Enterprise Mobility Management (EMM) deals with how businesses use mobile devices. It focuses on security, application management, and the costs of mobile solutions. EMM ensures corporate data on mobile devices and cloud services is protected. New trends in EMM include application-based VPNs for security, separating business and personal data, identity management, and enabling productivity and collaboration through file sharing. As mobility grows, EMM is expanding beyond policies to fully manage and enable mobile solutions for businesses.

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Enterprise Mobility Management (EMM)
By Prof. Ahmed Banafa
EMM is an evolving organizational trend that deals with the business, as well as technological
context, of the increasing trend of mobile devices usage in routine business operations.
Enterprise mobility is the trend toward a shift in work habits, with more employees working out
of the office and using mobile devices and cloud services to perform business tasks.
The term refers not only to mobile workers and mobile devices, but also to the mobility of
corporate data. Enterprise mobility can improve employee productivity, but it also creates
security risks.
EMM is primarily centered on the enterprise governance, security, management and control of
mobile computing technologies. It encompasses processes and policies across all mobile
devices that have part or a major stake within business processes. EMM’s scope is typically
focused on security, application integration and management, as well as the financial
implications of such solutions.
Enterprise Mobility is about making the company more flexible and more responsive – able to
move locations physically, move between target markets demographically, and move between
business opportunities strategically – in a manner much simpler than before. In this light, the
concept of Enterprise Mobility is not something that narrowly encompasses traditional
"mobility technologies", it also includes managed services, cloud computing, and social media.
All of these things play a role in enabling the anyplace, anytime, anywhere aspirations of a
company.
EMM and Cloud Computing
Cloud Computing creates a key challenge in today’s mobile environments, because Cloud-based
environments require a transparent mobile policy management strategy. More corporate data
now resides on mobile devices and is distributed on off-site servers; protecting that data is
becoming a mission-critical priority.
Visibility and control of the myriad ways end-users access and leverage a cloud computing
environment are crucial to ensuring a successful mobile investment.

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Security- and cost-conscious organizations are focusing on three critical mobility factors as they
evaluate and deploy cloud computing:
• End-User Reliance and Connectivity: Delivering the greatest degree of flexibility
to the mobile workforce depends on providing easy access to cloud-based data
and applications from anywhere at any time.
• Access Costs: Today’s mobile workers are accessing cloud-based data and
applications through various technologies while on the road or working from
remote locations. Unless this connectivity is carefully monitored and controlled,
the cost of connecting your mobile workers to your cloud-based environment
has the potential to significantly offset the efficiencies you expect to gain from
the cloud computing environment.
• Access Security: Despite many organizations having invested in a portfolio of
end-point security solutions and corporate VPNs, data compromise is still a risk
because of a variety of threats.
Mobile Policy Management (MPM) addresses the critical mobility factors listed above
including: cost control, security and end-user connectivity for cloud-based organizations
by providing the following:
Mobile Policy Management: Empowers the organization to automate network selection
and enables IT to pre-define network prioritization policies and assign specific mobile
policies to a given network for cloud and non-cloud data and application access, and
maximizes mobile workforce productivity. The result is a seamless experience that makes
remote access and connectivity transparent to end-users, saving them valuable time
when accessing cloud and non-cloud data and applications.
MPM Reduces End-User Support Costs of Workforce Mobility: Most organizations estimate
that 50 to 80% of the support calls made to IT by mobile workers, are related to
connectivity or remote access. Automating the mobile connectivity process for end-
users, leads to eliminating end-user errors, and reduces overall support costs.
MPM Cost-Optimizes Mobile Data Usage: From an enterprise standpoint, leaving network

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selection up to the end-user can drive data costs far over budget and create significant
cost liabilities. A MPM platform avoids unbudgeted data costs by enabling IT to define
and enforce a network white list, preventing users from adding unsanctioned
communications options.
MPM Eliminates Common Data-Security Threats: These threats persist despite existing security
solutions. MPM platform enables IT to dynamically automate and enforce network-specific
security policies as mobile workers roam between various networks.
New Trends in EMM
According to Gartner’s recent report, the new trends are:
Application-based VPN — Using a VPN for every app transaction can drain battery life and also
increases data traffic for nonbusiness needs. There is a movement to enforce application-based
VPN on business apps to guarantee security.
Data containerization — Companies are assessing the opportunity to separate business data
from personal data, either by application or by putting it into separate workspaces, as a way to
increase data integrity and management, while affording additional privacy to personal data.
This is especially important for BYOD programs.
Identity Management —Use of identity management to enforce segmented policies, and allow,
deny or grant limited access to devices, based on their compliance with these policies.
Productivity and Collaboration —Increasing productivity and collaboration for mobile workers
who use multiple devices by allowing file sharing for internal and external use. Consumer-grade
products are dominant today, but enterprises are evaluating solutions that will afford them
increased data security and management.
App catalog — Companies are looking for solutions that will provide access to secure and
manageable third-party apps commonly found in application markets, but want to be able to
add enterprise policies and controls.
Application provisioning and support —As part of a total mobile software management
solution, enterprises need the ability to provision and support third-party and enterprise mobile
applications. Many want an easier way to support apps across different types of users, with
multiple policy possibilities.

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Application virtualization — Also in the app area, companies are assessing the use of mobile
workspace aggregation, where the app would run in the cloud versus on the endpoint. While
this is compelling because it would reduce the need for app customization based on the mobile
platform, it would require an optimization of the app to run in the network as well as require
increased network access. Offline requirements are also important when mobile users are
disconnected, but still need access to data.
The Future of Enterprise Mobility Management
As companies support mobile users, devices and content, the challenge of putting together an
enterprise mobile solution continues. Because of the lack of standardization in mobility and the
fact that users have different mobility profiles and application requirements, there is no one
size fits all when it comes to providing this mobile solution. Today, enterprises often have to
sew together a number of point solutions to enable a mobile solution. Often, those point
solutions come from a non-mobile legacy and are not optimized for mobility, leading to a poor
user experience and an expensive option that is underutilized.
As Enterprise Mobility Management adoption grows, it is expanding out of a pure policy
management function to incorporate an enterprise mobile management and enablement
solution. Many companies see the platform as the main tool to both implement and manage a
mobile solution.
References
http://www.infoq.com/articles/creating-an-enterpise-mobility-strategy
http://searchconsumerization.techtarget.com/definition/Enterprise-mobility
http://www.techopedia.com/definition/29315/enterprise-mobility-management-emm
- Gartner: Magic Quadrant for API Management
http://blogs.citrix.com/2014/04/03/3-top-priorities-for-your-enterprise-mobility-strategy/
http://convergence.sprint.com/blog/post/2010/07/08/what-enterprise-mobility-means.aspx
http://www.cloudbook.net/resources/stories/the-intersection-of-enterprise-mobility-and-
cloud-computing
http://www.alibabaoglan.com/blog/gartners-2013-magic-quadrant-for-mobile-management-
software-solutions/