In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.

1. INCREASE MOBILE ENGAGEMENT BY TURNING
USERS’ FEEDBACK INTO SOLUTIONS
BY NEARSOFT UXTEAM

2. PRESENTER
Diana Arvayo
UX Design Researcher
@dianonina
PRESENTER
Misael León
UX Design Researcher
@misaello
HOST
Jorge Symonds
Content Creator
@jorgepistola

4. Our time together
- Common Causes of Low Mobile Engagement
- Techniques to Do It Yourself!
- The Case of a Grocery Shopping App
- Q&A
#NearsoftUXwebinar

5. Why? Mobile apps have
an abandon rate
as high as 77%.

6. Common Causes of Low
Engagement

7. 1. CONFUSING
ONBOARDING
- Too much information for one
single screen
- Talking about all of the
features inside
- Long and boring process
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

8. Determine how the
product fit in people’s life.
USER FEEDBACK:
User Interview
UX ACTIVITY:
Confusing
Onboarding Process
THE PROBLEM:
Type of onboarding
- Benefit-Oriented
- Function-Oriented
- Feature-Oriented
DECIDE WHAT TO DO:
ITERATE

9. 2. LONG
PROFILE
- Asking too much
information. Do you really
need that phone number
right away?
- Asking for all of the data at
once
- “Trapping” users by filling a
long profile before letting
them use the app first
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

10. Determine your target
audience lifestyle and
habits.
USER FEEDBACK:
Survey + Analytics + Persona
UX ACTIVITY:
What is the necessary
information you require
from your users, and what
they’re willing to give away.
Long Profile
THE PROBLEM:ITERATE
DECIDE WHAT TO DO:

11. 3. VERSION
LIMITATIONS
- Limiting the experience with
an incomplete version
- Tricking users into buying
features they haven’t
experienced yet
- Locking core features away.
Drawing app? Free up all the
brushes!
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

12. See what version works
best
USER FEEDBACK:
A/B Testing
UX ACTIVITY:
Free Trial VS Locking away features
DECIDE WHAT TO DO:
Version Limitations
THE PROBLEM:ITERATE

13. 4. COMPLICATED
SETTING
- Don’t make them read a
“manual”
- Complicated settings will
scare users away
- Having users set your app
when you could preset
configuration
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

14. Define low points in the
user journey
USER FEEDBACK:
Usability Testing
UX ACTIVITY:
- What to dismiss
- What to redefine
- What to set up later
DECIDE WHAT TO DO:
Complicated
Settings
THE PROBLEM:ITERATE

15. 1. Confusing Onboarding Process
2. Long Profile
3. Version Limitations
4. Complicated Settings
Common Causes of Low Mobile Engagement
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

16. Yay!

17. Low engagement of 20%
Users completed the profile but
never came back
CASE STUDY:

18. UX ACTIVITIES:
- Remote User
Interviews
- Usability Testing
- Card Sorting
- Affinity Diagram
CASE STUDY:

19. Nutritionist
Project Manager
Product Owner
DesignerDeveloper
Developer

20. TRANSLATE USERS’ FEEDBACK:
Affinity Diagram

22. Users’
Feedback

23. Common
Problems
Identified

24. Users’
Expectations

25. Solutions and
Features

26. - Interpret feedback as a
Multidisciplinary Team
- Don’t take feedback as literal.
Uncover unspoken problems
- Iterate constantly based on
business goals
- Treat your iterations as
hypothesis… “if we do this…
maybe this will happen”
__________________________________________
TAKEAWAYS:
Increase Mobile
Engagement by
Turning User’s
Feedback into
Solutions

27. Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
ux-team@nearsoft.comEmail us at
__________________________________________________________________________