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Mobile App Management (MAM) for Developers and IT-Administrators
- 1. Mobile App Management (MAM) for Developers and IT-Administrators Christof Baumgärtner – christof@mobileiron.com VP DACH & Eastern Europe
- 2. To provide the core technology platform, ecosystem, and customer success team to help our customers become Mobile First organizations Company Mission
- 3. 3 MobileIron Confidential In a Mobile First enterprise, users have access to every business process they need, on any device they want, with a secure experience they love.
- 4. 4 MobileIron Confidential MobileIron Market Leadership Footnote: 1) Expansion with Customers: for customers who first purchased in 2010, subsequent device license or subscription purchases through 2013 2) Average selling price per device license, excluding renewal of subscription or software support agreements 3) Renewals of subscription licenses and software support agreements on a device basis 6500+ Customers Since 2009 350+ Global 2000 Customers $100MM+ Revenue in 2013 35 Mobile Service Providers 300+ Resellers >150,000 MobileIron University Courses 90%+ Renewal Rate, 2013 57 Patents Granted & Pending as of April 2014 Example: “Enterprise Appstore Patent” 139 App Connect Partners 36 Tech Alliance Partners 1,000+ Customer Developed Apps3 Years Leaders Quadrant Growth Global Reach Platform Leadership Powerful Ecosystem Customer Success
- 5. 5 MobileIron Confidential Blue-Chip Customer Base 5 of the Top 6 Global Aerospace and Defense Firms 4 of the Top 5 Global Pharmaceuticals Companies 5 of the Top 5 Global Auto Manufacturers 4 of the Top 6 Global Transportation Firms 5 of the Top 6 Global Electric Utilities Financial Services Healthcare & Pharmaceutical Industrials Footnote: 1) 2013 Forbes Global 2000 list Government
- 6. 6 MobileIron Confidential Magic Quadrant for Enterprise Mobility Management Suites Reprint available from MobileIron Gartner “Magic Quadrant for Enterprise Mobility Management Suites” by Terrence Cosgrove, Rob Smith, Chris Silva, Bryan Taylor, John Girard, Monica Basso, 3 June 2014 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [Enter Company Name]. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2014
- 7. 7 MobileIron Confidential The MobileIron Platform Secures and Manages Apps, Documents, and Devices
- 8. 8 MobileIron Confidential Content Ubiquity Security and Compliance App Management and Distribution Apps Explosion Multi-OS Device Choice EMM Devices Apps Content User-Led IT at Consumer Speed
- 9. 9 MobileIron Confidential ENTERPRISE RESOURCES: Active Directory Certs Email Apps Content Web Apps Device Choice Apps Secure Browser Secure Email Content Purpose-built for Multi-OS Mobility The MobileIron Platform
- 10. 10 MobileIron Confidential ENTERPRISE RESOURCES: Active Directory Certs Email Apps Content Web Apps Platform Extensibility
- 12. 12 MobileIron Confidential ENTERPRISE RESOURCES: Active Directory Certs Email Apps Content Web Apps On-premise or MobileIron Cloud
- 13. 13 MobileIron Confidential • Scalable Storefront for App delivery • Consumer experience, enterprise grade • Data containerization for DLP • Dynamic policy & configuration • Secure enterprise app persona • App-specific tunneling … for in-house & public apps • Full support for iOS7 and KNOX containers MobileIron Platform - MAM
- 14. 14 MobileIron Confidential AppConnect components AppTunnel Securing Individual Application Communication AppConnect config Delivering Application Configuration at Scale AppConnect Security Layered Application Security and Dynamic Policy Controls App Ecosystem Ecosystem of third party AppConnect- enabled Apps
- 16. 16 MobileIron Confidential AppConnect Configuration
- 17. 17 MobileIron Confidential AppConnect Configuration SUBMIT SUBMIT Server: 1 Server: 2 User Name: Password: License Key: Password ? us2439.kraymerica.com/948 •••••••• server12.arcisionline.com/en johnsmith ************** Hx7h#2294aC www.wikileaker.com
- 18. 18 MobileIron Confidential New ‘Open In’ policy All app users receive new policy Change an app security policy Users must update the app to receive new policy Recompile the appAlter the app code Make update app available for distribution Traditional Model AppConnect AppConnect Dynamic Policy Controls
- 19. 19 MobileIron Confidential AppConnect Security Layer (Container) AppConnect
- 20. 20 MobileIron Confidential Container Security • App SSO (Container Login) – Dual Persona Capability • Open In Control (Container Boundary) • Copy / Paste Control (Container Boundary) • Block Screen Capture (Android) (Container Boundary) • Printing Control • etc
- 21. 21 MobileIron Confidential Partner Ecosystem
- 22. 22 MobileIron Confidential How to “AppConnect” AppConnect-enabled AppConnect Wrapping AppConnect SDK
- 23. 23 MobileIron Confidential AppConnect Options iOS Android Public Apps • Requires iOS SDK – To comply with Apple T&C • Third party app developer must use the SDK • Distributed via Apple App Store • Third party app developer must have relationship with MobileIron • Approved MobileIron partner applications can be wrapped. • Distributed via MobileIron Enterprise App Store In-House Private Apps • Flexible to use MobileIron iOS Wrapping Service or SDK • Distributed via MobileIron Enterprise App Store • Use MobileIron Wrapping service • Distributed via MobileIron Enterprise App Store
- 24. 24 MobileIron Confidential Complete Mobile Application Management Application Distribution Application Security and Policies Secure Application Tunnels
- 28. 28 MobileIron Confidential Ecosystem Partners Are Telling Us “The Framework is…” 1. Easy to Implement SDK is lightweight and simple No code forking required Server-side extensions logical integration 3. Flexible access to comprehensive set of APIs Select APIs most relevant for application provisioning and security in both cloud and on-premise deployments 2. Deliver Best Customer Experience Protect infrastructure investement Leverage best of breed “Dualmode” support. If MobileIron server is not present in there is no impact 4. Leverage Best Practice MobileIron Ecosystem Documentation KnowledgeBase User Forum
- 29. 29 MobileIron Confidential A Program Partner Requirements and Benefits Tiers of Engagement: Focus Partners – Market segment leadership – Global sales and marketing coverage – Customer demand – Committed to demonstrating the full value of MobileIron framework as part of scalable and comprehensive Mobile Engagement Strategy – Allocate development, marketing and sales resources to support integration investment and driving business success Catalog Partners – Key capability focus on at least one of the MobileIron framework integration propositions – Limited resource investment beyond Integration development and documentation
- 30. 30 MobileIron Confidential Step 1 BUILD Developer integrates, tests solution with AppConnect and other MobileIron APIs. Step 2 MARKET MobileIron and Partner co-develop and implement GTM plans from launch through to joint demand generation. Step 3 SELL MobileIron and Partner develop and execute joint sales and account plans. Next Steps
- 31. 31 MobileIron Confidential 1. NDA 2. Developer Training 3. EULA & Developer Portal Getting Started
Editor's Notes
- The first innovation is MobileIron’s AppConnect security layer. It provides a comprehensive solution to the challenges we’ve seen first hand from out customers. The challenge is how to they secure applications and data at rest on the mobile device. [Advance animation] We tackle this in six core areas. [Advance animation] The first one is User Authentication. This ensures that only an authorized user is able to access an application and any data stored inside it. [Example did the user put in the right credentials in the MobileIron client that match the VSP] [Advance animation] The second is App Authorization, which ensures that a device meets minimum security criteria for an application to be executed. [For example make sure the device isn’t jail broken] [Advance animation] The third is Access Policy, which defines the behavior of an application from a security and data loss prevention standpoint. Including attributes such as whether a user can copy and paste information, or open information into other external apps. [Advance animation] Fourth is Encryption, which ensures that data at rest on Android is secure even if the version of Android does not support encryption. With 50% of Android devices still running version 2.3, which does not support encryption, AppConnect and its secure storage is critical to ensuring data within enterprise applications is kept secure. [Advance animation] Fifth is Usage and Analytics, which provides visibility into what applications are being used and how much. [Advance animation] Sixth is Selective Wipe, which ensures that enterprise data can be reliably deleted, leaving personal data, such as pictures, music, and videos in tact. [Advance animation] Together this proprietary MobileIron technology is the AppConnect security layer. [Advance Animation] These are innovations we are bringing to both iOS and Android. We developed this solution in house to ensure stability, no third party dependencies, and rapid innovations to meet customer needs.
- AppConnect also provides a rich set of policies to prevent against loss of data. This may be accomplished with little or in some cases no effort from the developer. AppConnect can prevent copy / paste as well as restrict the applications that can open data from an AppConnect enable app. We will demonstrate these policies as part of the demonstration.
- In a Mobile First enterprise every business process is available on a device of the use choice in a secure experience that users love Here is a sample set of our eco-system, on the client CLICK And on the server side
- [Note: The orange box around the app does not indicate wrapped. It indicates a containerized AppConnect enabled app.] Now that we’ve described the value of AppConnect and AppTunnel, here is how to implement it. [Advance Animation] [User Story 1: SDK Use Case] We see a variety of different application development processes manifesting themselves in the enterprise. We have developed two methods to enable AppConnect apps. In some cases organizations like Barclays, are large enough that they have their own in house application development teams, and desire a high degree of control over not just applications security, but also application behavior. The AppConnect SDK provides the flexibility for application developers to secure their applications while deciding what the behavior should be as a response to a security threat. [User Story 2: AppConnect Wrapper] Other organizations like Wyndham hotels, leverage outside vendors to build applications for them and thus a simpler mechanism for securing apps is required. AppConnect wrapping affords the same security features with limited development required. Using the SDK or the AppConnect wrapper is not a one size fit’s all. It’s designed to provide flexibility to the customer and allow them to choose on an app by app basis what the best solution is. Meaning within a single firm some developers may choose to use the SDK for certain apps, and the wrapper for others.