Angela Kujava from Logic Solutions gave a presentation on mobile apps. She discussed how the smartphone market is large and growing. There are two types of mobile apps - native apps and mobile web apps. Developing a mobile app can provide benefits to companies like increased efficiency, competitive edge, and improved customer engagement. She covered topics like functionality, development process, and considerations for choosing between a mobile web app or native app. The presentation provided examples and took questions from the audience.

1. VVV

2. Angela Kujava, Marketing Director
All Things Mobile Apps:
• The Smartphone device market is “the biggest platform in the history
of mankind”
• Two basic types of apps compared
• Why your company will benefit from a mobile app
• Functionality and appearance
• Development process
Q&A

3. Founded in 1995 to provide full-service internet
solutions with a focus on web applications
Headquartered in Ann Arbor with four offices in
China and one in Irvine, CA.
Launched mobile development practice in late
2008 with several mobile applications released
in 2009 and more planned for release in 2010.
Hundreds of successful web projects for clients,
including strong social networking and
eLearning practices
Profitable, certified (8a), minority-owned
business

5. Imagine, if you will…

7. Courtesy of AdMob: http://metrics.admob.com/

8. http://www.businessinsider.com/chart-of-the-day-looks-like-google-is-selling-more-phones-every-day-than-apple-2010-5

9. Courtesy of Neilsen: http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf

10. http://blogs.forbes.com/velocity/2010/04/04/analyst-apple-sold-more-than-600000-ipads-saturday/
http://www.businessweek.com/news/2010-06-02/apple-ipad-sales-may-hit-5-5-million-analyst-says-update1-.html /

11. Why do I need
a mobile
strategy for
my company?

12. Mobile accessibility is quickly becoming a standard in
any industry, one you cannot afford to ignore.
Info~Tech Research Group, June 17, 2010
http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/

13. Reason #1: Competitive Edge
Differentiate yourself.***

14. Reason #2: Increased Efficiency and
Enhanced Productivity

15. Other Reasons:
Increased Website Traffic
Increased Customer Feedback
Increased Sales/Revenue
Improved Customer Data/Analytics
Info~Tech Research Group, June 17, 2010
http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/

16. WAP Site
(Mobile Web)
or Native
Application?

17. Developers do not have to code the operating
system
Users are not required to download anything
No rigorous App Store vetting process
Can be used across all mobile platforms

19. Must be coded
Users must download to a device
Must complete rigorous App Store vetting process
(for iPhone)
Must be completely redeveloped for each platform
FUNCTIONALITY—unique data and/or capabilities

20. Courtesy of iHandy Level

21. What will my
app look like,
and what will
it do?

22. You can’t have everything…
but that’s the beauty of it!

24. Functionality (Extending the Enterprise)
Integrating Multiple Data Sources High-Quality
Streaming Video
Mobile eCommerce: Sales Training and
Ordering and Catalogs Sales Materials
Calendars and Group Forms
Scheduling Solutions
GPS Location Concierge Services
Services

25. What else?

26. The first App Store application
Download a provisioning file with iPhone
Configuration Utility
Emulators are “just no good”
Let your developer do the installation
Entire development process takes 4-14 weeks,
depending on complexity

27. When you offer unique
content or services that
are not dependent upon
your website.
Apple’s take is 30%, and
there’s no getting around
it.
Courtesy of Mobiata, LLC.

28. Apple will ask:
Who will use the app?
What is the app about?
What is the primary language?
What is the purpose of the application?
Will you charge a fee?
What color is your grandmother’s hair?

30. New and/or expanded features, revised web
application, branding change
MUCH quicker to submit and get approved
Once you’re in, you’re in.

32. “Simply, our clients love it.”
–Marc Hollerbach, President

33. www.logicsolutions.com
Angela Kujava
(734) 276-2661
angela.kujava@logicsolutions.com
www.logicsolutions.com/blog