One of the goals of any travel app is to create a positive experience for users, to help them intuitively at various touchpoints during their travels. To be sure that your ideas work perfectly in the hands of your users,Validation is critical for companies of any size and at any stage of the product development process.

1. July, 2017
Using Rapid
Prototyping to validate
your travel app

2. PRESENTER
Pedro Duarte
Web Developer at Nearsoft
PRESENTER
Miguel Medina
UX /UI Designer at Nearsoft
@MiiguelMediina
HOST
Jorge Symonds
Content Creator
@jorgepistola

3. +

4. MiguelMiguel
Jorge

5. Agenda
1. What is user validation?
2. Why Rapid Prototyping can help your travel app
3. Easy steps to validate fast
4. Takeaways
5. Q & A
#NearsoftUXwebinar

6. THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial

7. THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial

8. THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial

9. THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial

10. of users abandon an app after having
JUST ONE bad experience.
24%
THE IMPORTANCE OF USER VALIDATION

11. of users visit an app less
than 10 times.63%
THE IMPORTANCE OF USER VALIDATION

12. THE IMPORTANCE OF USER VALIDATION
Most user experience issues
aren’t identified until after a
release.

13. THE IMPORTANCE OF USER VALIDATION
Validation is always the way to go
A
字

14. THE IMPORTANCE OF USER VALIDATION
User
Validation

15. THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs

16. THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs
Identify what’s wrong or
missing

17. THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs
Identify what’s wrong or
missing
Save time, money and
effort

18. WHAT IS RAPID PROTOTYPING?
Rapid Prototyping offers you an
easy and efficient way to gather
valuable insights

19. What is Rapid Prototyping?
A methodology used during the
early stages of the product
development process for testing
new ideas faster

20. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping

21. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype

22. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype

23. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype Interpret Feedback

24. ● Define the scope of what you
want to validate
First things first
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP

25. 1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Scope: Baggage Selection

26. Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
● Define the fidelity of your prototypes
Types of prototypes

27. Paper Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype

28. Wireframe Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype

29. Analyze
High Fidelity Mockups
Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype

30. Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items

31. Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items

32. Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items

33. ● To get accurate & valuable
feedback
Gather the right users
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype

34. ● Recruit from five to seven
participants
● Avoid Family and Friends
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
a) Gather the right users

35. ● Validate your app with Interviews or
Usability Testings
Feedback sessions
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype

36. ● Create a short script
● Always ask WHY
● Take as many notes as you can
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
b) Feedback Sessions

37. ● Find patterns in the information
Gather all your notes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback

38. ● Find patterns
● Don't take the feedback
literally
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback

39. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
Departure?
Arrival?

40. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
When is it time to stop validating?

41. TAKEAWAYS:
Rapid
Prototyping
Travel Apps
1. Create Quick Prototypes
2. Listen to what users have to say
3. Improve your prototype
and test again
4. Don’t be afraid to fail

42. Pedro Duarte
pduarte@nearsoft.com
Want to know more? Contact us!
Thanks!
Miguel Medina
mmedina@nearsoft.com
@MiiguelMediina
ux.nearsoft.com