The document discusses the fundamental principles of UX design for mobile applications, emphasizing user-friendly features like simplicity, performance, and security to sustain user engagement. It distinguishes between customer experience (CX) and user experience (UX), highlighting the need for organizations to improve both for effective communication. Additionally, it covers elements of UX design, such as task analysis and smartphone display considerations, while also offering services to enhance digital marketing integration.

1. The Fundamentals Principles of UX
Design
for an engaging mobile application

2. Mobile apps are designed and popularized by different business
organizations as it is an ideal medium for business promotion and
taking a product to the customers.

3. Companies contend to bring new and
exciting mobile apps that create an
eagerness among people to
download.

4. Unfortunately, only a few among them remains in the users’
mobiles for long.

5. Most of them are uninstalled after a month.

6. The UX design principles have come up with revolutionary ideas for
sustaining the usage of mobile apps.

7. Features of Mobile Apps

8. Following are some of the basic qualities that users look for in
an app
 User friendliness
 Simplicity
 Good performance
 Attractive design
 Security
 Immediate feedback
 Compatibility
 Regular updates
 Offline support

9. Distinguishing between CX and UX

10. CX stands for customer experience and UX stands for user experience. Although
CX and UX have different meanings and goals, they are interlinked. An
organization should improve both CX and UX for effective communication with the
customers.

11. Elements of UX design

12. The User
User is the most important element
in UX design. The designer must
keep the target audience in his/her
mind while designing the apps.

13. Task Analysis
Task analysis is a critical process in
designing mobile apps. It is a step-by-
step procedure which evaluates the tasks
which are to be accomplished by the
users from their own perspective.

14. Smartphone display
The applications must be designed in a way
so that they have a better display in mobile
phones.

15. Clear communication :
Communicating the various usability and
advantages of the app is an important
aspect that the designers are to be
careful about.

16. Methods to Transform Mobile UX

17. Improved user interface
Simple sign-up process
Seamless in-app purchases
Provide user guidance
Provide feedback

18. Learn more about Suyati’s expertise in delivering unique UI/UX solutions

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21. Suyati provides marketing technology and integration services for
companies that wish to combine the best of breed solutions and
create a unified approach to customer acquisition. This unified digital
marketing approach requires system integration between various
CMS and CRM platforms, and a slew of eCommerce, Marketing
Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce,
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