This document discusses how a media product uses, develops, or challenges conventions of magazine design. It analyzes the front cover, contents page, and double page spread of a fictional indie music magazine. Key points made include using a bold masthead to reflect British indie culture rather than an acronym, including a QR code to appeal to younger audiences, and using bold quotations and monochrome images to highlight interview content while challenging typical aesthetics. Overall the document examines both typical conventions and ways this magazine develops or reworks conventions for its target audience.

1. In what ways does your media product
use, develop or challenge forms and
conventions?

2. USE= RED
DEVELOP= BLUE
CHALLENGE= GREEN
Front Cover
Masthead: Clear, Bold creates a house
style reflecting British Indie Culture.
Differs from a traditional Indie magazine
that would use an acronym.
Features: My features are
clear, bold and they
conform to the House style
and colour scheme.
Typically an indie magazine
would make sure their main
article stands out and
usually drift from a specific
colour scheme.
Skyline: Two colours put together to make the
skyline bold and eye catching to the audience.
Typically, Indie magazines would not use a
skyline except for advertising competitions
and prizes.
Image: My image makes the celebrities stand out
as the background has been changed to
monochrome leaving the celebrities the only
coloured subjects of the shot. Typically, Indie
music magazines have a close up of a celebrity
whereas mine has a long shot. Mine clearly
shows the Indie music bands that feature as my
magazines main article.
Plus Features: Typically the plus
features of a magazine’s front cover
will be made a lot more smaller as
they do not attract the audience as
much as the main article and image. I
have composed mine at the bottom
of the cover directly below the
anchoring text to help draw in the
audience.
Anchoring Text: Typical
convention used to present an
Indie Magazine’s main Feature. I
have enlarged it and made it bold
to make it come across as the
most significant article. This is
commonly used in other Indie
magazines to link the main image
with a feature.
QR code: I have developed the
convention of a social media link,
by including a QR code for
Blackberry users who are
members of my target audience.
Many magazines use this to
appeal to a younger audience
and gain greater popularity.

3. Image: Links to the main article of
the magazine and is typically used
in an Indie magazine contents
page. My image links to my Indie
Artists displayed on the Front
cover.
Text arrangement and colour:
Regulars and Features
conventionally separated and
they conform to the House style
representing British Indie
culture. My Text is laid out so
that it is clear for the Audience
to see.
Social media link: This is
sometimes used in Indie
magazines however I have
developed it in order to appeal
to my target audience which
use social media sites as part of
their demographic.
Contents Page
Contents: Conforms to the House Style
representing British Indie culture.
Usually the title would not be so broad
and large. I wanted to make it roughly
the same size as the Masthead on the
front cover.
Logo: Mine isn’t the conventional
logo that is placed at the top hand
corners of the page. Mine covers
the background of my page and is
made plain to make it eye-catching.
Page numbers: Page numbers laid
out conventionally straight after a
feature. Mine are clear and fit in
with the house style. Also, page
numbers are displayed on the
images to make it easier to navigate
through the magazine.

4. Images: Images clearly show
the artists of the band
“PACIFIC”. This is conventional
to display the relevant artists
in the interview. These images
help to attract the audience.
Quotations: Bold, entices my
target audience with
unfinished opinionated
statements. These quotations
overlap the image on the left
to make good use of space.
This develops the use of
quotations in a DPS by making
them bold and enticing.
DPS
Text: My text is relevant
and is laid out in a typical
Question and answer style.
The questions and answers are
separated by colour which
challenges the typical
aesthetics of text.
Colour: My use of colour
makes the text easier to read
nut still makes the artists
stand out. The use of
monochrome represents an
abstract Indie band. It shows
the audience that their
opinions are being revealed.