The document discusses improving user experience (UX) to enhance conversions and customer loyalty in the travel and hospitality sectors. Key strategies include utilizing digital concierges for personalized assistance, leveraging data for tailored experiences, and implementing artificial intelligence to predict traveler intent. The presentation concludes with actionable takeaways for creating a customer-centric experience that boosts conversion rates.

1. Improve UX to Increase Conversions
and Loyalty in Travel and Hospitality
BY NEARSOFT UXTEAM

2. PRESENTER
Isaac Lopez
Sr Software Architect
@rilopezp
PRESENTER
Miguel Medina
UI/UX Designer
@MiigueelMediina
HOST
Kim Lantis
Content Coordinator
@kimlantis

3. Agenda
- The Traveling Experience
- Emerging Travel Trends
- Boosting Customer Experience
- Takeaways
- Q&A
#NearsoftUXwebinar
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

4. “The good old Days.
How we experienced
traveling.”

5. Trends in hospitality
Emerging Trends in Travel and
Hospitality
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

6. Digital Concierges
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
- Allow Users to experience travel as locals
- Give Users personalized assistance
- Provide Users with suggestions based on their location

7. “Automatically maps
out a half day or full day
with suggestions for
things to see and do.”

8. The Expansion of Self-Service
- Allow users to save significant amounts of time with
automated customer experience touchpoints
- Allow users to feel more in control
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

9. “Empower users to
experience travel at
their own pace.”

10. “The problem isn’t how
difficult it is to
implement this kind of
technology, but rather
how to make these kinds
of features more human.”
Isaac Lopez Sr Software Architect

11. Data for a Personalized Experience
- Delivers curated information to travelers
- Having a tailored personalization can influence
consumer behavior into more conversions
- Knowing your users increases the chances to deliver a
better service and experience
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

12. “Harness Artificial
Intelligence technology
and powerful
machine-learning to
predict individual
traveller intent.”
Booking.com London

13. Next Wave in Loyalty
- Providing added benefits to returning customers
- Diversification in the reward system
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

14. “Shop daily to gather
more Premia Points.”

15. TAKEAWAYS:
How to create
a customer
experience
that boosts
conversion:
1. Connect the dots across the
entire travelling experience
2. Allow users to experience your
service at their own pace
3. Analyze data for personalization
4. Provide alternative ways to
deliver real value to loyal
customers
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16. Questions &
Answers
#NearsoftUXwebinar

17. Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
ux-team@nearsoft.comEmail us at
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