Ice Cream Market
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The document summarizes the ice cream market in India. It discusses key trends like large-scale advertising by major brands, product diversification to target segments, and partnerships to boost distribution. The organized sector faces competition from lower priced, lower quality unorganized players. While consumption is growing, per capita consumption remains low at 200-250ml compared to other countries. Developing the cold chain and increasing consumption levels offers opportunities for market expansion.
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For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas.
The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Ice Cream – Introduction
Market Overview
Slide 7-9: Indian Ice Cream Market – Overview
Market Segmentation
Slide 10: Indian Ice Cream Market – Segmentation
Manufacturing Process
Slide 11-12: Indian Ice Cream Market – Manufacturing Process
Distribution Channel
Slide 13: Distribution Channel – Summary
Slide 14-17: Distribution Channel
Value Chain Analysis
Slide 18: Ice Cream – Value Chain Analysis
EXIM
Slide 19: Export and Import of ice cream (2011-2012 – 2014-2015 [Apr-Nov],
Slide 20: Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-27: Drivers
Slide 28-29: Challenges
Trends
Slide 30: Trends – Summary
Slide 31-34: Key Trends
Government Regulations and Policies
Slide 35: Government Regulations and Policies – Summary
Slide 36-38: Government Regulations and Policies
Competitive Landscape
Slide 39: Porter’s Five Forces Analysis
Slide 40: Competitive Benchmarking, Public Trading Compa
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Market Research Report : Ice cream market in india 2015 - Sample
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas.
The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Ice Cream – Introduction
Market Overview
Slide 7-9: Indian Ice Cream Market – Overview
Market Segmentation
Slide 10: Indian Ice Cream Market – Segmentation
Manufacturing Process
Slide 11-12: Indian Ice Cream Market – Manufacturing Process
Distribution Channel
Slide 13: Distribution Channel – Summary
Slide 14-17: Distribution Channel
Value Chain Analysis
Slide 18: Ice Cream – Value Chain Analysis
EXIM
Slide 19: Export and Import of ice cream (2011-2012 – 2014-2015 [Apr-Nov],
Slide 20: Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-27: Drivers
Slide 28-29: Challenges
Trends
Slide 30: Trends – Summary
Slide 31-34: Key Trends
Government Regulations and Policies
Slide 35: Government Regulations and Policies – Summary
Slide 36-38: Government Regulations and Policies
Competitive Landscape
Slide 39: Porter’s Five Forces Analysis
Slide 40: Competitive Benchmarking, Public Trading Compa
Indian Ice Cream Industry: Overview, Outlook and Opportunities
This document analyzes the Indian ice cream industry, including current trends and future outlook. It finds that impulse ice creams make up 62% of the market currently. While per capita consumption is low in India compared to other countries, domestic freezer ownership is increasing. The industry is seeing intensifying competition from both international and domestic players. Future growth will depend on expanding into modern retail formats and addressing infrastructure challenges to facilitate greater rural distribution and volume.
Presentation on Ice cream Industry
This presentation provides a history of the ice cream industry from its origins in ancient China and Rome to modern developments. Key events include the first ice cream factory opening in 1850, the invention of mechanical refrigeration making ice cream widely distributable, and the creation of popular treats like the ice cream cone and Eskimo Pie. The presentation also discusses the economic importance of the ice cream industry, the benefits and potential harms of ice cream consumption, and the major ice cream brands in Pakistan.
Ben & Jerry Ice cream Marketing Presentation
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Ice Cream project presentation
The document proposes launching ice cream parlors in Lahore, Pakistan. It notes the growing trend in Pakistan of seeking comfort foods like ice cream. The objectives are to provide quality ice cream and seating while capturing market share through loyalty. It outlines the required deliverables, benefits, resources, competitors, locations, flavors, regulations, costs, expenses, and financial projections like a 5 year payback period and 25% return on investment. The business aims to fulfill the public desire for comforting snacks through new ice cream shops.
Ice cream businuss plan
Scoops Ice Cream Parlor proposes to open an ice cream shop as a sole proprietorship. The proposal outlines goals to gain 50% market share in the first year, recover 50% of the initial investment in six months, and build long-term customer relationships. It provides details on the management structure, estimated salaries, startup costs, and financial projections. The marketing plan discusses competitors and includes strategies for public relations, sales promotions, and direct marketing to create awareness and capture 60% of the target market within the first year.
Building the ice cream business in india(1)
Unilever entered the Indian ice cream market in the 1990s through acquisitions and partnerships. They launched Walls ice cream and established Kwality Walls as the main brand. To grow the market, they pursued innovative products, effective promotions, expanded distribution through retail outlets and mobile vendors, and tailored their offerings to Indian tastes. These strategies helped Kwality Walls become the market leader by understanding customers and building the brand through quality and affordable options.
Project on Amul Ice Cream-pdf file
The document is a project report on a gap analysis of Amul ice creams in the metro market of West Bengal. It was conducted from June to August 2014. The primary objective was to analyze Amul's retail network and understand retailer views on supply chain, issues, and suggestions for better penetration. Competitors' activities were also examined. Research methods included questionnaires with retailers and secondary data from distributors. Key findings were that Amul has high awareness but average coverage, while competitors like Kwality Walls have larger market share due to policies like providing free refrigerators to retailers. The report provided an analysis of Amul and competitors in the target market.
Ice cream
The document provides an overview of the history and production of ice cream. It discusses how ice cream has evolved from a luxury dessert made of chilled fruits and creams to a universally popular treat available in many varieties. The document also describes the basic ingredients and production processes used to make different types of ice creams, such as French custard style and Philadelphia style. Finally, it outlines several popular ice cream flavors, toppings, and related frozen desserts.
Kwality walls Marketing
Kwality Wall's is a major producer and distributor of ice cream in India that was originally founded in 1956. It entered an agreement with Lever in 1995 and has since operated under the name Kwality Wall's. It is a subsidiary of Hindustan Unilever and extends the Wall's ice cream brand of Britain to India and other countries. By early 2012, Kwality Wall's had replaced around 25,000 ice cream cabinets using ozone-depleting refrigerants with more environmentally friendly cabinets, reducing its carbon footprint. It focuses on major cities in India and aims to provide affordable and popular products through strategic pricing and cost reductions.
10 step by step marketing plan selecta ice cream
Selecta ice cream's target market is kids who want to enjoy food. While competitors focus on creaminess, Selecta differentiates by offering multiple flavors in one tub. The ice cream market size is estimated at P7 billion. Selecta uses TV, events, and experiences to promote its brand nationwide. It prices its products at par with competitors and pursues a differentiation strategy through innovative flavors to target kids.
Marketing strategy for ice-cream company
Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
comparision between amul & vadilal
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Vadilal industry limited ; alay
This document is a project report submitted in partial fulfillment of an MBA degree. It discusses working capital management at Vadilal Industry Limited, a major ice cream manufacturer in Gujarat, India. The report provides an overview of the company and its divisions, analyzes trends in working capital management, assesses working capital needs, and recommends various sources of working capital financing including trade credit, bank finance, commercial papers, and export financing options. It aims to evaluate Vadilal's working capital utilization and policies to improve management of working capital.
Pom
Hatsun Agro Products began in 1970 and has since grown to become India's largest private dairy company. It started with 13,000 rupees and now exports dairy products to 38 countries. Hatsun focuses on quality, maintaining relationships with farmers and trade partners, and achieving high customer satisfaction. The company motivates employees and aims to build trusted brands while delivering value to all stakeholders.
BENCHMARKING OF VANILLA ICE CREAMS
Benchmarking of Vanilla Ice Creams (Ingredient, Nutritional Stats Comaprison, Sensory Evaluation etc)
Vadilal
This document summarizes the results of a consumer satisfaction survey about Vadilal ice cream. It finds that Vadilal has a 52% market share in Ahmedabad, India and is considered the top brand of ice cream. The survey assessed customer preferences, brand perceptions, and areas for improvement. Key findings include that over half of respondents last ate ice cream within the week, quality and taste were the most important factors when purchasing ice cream, and customers ranked Vadilal as the highest quality brand compared to competitors. However, some felt the price could be improved.
To Study the factor that have led to low market share of Cream Bell Ice-Cream.
Research includes Secondary Research on:
1. Consumption of Ice-Cream throughout the world.
2. Market Share of Major Ice-Cream Markets in the World
3. Market Size of India's Ice-Cream Market- Branded and UN-Branded.
4. Competition to Ice- Market In India.
5. Geographic Segmentation of Ice-Cream Market in India.
6. Cream-Bell's Market Share In India.
Primary Research includes:
1. Blind Test Conducted with three brands: Cream Bell, Amul and Kwality Walls on a sample of 10 to check which Ice-Cream Brand has a better taste. (Choco-Bar and Vanilla Cup were taken to conduct this test)
2. Research was also done to compare quantity/Price ratio of these three brands.
3. T-test and Annova test used using spss to analyse the survey results related to Advertising, Packaging, availability, variety
Economic Analysis of Arun ice creams
This document provides an economic analysis of Arun Icecreams company. It summarizes that Arun Icecreams was established in 1970 and has since grown to become India's largest private dairy company. It details the founder, R.G. Chandramogan, his background of starting the company with 13,000 rupees, and how it has expanded. The document also briefly outlines the company's financial status, share details, reasons for success, and performs a SWOT analysis.
A Study on Consumer Perception about Amul Ice Cream
This document provides an overview of a research project report on consumer perception of Amul ice cream compared to Vadilal ice cream in Ghaziabad, India. It includes an introduction to the topic, statements of the problem being examined, profiles of both Amul and Vadilal companies, and outlines of the report contents which will cover objectives of the study, need and scope for the study, literature review, research methodology, data analysis and findings. The project aims to understand consumer preferences and evaluate the market potential for these two ice cream brands in Ghaziabad.
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To Study the factor that have led to low market share of Cream Bell Ice-Cream.
To Study the factor that have led to low market share of Cream Bell Ice-Cream.
A Study on Consumer Perception about Amul Ice Cream
A Study on Consumer Perception about Amul Ice Cream
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Professors Neena Sondhi and Afsha Dokadia wrote this case solely to provide material for class discussion. The authors do not intend
to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com.
Copyright © 2016, Richard Ivey School of Business Foundation Version: 2016-06-29
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Ice Cream Market
- 1. ICE-CREAM MARKET INDIA December 2008
- 6. Key Trends Trends Franchises and strategic partnerships to enhance distribution Benefits derived from falling costs Product diversification to target specific segments Large scale advertising
- 9. Enhancing network through franchises and strategic partnerships Partnerships Franchising Strengthens marketing, sales and distribution. Source: FnBnews “Coops, the mainstay of India's dairy model”, October 2008; Business Standard “Ice-cream makers add healthy flavours”, April 2008; FoodIndustryIndia “Gelato ice creams is a hit at AAHAR”, March 2008 1000 outlets in southern and central India by 2009, counters at corporate campuses Milkway Express Outlets in malls and multiplexes Baskin Robbins Premium ice cream outlet – Arun Ice Cream Unlimited Hatsun Agro Increase Amul Parlours from 1,800 to 3,000 in 2008 and 10,000 by 2009, Cyber stores in 100 cities, Cyber clubs in 125 cities GCMMF Kiosks - Swirls HUL Projects Company Retail stores at petrol stations Indian Oil Corporation (IOC) HUL Re-launch brand in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Chennai Rhapsody Foods & Beverages Movenpick Targeting the southern market Spencer Retail Ltd and Foodworld Milkway Express Exclusive retailing Lifestyle, Coca-Cola, ICICI credit cards and Cox & Kings Baskin Robbins Mobile kiosks at petrol stations Bharat Petroleum Corporation Ltd (BPCL) GCMMF Marketing via scratch and win contests Oxicash Purpose Affiliation Company
- 13. Drivers & Challenges Developing institutional channel Low consumption levels Drivers Lack of cold chain facilities Low quality products and competitive pricing from unorganized sector Challenges
- 17. Internal Factors - SWOT