Low
competition
from
substitutes

8. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Domestic freezer ownership remains low
100
80
60
40
20
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26
86
97 99
0
India China Brazil Russia
% of households
Possession of Refrigerator,2013

9. INDIA VS WORLD - A COMPARISON
IMPULSE VS TAKE-HOME ICE CREAM
COMPETITIVE LANDSCAPE - TRENDS
THE FUTURE

10. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Premium ice creams makes way into Indian households
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Baskin-
Robbins &
Häagen-
Dazs
HUL GCMMF
HUL- Hindustan Unilever Ltd
GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd

11. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
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Regional players expanding into ice cream fast food
Vadilal
Industries
GCMMF
Hastsun Agro
Karnataka Milk
Federation
GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd

12. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Competition is Intensifying
International Players Domestic Players
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Mövenpick
Gelato Vinto
MiniMelts
Natural
Havmore
Fresh &
Naturelle's
Many regional players as well !

13. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Diverse strategies to remain competitive
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• Value for money
• Expansion to other
regions
• NPD focussed on
Children
• Expansion into North
India
• Premiumised Ice Cream
• Celebrity endorsement
• Pan India presence
• Plans to triple production
GCMMF HUL
Mother
Dairy
Vadilal
Industries
HUL- Hindustan Unilever Ltd
GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd

14. INDIA VS WORLD - A COMPARISON
IMPULSE VS TAKE-HOME ICE CREAM
COMPETITIVE LANDSCAPE - TRENDS
THE FUTURE

15. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
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Future Demographics is the key
 Young adult  Middle aged, high income
group
 Older population for
H&W ice cream

16. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
Modern retail supports demand
24%
20%
16%
12%
8%
4%
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Number of retail outlets, Growth 2013-2018
6%
21%
1%
9%
0%
India - Outlets India- Retail Sales
Modern Grocery Retailers Traditional Grocery Retailers

17. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
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Shortage of
cold storage
Power
shortage
Infrastructure
Challenges continue to set roadblocks

18. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES
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Ice Cream in India
Rural India
Infrastructure
Distribution
Volume
Urban India
Awareness
Affordable
Luxury
Value
Modify strategy to facilitate growth

19. THANK YOU FOR LISTENING
Janaki Padmanabhan | Research Manager
Janaki.padmanabhan@euromonitor.com
All data are sourced by Euromonitor International unless otherwise stated.
All value and volume figures are for retail sales, unless otherwise stated.
All market size data are in current value terms and USD data in fixed 2013 exchange rates, unless otherwise stated.