This document discusses key aspects of mobile applications and enterprise mobility. It covers topics like mobile device management, mobile strategy, application design, functionality types (server-side, streaming, browser-based, device-based, network-enabled), case studies, and factors for strong mobile applications like ease of use and personalization. It also describes a workshop where groups will design a mobile application concept for a target segment and discuss what need it fulfills and advantages it offers over similar existing applications.

1. IN140703 Service Support
Technologies 8.9.2016
Pirita Ihamäki Phd. Mc.S.
pirita.ihamaki@samk.fi
Satakunta University of Applied Sciences, Unit Rauma

2. Content
• Emergence of Enterprice Mobility Through
Mobile Application
• Mobile Device Management
• Mobile Strategy
• Mobile Application Design
• Application Funtionality
• Server-Side Applications
• Case Study: Yahoo –’Start your mobile phone
engines’
Satakunta University of Applied Sciences, Unit Rauma

3. Content
• Multimedia Streaming Applications
• Browser – Based Applications
• Device – Based Applications
• Network – Enabled Mobile Applications
• Key Factors of Strong Mobile Applications
• The Simple Model Can be Applied For Developers to Rate
Their Services in Terms of Spead and Easy to Use
• The Personalization
• Personalization by mood or locations
• Workshop
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4. Emergence of Enterprise Mobility
Through Mobile Applications
• Mobility is delivered through three layers of DNA
(devices, a network / infrastructure and
applications), all of which have been a subject of
a robust technological revolution in recent years.
• Mobile applications are being designed to be
more sophisticated, enabling corporate users to
perform a variety of tasks in real time with
minimal effort.
• https://www.youtube.com/watch?v=F0z6AnP-
quE
Satakunta University of Applied Sciences, Unit Rauma

5. Emergence of Enterprise Mobility
Through Mobile Applications
• With wireless networks providing ubiquitous connectivity
to smart devices and the capability to handle higher data
throughout, enterprises are moving towards the
development of value added mobile applications.
• Developers are focusing on designing context-aware
applications since field workers, who are the major users of
mobility applications, use these apps in variable
environments. These apps are aimed at features that would
take into account user’s location, time and proximities,
using these factors for integration with relevant services to
facilitate them managing and performing tasks.
• https://www.youtube.com/watch?v=Ms9ei6ybMEQ
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6. Emergence of Enterprise Mobility
Through Mobile Applications
• Where Enterprise Mobility opens the door to
limitless opportunities and benefits for
corporations, helping them reshape business
models, empowering workers, improving
collaborations and helping them manage
customer relationships more effectively, it brings
challenges equivalent to these benefits, including
major issues like provisioning, security and
ongoing management of these devices.
Satakunta University of Applied Sciences, Unit Rauma

7. Mobile Device Management
• Mobile device management and mobile
application management are two of the more
popular technologies for enabling secure
smartphone and tablet use in the enterprise.
• The Basic features of Mobile device
management tools include the ability to
enforce policies, track an inventory and
perform real-time monitoring and reporting.
Satakunta University of Applied Sciences, Unit Rauma

8. Mobile Device Management
• IT can gain visibility into and control over
smartphones and tablets with mobile device
management (MDM).
• Method include using Microsoft Excange
ActiveSync to require a PIN and encryption using
third-party MDM tools configure and
continuously enforce security policies.
• https://www.youtube.com/watch?v=n6AtpLnbm
hY
Satakunta University of Applied Sciences, Unit Rauma

9. Mobile Application Management
• Mobile application management (MAM) gives IT
the ability to manage and secure only those apps
that were specifically developed to work with a
particular MAM product.
• In the example above, IT could wipe or cut off
access to the employee’s corporate email without
deleting his dog photos. In fact, IT wouldn’t even
know the device contained dog photos.
Satakunta University of Applied Sciences, Unit Rauma

10. Mobile Application Management
• Increasingly, MDM tools also provide mobile
application management, letting IT, an
inventory, deliver, install, update and remove
applications.
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11. Mobile Strategy
• The Execute a successful strategy in the age of mobile, you
have to look at three key elements.
• In addition to people (this refers to both customers
and employees), you have to look at your processes and
assets.
• Once you get to the execution part of the strategy, you
have to be fully aligned with your customer, your
employee behavior, your processes and your assets.
• Assets have to be able to accommodate your new strategy
for be mobilized.
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12. Mobile Strategy
• You might create a mobile app to capture
customer data yet the infrastructure is not
fully integrated, so it doesn’t update in real
time. If you want to develop an application,
you need to make sure that that application
works to update your database or inventory.
Satakunta University of Applied Sciences, Unit Rauma

13. Mobile Strategy
• By utilizing an Enterprise Mobility Management
(EMM) tool you will be able to see how frequently
users are accessing your data, the application
adoption rate, and monitor what time of day data is
used.
• From a mobile strategy viewpoint, you will have to
look at the security and user experience of these
devices. Security, to make sure that there is no risk to
corporate information when accessing data from
personal devices, and user experience so that all
devices work seamlessly with the systems already in
place.
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14. Mobile Strategy
• Another consideration for your mobile
strategy is the accessibility of information, it
needs to be fast and it needs to be available
anytime, anywhere.
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15. Mobile Cloud Computing
• Mobile Cloud Computing is a structure where
capacity and handling of registering happens
outside cell phone; though assets can be
investigated on the portable. The Mobile email is
perhaps the example of mobile Cloud computing
that most people can connect with.
• A point of MCC is to give clients straight-
forwardness so they can get everything on their
cell phones with unwavering quality.
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16. Mobile Application Design
• When setting out to design the next killer
application, mobile device and network vendors
will want you to believe that the whole world is
open to you to develop new services.
• The case is the realities of device feature
generation in your target user segment, which
relates to the addressable market of the mobile
network and the coverage and capacity mobile
network all contribute to a sober decision
designing new services.
Satakunta University of Applied Sciences, Unit Rauma

17. Application Functionality
• Server-side application,
• Streaming media applications,
• Browser-based application;
• Device-only applications,
• Network-enabled mobile application
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18. Server-Side Applications
• Server-side applications encompass many of the
traditional mobile services in existence that require no
specialized features in mobile devices and simply rely
on the standard capabilities and usage of mobile
devices.
• Interactive voice recognition (IVR) services, SMS
voting, call-control, directory assistance and voicemail
are all examples of services that are entirely
network/server-based and generally not reliant on the
specialized features of mobile devices.
Satakunta University of Applied Sciences, Unit Rauma

19. Case Study: Yahoo – ’Start your
mobile phone engines’
• Many of the most interesting mobile
applications have been made possible by the
innovative use of ’standard’ device features to
achieve new goals.
• Yahoo the R/GA to make use of a video billboard
in Time Square to allow pedestrians passing by
to use their mobie phones to race each other on
the 75-meter screen. (Mobile gaming on the big
screen)
• https://www.youtube.com/watch?v=Ln67GJxskR
E
Satakunta University of Applied Sciences, Unit Rauma

20. Multimedia Streaming Applications
• Since 2003, higher end mobile devices have
been shipped as standard with streaming
media players.
• A look at the current by major device vendors
shows that the majority of midrange and
even some entry-level phones support video
streaming services.
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21. Browser-Based Applications
• Modern mobile browsers support XHTML
content, including form text, color images
and embedded audio as well as style sheets,
which together with the enhancements in
mobile displays allow for a more colorful and
flexible interaction.
• The common services on the Internet such as
news, the weather or directory enquires are
well suited to a mobile browser interface.
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22. Device-Based Applications
• Device-based application refers to those services
that are installable on the mobile devices.
• It is important to differentiate device-only
applications that do not connect to the internet
or interact with server side components.
• It is now possible to create applications that
more easily capitalize on device features such as
messaging, camera functions, audio and media
playback.
Satakunta University of Applied Sciences, Unit Rauma

23. Network-Enabled Mobile Applications
• ”Client-server” applications represent the
logical enhancement of applications installed
on devices – the incorporation of
communication functions that allow for the
establishment of data (or voice) connections
to the exchange of data between the
application client and a server.
Satakunta University of Applied Sciences, Unit Rauma

24. Key Factors of Strong Mobile
Applications
• Easy to access
• Considering the importance of understanding the
consumers services must be easily and quickly
accessed – with a minimum number of clicks.
• Service must be intuitive and easy to use – they
cannot require someone to read a manual a before
use.
• Service must anticipate the needs of a mobile user
who does not ave hours or ever minutes to search for
the necessary information bout the service.
Satakunta University of Applied Sciences, Unit Rauma

25. The simple model can be applied for developers to
rate their services in terms of spead and ease to use
• 0 Manuals – a mobile user should be able to instantly use a service
with not prior learning required and absolutely no special device
configuration.
• 1 button access – a mobile user should get easy access to a
service. Operator portal access is generally available to users
through a single click on the device, often from a hard coded key.
• 2 seconds access – while in many cases this may be rather
optimistic, it is important to understand that services or
applications cannot take a long time to load – no mater colorful
and fancy it is is not acceptable.
• 3 clicks to service – It is impressive to minimize the number of user
inputs required to execute a service. Applications must be
optimized to anticipate a user’s common actions.
Satakunta University of Applied Sciences, Unit Rauma

26. The Personalization
• Application employ personalization to improve the
end-user experience.
• A simple example is remembered a user’s previous
data entries, which ensures a minimum of necessary
input and prioritizing the display of information to
that which is relevant to the user (e.g prioritizing ring
stones that match the browsing and purchase habits
of a user).
• Anticipating the needs of a returning customer and
allowing for personalization of a service are key
differentiations in the attractiveness of a service.
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27. Personalization by mood or locations
• Many instant messaging programs, both Internet-based
and mobile, permit the user to broadcast his or her mood
using a range of ’emotiocons’ – or emotion icons.
• A mobile service has the added benefits of location:
mobile positioning technology can locate an individual to
within a few meters. So now our customer can see if there
are any friends nearby who might come coffee with him or
her.
• Application developer Rach-U has been a great success for
mobile operator Orange in Slovakia to combining both
location and emotion in their application.
Satakunta University of Applied Sciences, Unit Rauma

29. WORKSHOP
• 3-4 people each group
• You design for mobile application certain
segment (example 20 years old singles).
• Try to find idea for mobile service with not have
yet excist.
• You design mobile service concept and answer a
few questions: 1) Where I need that service for?,
2) What new this service have to combare with
other same kind of mobile services?

30. References
• Ghauri, F. Enterprise Mobility: Confluence of
technologies,
http://www.netsoltech.com/enterprise-
mobility-confluence-of-technologies/
Satakunta University of Applied Sciences, Unit Rauma