The document discusses how the media product represents particular social groups through its design. It defines an audience as a group with shared interests that can be categorized into demographics like age, gender, and location. Factors that draw specific social groups include images that represent them, fonts and colors that appeal to their tastes, and language that they can relate to. The media product is analyzed as representing the 16-27 age range through its sophisticated yet fun style. Its content and visuals aim to include both male and female readers interested in indie music. The price point aims to be affordable for its target demographic.

1. AS Media Studies
Music Magazine Evaluation
Chloe Parsons

2. Front Cover: Contents Page:

3. Double Page Spread:

4. Question 1:
In what ways does your media product
use, develop or change forms and
conventions of real media products?

5. All media products have to follow typical codes and conventions to create a suitable
final product. Without them, the final product wouldn't’t be as successful.
Magazine
Front Cover:
Codes and
Conventions
Masthead: Used in print media. The
name of the magazine. It is commonly in
bold fonts and bright colours to make it
distinct. Usually, it is placed at the top of
the page and in a large, noticeable font
which makes it eye catching.
Cover Lines: Smaller than the
main cover line. Introduces
other articles from the
specific issue on the front
cover to draw people in.
Features are also advertised.
Main Coverline: The main headline of
the magazine. What the magazine is
trying to sell and advertise the most.
Usually, the image is related to this
article. It is usually the largest cover
line and presented differently to draw
more focus on it.
Buzz Words: usually
with the main feature
article. Used to attract
attention e.g.
EXCLUSIVE, FREE, PLUS
• Trademark/ Unique font
• One or two words
• Fills the width of the
cover, or in a corner
Barcode: Positioned in the
bottom right, or upper right
side. Along with it will
typically be the date or month
of issue, price and issue
number. Shows importance
of the retailer.
Puff: Draws attention to
the magazine and offers
something special such
as a free item or a
giveaway.
Strip: across the top or the
bottom of the cover. Lists
things featured in the
magazine.

6. Masthead
Barcode
Puff
Strip
Main Coverline
Buzz Words
Coverlines
Professional Cover: My Final Product:

7. Front Cover:
As a result of the preliminary task and this task, I have gained a clear and relevant
understanding of forms and conventions within my own product as well as official
products released in shops and online.
My front cover uses many of the expected forms and conventions of a magazine. I
did have the challenge of trying to make a unique final product, and this is where I
had to adjust and manipulate the typical codes and conventions of a magazine. My
Masthead is the first convention that is used. Like most magazines, it is at the top of
the page as it is a crucial priority. It needs to be seen straight away as it acts as the
magazines trademark. Take Vogue for example, it’s masthead is iconic and well
known which makes it easier for people to notice. Thus, making sales a lot better
and making it an iconic product. The masthead is also one of the conventions that I
decided to challenge. I wanted something unique as my magazine genre is indie
based, and I didn’t want It to fall into the stereotypical style. Therefore, I decided to
place an animated record either side of my masthead to add variation to my
masthead. My image is also an important factor. All of the band members are
staring into the camera which has a direct mode of address. This adds a personal
effect, as it looks like the band members are looking directly at the audience. This is
a common aspect for music magazines as the company wants to create a
connection with its audience to increase appeal.
I also used a strap line for my magazine. This may not be a typical form and convention, but some magazines do have it to
add a little more to the cover. This allows for an insight or a quick glance of the magazine. Another convention that I used
was the strip across the top of my page. I used this to show some of the interesting things that would be featured in
magazine. I think it is a good method to use to draw the audience into the magazine. If free items and competitions are
advertised on the cover, it makes it more personal to the audience and makes them feel included within the magazine
which increases the likeability of the final product. Unlike most indie magazines, I decided to take a simple approach
towards the final product. I didn't want to overcrowd my cover with puffs and coverlines, like NME and Q do, as I wanted
the main focus to be on the image. Finally, I have used a banner to advertise my main coverline for my magazine. By doing
this, the text becomes more focused, and more attention is placed upon it. I believe that I have also developed this
convention as I have shaped my other coverlines around it so that it is the centre of all of the text.

8. Magazine
Contents Page:
Codes and
Conventions
All media products have to follow typical codes and conventions to create a suitable
final product. Without them, the final product wouldn't’t be as successful.
Columns: Typically, a contents
page will be divided into columns
to divide the articles up into
different sections of the
magazine. For example :
REGULARS and FEATURES.
Images: Relating to the
articles featured on the
page. One of the main
focuses on the contents
page.
Page Numbers: Numbers which
link to the content that is
mentioned. Where to find it in
the magazine.
Editor’s Notes:
Sometimes appears
on the contents page.
A brief comment
from the editor about
the issue.
Colours: Colours should link with
those used on the front cover. It
should remain simple, but
effective so that it doesn't divert
too much attention from other
factors.
Headings: Important
text to intrigue the
reader. Briefly
describes the reader
what that specific
article will be about.
Sub-Headings: More specific
details about what the article
is about. Smaller font than
the headings.
Page Numbers:
At the bottom of
the page.

9. Contents Page:
One of the most obvious forms and conventions for my contents page that I have used are the columns. I have divided my
information into 3 columns with the headings: Under the Radar, Regulars and Features. I have also used the images in a
different way compared to most contents pages. I have only used one photo across the entire page to create a different,
unique look. I have tried to go with a minimalistic contents page to fit with my indie genre and specific audience. Thus, this
is a convention that I have challenged as most real media products usually use more than one image. However, there are a
few that do the same as me such as Mojo Magazine. Another one of the forms and conventions that I challenged was the
heading of the page. I decided not to include the word “Contents” on this page as I thought that it’s clear that’s what it is.
Instead, I chose to continue my masthead onto this page. I personally think that this is very effective as it adds a bit of
variation to my contents and doesn’t stick to stereotypical forms and conventions. I think it creates interest and develops
standard magazine ideas. Another convention that I have used is the page numbers. These are used to create an ease of
accessibility in navigating your way around the magazine. Without them, the audience would have to search the entire
magazine for one specific article, and this would waste a lot of their time.
Unlike most magazines, I have decided to keep
the numbers in the same simplistic font and
colours so no attention is drawn to them. My
overall contents page sticks to a very
minimalistic theme, and I felt that if I was to add
too much colour, it would ruin this approach. I
believe that my contents page has a lot of
similar characteristics to the Mojo contents
page on the left hand side. Both contain the
masthead at the top; both are divided by a line
at the top, and both only have one image. They
also only have one main feature colour which I
thinks add to the importance of certain
information. My contents page also has the
typical page number at the bottom right hand
corner of the page, and contains a puff to
advertise one of the most interesting, and
special edition articles.

10. All media products have to follow typical codes and conventions to create a suitable
final product. Without them, the final product wouldn't’t be as successful.
Magazine
Double Page
Spread:
Codes and
Conventions
Large Image: Usually uses direct
address, which entices the
reader to buy the magazine.
Typically, the image will go on
the left hand side or it will blend
across the whole spread. The
image will relate to the article in
one way or another.
Pull Quote: A quote pulled from
the article. Sometimes presented
in the headline, or by the
picture. Usually shocking or
controversial to catch the
readers attention.
Stand First: Mini
introduction to the
article. Will usually
introduce who the article
is about and what they
will be discussing.
Columns: Typically, a
double page spread
page will be divided
into columns to space
out the article and
make it look more
professional. It makes
the text appear tidy
and not all over the
place.
Page Numbers: At
the bottom of the
page.
Article: What
the entire DPS
is based on.
Colour: Follows the
same colour
scheme that runs
through the
magazine.

11. Double Page Spread:
Again, my masthead uses, challenges and develops many of the forms and conventions that a typical magazine would use.
The first convention that I want to mention is the image, as I have challenged this to an extent. Most double page spreads
place the image on one side, and write the article on the other, however I chose to take a different approach towards this. I
filled my entire page with the image to add a bit of contrast to the other pages I had analyzed. I wanted the four band
members in the middle so that it was clear that they are the main focus. For this to work, I had to plan out my image. The
background needed to be relatively simple so that the page didn’t look too chaotic with everything else that I wanted to put
on the page. I have also used a stand first at the top of my page. This is a short introduction to what the article will be about
and what to expect if you carry on reading. I needed to make my discussion point interesting so that it would draw the
audience into the article. I believe that fonts are also an important type of form and convention for a double page spread.
Without them, all of the text would look bland, and it wouldn’t appeal to they eye of the audience. The variation of
different fonts also makes different sections noticeable. For example, I have used one font for my stand first headline, and a
different one for the rest of the text. More focus is put onto the heading as it is in a bold, bigger font which places more
emphasis on it. This is a typical convention that magazines follow as it makes the most important information the most
striking. Another typical aspect I have used is the use of columns. Most pages that I have viewed divide their pages into
columns to organise the text in a neat format, to make it easier to understand and read. The article itself is also something
that is needed to complete the forms and conventions of the page. I have challenged this convention as I have divided my
article on either side of the page, which splits it up against the image. I didn’t want to follow all stereotypical features for
my page as I needed to make my final piece unique, but I thought that this idea looked effective on other pages, so thought
id give it a go. My inspiration
was this Mojo page on the
right, the image and article are
the opposite way round, and I
wanted to do something
similar to this as I think it looks
really effective, and works
with my target audience very
well. I think my final product
works better with the group
together, rather than split up
on either side.

12. Question 2:
How does your media product
represent particular social groups?

13. What is an audience?
• An audience is a group of assembled people who have a
similar interest in a certain topic of discussion. Within each
audience, there are different social groups to address when
it comes to considering each of the different factors within
a product. For example: Price, Colours layout e.t.c.
Therefore, all media products are designed with a specific
target audience in mind.
• Demographic audience: This is a method of categorising
your audience into different social groups. For example:
Age, Gender, Race, Location, Income e.t.c. It allows the
production companies to know how well a product will sell
based on its chosen audience. Once this is known, it is
easier to shape a media product around it to get the best
possible response from their chosen audience.

14. What factors draw
in particular social
groups?
Images: The people in the
photos will draw attention from
different types of people within
the audience. For example, their
overall appearance will affect
different social groups. The
clothes that they are wearing
could be a good example. If it is
a punk magazine, the clothes
would typically be dark and
grungy to attract that specific
social groups. This may not
appeal to a social group who are
interested in jazz music for
example. This allows the
magazine to specifically target
their audience and make it feel
like it is specially made just for
them. They want to be engaged
with what they are buying.
Fonts and Colour Schemes: Again, this would affect my audience as
different social groups would be attracted to different styles. Simplistic
fonts would attract a standard audience that could cater for all different
styles. However, the colour could change this completely. If I were to
stereotype my magazine, a bright pink would instantly attract a female
audience, whereas a darker colour may attract a masculine audience. It
limits the social groups that would be interested in the magazine, so I had
to be careful with what I chose to do. Again, a bright overall product would
attract a large majority of the youth as this is what they tend to go for.
Business and an easy read are good things to focus on when it comes to a
younger audience.
Language: Language choice is a key factor to draw in specific social groups. A lot of slang
would draw in a younger audience as it would be easier to read and colloquial. A more
serious article would draw in a completely different audience. What the article is about is
also important. It has to attract the audience for them to want to read it. It will have an
influence on their lifestyle as they will generally pick up something that affects them in
one way or another.
Overall Layout: Certain layouts
will attract certain audiences.
For example, if more images
and brighter colours are used, I
think a younger audience
would be attracted. However, if
there is a more sophisticated
approach, it would attract an
older audience.

15. Social
Groups
Social Groups are collections of people who share similar characteristics with each other and
share a sense of unity. They will often have similar views and ideas. This is a demographic
group of people.Age: My magazine would attract the
age range of 16-27. I believe that my
colour choice is an important
representation of this as it is
sophisticated, yet fun at the same
time. My main colour choice was navy,
which was the colour of my masthead
and a few other things. I chose this
colour as I wanted something simple,
yet strong and bold. I didn't want to
use a washed out colour as it wouldn't
have been as striking. I chose a dark
colour for my main features, but used a
fresh, bright redish-pink for the minor
information to add contrast and create
a fun finished product. Also, I believe
that language is important as well. I
haven't used a lot of slang in my
magazine, but I have been colloquial to
make it seem more common and to
make it easily relatable. I find this
makes it easier to target a younger
audience, but definitely no younger
than 16 as the language would have to
be very basic and child like to draw in
that specific audience.
Gender: Personally, I don't think
my magazine is aimed at any
specific genre. I think it works for
both men and women and is a
good unisex magazine. As my
magazine genre is for indie
music, I already have a limited
social audience. Therefore, I
didn't want to limit it any more
so I tried to keep it open for
both male and female. I think
this is achieved once again
through my colour choice, but
also my use of pictures, language
and topic of discussion. My
images contain both sexes, so it
will be appropriate for everyone.
The band members themselves
are also teens, so that helps
focus on certain social groups as
well as the clothing choice and
facial expressions. Also, my
topic of discussion isn't child like,
but doesn't focus on grownups.
Thus, I believe that it is the
perfect combination of colloquial
and formal for my chosen
audience.
My magazine could target a range of different
social groups due to it being a form of
escapism. It is a great excuse for teens and
young adults to escape the business and
pressures of their lives. It is a perfect choice
for music lovers, who are particularly
interested in the Indie Genre, but also want
to learn about some unknown bands that are
slowly rising.
Price: This was an extremely important factor. I
wanted my product to be brought by a wide
range of people, particularly middle class
families as this is the type of magazine that
would be addressed to them. I decided to go
with £3.00 as there is only a new issue once a
month, and it isn't a very big company like the
Rolling stones who charge £5.50. Thus, I
believe I have gone for a good in-between
price.

16. Question 3:
What kind of media institution might
distribute your media product and
why?

17. Identity
Magazine
The style of my magazine identifies the fact that it is a smaller brand compared to others. Thus,
the distribution wouldn't be as large, and less copies would be released a year. For example,
there would be one every month instead of every week. This indicates that smaller media
institutions might distribute my magazine as it doesn't follow the mainstream style that big
institutions look for. However, it would be a good thing for the companies to introduce a new
genre as they may make more sales from it.
Unknown Bands are
interviewed, to get
them identified; but
reviews on known
names/ groups
Genre: Indie/ Rock
Low Key Magazine: Not very
well known, cheap production,
only releases a new issue every
month.
Pros:
•Cheap to distribute as there is only a
new issue once a month
•Easy to get hold of interviews for the
‘Under the Radar’ exclusive
•Unique style= more sales
Cons:
•Not a known magazine compared to
others out there- might get disregarded
at first, until it becomes more known
•Limited audience due to genre of music
New style of
magazine never
seen before

18. Bauer: One media institution that would be a
good distributor for my magazine would be the
Bauer media group. The company manages to
reach over 22 million UK adults every week, and
this would be the perfect opportunity for my
music magazine to be recognised across the UK,
which is where my target audience is based. The
company already produce brands such as Mojo
magazine and Q magazine and I think my
magazine, Identity, would fit in well along side
the other print based products. Also, Bauer is a
multi- platform company which works as print
base as well as online. This would open up an
even larger audience, as the magazine could be
accessible online as well as in a store, which
would make distribution larger. It is Europe’s
largest privately owned publishing group which
is the only problem for my magazine as it is not
typically mainstream, and not to everybody's
taste. Thus limiting the audience and bringing
down sale ratings. This may turn the company
off of producing my product. However,
introducing a new genre of music magazine may
also increase their revenues as their audience
may be after something different to read, but
Bauer will still be making a profit from my
magazine.

19. IPC Media: Another media institution that
would be a good distributor for my magazine
would be the company IPC Media. It is yet
again another UK based company which is a pro
for my target audience, and has a large selling
base. Magazines like NME are already under
their distribution, so I believe that mine would
once again fit in well. It is also a very well
known company which would increase the
amount of distribution for my product, making
it more known. The production of my magazine
would be low maintenance to them as there is
only a new issue once a month, and I believe
that it would sell very well under this
production company. This company also has
good partnerships with some big brand
companies, so this could help enlarge my target
audience as it would become a lot quicker and
easier for the general public to pick up
whenever it is appropriate for them. Therefore,
i believe that this would be a benefit for both
the company and my magazine as more copies
would begin to sell and the magazine would get
more publicity.

20. Question 4:
Who would be the audience for your
media product?

21. Target
Audience
Gender: Male
and Female-
not specified
to either.
Age: 16- 27
Nationality: British (UK
Based) or American. The UK
will be the easiest place to
get hold of this magazine due
to the small distribution and
small company, until it
becomes available online.
Interests: A good love for all types
of Indie music and unknown,
unique bands. Identity is the
magazine that gives a voice to the
bands with major potential and
interest. Not for someone who
wants to know everything about
chart music and what is big in the
eyes of pop and hip-hop.
Typical older teenager/ young adult who
lives an everyday lifestyle. Nothing too
fancy, just kept to everyone's tastes.
Affordable price at £3.00, so it would be
an easy and common item to pick up off
of the shelf. Ideal if the audience
member is after something light and
easy to read.
I believe that my magazine Identity does have a specific target audience, as it wouldn't appeal to
everyone. I wanted to steer away from as many stereotypes as I could when it came to designing
my magazine, but I also wanted to portray my target audience at the same time. Thus, factors
like colour, font and images were important. I believe I have achieved the higher age range as my
pages have a sophisticated, yet fun approach due to the choice of colours and fonts. It also
targets the younger audience members through the colloquial language and clear methods of
address. This makes the audience feel like they are a part of the magazine.
Price: I believe that I have
made the product relatively
affordable considering it is a
monthly issue. This would
make it look more appealing to
the audience as it is an
appropriate price range.

22. Target
Audience
Purchase History: Based on what
they have brought before. This
may range as people have
different preferences when it
comes to things such as films,
magazines and books. Based on
this, I believe that my magazine
would sell to people who like
independent films as my magazine
is quite low key and not very well
known. I don’t think it would sell
to people who like all of the
mainstream information as this is
not what my magazine tackles.
Location: My magazine would be based
in a more urban area due to the fact that
it is a more low key magazine. It may sell
in a rural area due to the fact that it is a
low key magazine, but I believe that it
would benefit more in an urban
surrounding.
Status: I believe my magazine
would target a Working Class/
Middle class family or person due
to its friendly price tag and
availability. It is an affordable
magazine, that should be easy to
pick up off of a super market or
corner shop shelf.
Ethnicity: This isn't a huge factor
that I have based my work around,
however it will affect my target
audience. Different influences
within someone's life will have an
effect on what type of music they
tend to like. For example, if I was to
go by stereotypes, a black person
may pick up a R and B magazine
over a Pop magazine due to the fact
that it originated from them. Thus,
they wouldn’t instantly pick up a
copy of my magazine.

23. Question 5:
How did you attract/ address your
audience?

24. I believe that I have attracted my audience through many different methods. Firstly, the design of the overall
product is going to have a large impact on the audience. If it doesn't look appealing to the public, they wont
pick it up off of the shelf and buy it. Thus, it has to look good and worth the money. I researched magazines
such as Mojo and NME to try and get an appropriate design idea so that it would fit with my audience. My
magazine goes against some forms and conventions, which I think is a good thing as it adds originality and
authenticity to my final product and this is what my audience will look for. The images used also play a huge
part in addressing and attracting my audience. Who is in the image is important. For example, if its a well
known singer, an audience member may pick up a copy just because they like that one person, so it can have
a huge effect. Also how they are positioned is also vital. If nobody in the image is facing the camera, the
overall product would not be effective as it wouldn't be clear as to who the models are looking at and what
message they are trying to get across. Therefore, they need to address the
audience to have a better impact.
Otherwise it would be looked over and
completely forgotten about against
everything else. My images contain both
male and female models which I also
think is important to address both sexes.
By having this, it opens up a larger
audience to base my product upon. It
doesn’t specifically target one of the
sexes which I think is good.
Stereotypically, It is more common for a
woman to pick up a masculine looking
magazine over the other way around.
This is why I went for a more masculine
approach with my magazine as I wanted
to address my magazine to as many
people as possible.

25. The images address the typical codes and conventions of a music magazine, thus relating to the audience
well. The expressions on the band members faces also say a lot about my target audience. They look a bit
edgy and mysterious, which links to the whole idea of my magazine giving them an Identity. I believe that my
strap line is also effective in addressing my audience. ‘Make yourself heard’ indicates that there is going to
be a new sound about from an unknown band. This could bring hope to others that may aspire to be a
feature in my magazine. If it is something they are interested in, then my magazine is definitely ideal for
them. Puffs and Buzz words are also a great way to attract an audience. Anything free or exclusive to a
magazine will instantly make it a special issue. Audiences love free products that are just added onto the
issue as well as exclusive, need to know gossip about their favourite artists or bands. My magazine
advertises the chance of winning something. A competition is always a good method to get the audience
involved with the magazine. It allows them to take part in something else that is linked to your magazine, as
well as offering a bit of fun.
It also increases the advertisement of my
magazine, and shows that it may even be
available online. The competition allows
my audience to feel that the magazine is
addressed specifically to them and I think
that this is a very effective thing to do.
Putting the magazine on their level
allows them to feel involved and will
hopefully make them want to buy it
again. The colours also have a huge
influence on addressing my audience. I
had to cater for both genders, so went
with navy blue and a redish-pink. I feel
that there is a nice mix between these
colours which draws both genders in.

26. Question 6:
What have you learnt about
technologies from the process of
constructing this product?

27. What
technologies
have I used?
ICT Skills: Standard ICT Skills were
needed. For example, using Word and
PowerPoint, but I also had to develop
this for different programmes. I has to
learn how to use ‘Blogger’ so that I
could upload my blog onto the
internet and that was all new territory
for me. I feel that it was a good idea
to use Blogger as I think that Tumblr
was a bit unprofessional and wanted
to challenge myself with an official
blog website.
Programmes: Photoshop and Indesign
I had to use Photoshop to design my front cover. During my preliminary task, I had to refresh my memory on
how to use the different tools and how to develop my images so I could make them look as good as possible,
and this helped me for my official task. I was able to develop and adjust things quicker as I had got used to
the programme. I was able to enhance and remove certain aspects of an image if I didn't want it there. This
allowed me to take a professional approach towards my magazine as I knew how to use the basic features of
the programme. I used Indesign for my contents page and double page spread. The programme allowed me
to have layers and a structure for my pages. I found this programme the more challenging out of the two,
but I still gave it my best shot when it came to using it for the first time. However, once I had sussed out the
basics and became familiar with the software, I enjoyed making my pages. It allowed me to have lots of
separate layers, without interfering with one another which was very helpful.
Uploading and Downloading: I had
to upload a lot of images to my
computer and blog, which was a
challenge at first. However, once I
knew what I was doing I found this
an easy thing to do. On the Mac it
was such a simple method.

28. What
technologies
have I used?
Photography: I found taking the photos the most challenging task to do. It was tough finding an
opportunity to actually take the photos, but when we did it was also tricky to suss out how I
wanted the models to stand/ what I wanted them to do in the image. I had learnt from my
preliminary task that I needed to take lots of photos in order to find that one perfect shot that I
would use in my final piece. Before I took my pictures, I had researched what was expected of
images for a music magazine. I attempted shots from different camera angles to create a
different effect. For example a low angled shot would give the band authority. Also, it was
essential to overlap the models bodies so that the width wasn't too wide, otherwise I would be
limited to what I could do with the image. I also made sure that I used a camera for my images. I
wanted the quality to be as good as possible as I didn't want my images to be blurry.
Overall, I have learnt a lot about the technologies that I have used. As always, practice makes
perfect and I feel that you need a lot of patience when you first start to use Photoshop and
Indesign. However, once you know how to use them it is pretty straight forward and it is quite
easy and quick to pick up. The only problem is remembering the little bots that are needed.
Also, taking a lot of images is important as you don't want to be stuck with a limited amount of
pictures where you cant use most of them. Finally, once you get the hang of your blogging sight,
you cant really go wrong. My only problem with this was uploading everything at the last minute
instead of doing it as i went along.

29. Question 7:
Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?

30. When I look back at my preliminary task to now, I know that I have learnt a lot more valuable information. I
definitely think that the preliminary task was an essential thing to do. Without it, it would have taken me
longer to work my way around each of the software's, but I also would have less understanding of
magazines and their typical codes and conventions. It has allowed me to have a larger understanding of the
media production, planning my time and working with the programmes. I found time planning tricky at first,
but once I had come up with an initial idea for each of my pages I became more focused and handled my
time effectively.
The feedback which I received from my preliminary task was also extremely helpful. It allowed me to
develop on my ideas for my college magazine, but also any ideas in the future. Thus, improving my work
overall. I believe I have a strong understanding of what makes a good music magazine and what would be an
effective use of specific codes and conventions. My blog has also improved over time with the development
and more detailed understanding of my analysis of other pages. I believe that t is good to look at other pages
and see what has worked successfully and what hasn't.
One important thing that I have learnt over the period of this course is to save your work as much as
possible. No matter how much you have done make sure you hit save because you have no idea when your
computer could crash or lose all of your work. Also, save it on more than one platform: DO NOT JUST USE
YOUR MEMORYSTICK! You could lose it at any time, and if that happens your entire work will be lost and you
will have to
completely start
again. Overall, I
think my ideas,
critical analysis and
research have all
developed and
improved from my
preliminary to now.

31. From my preliminary task, I learnt that the background of an image is extremely important to be able to read
the cover lines on my page. Thus, on my final task I decided to go with a simple background so that nothing
contrasted against the headings. I also learnt about the puffs. I did use one on my preliminary task, but I
don’t think I did it to the best of my ability as it isn't very striking. However, I gave it another go on my final
task and think it looks so much better. I didn’t limit it to the corner like I did on my first attempt, but used a
strip across the entire page. I also added effects on the final strip to enhance its importance. I put a glow
around it to make it sand out against the rest of the text. I also used a different coloured font to make it an
original coverline compared to the others. I also added another strip at the pop of the page which I learnt
about in the process of my preliminary task.

32. My contents pages are the most different out of the two and I believe that this is to do with my
target audiences. My preliminary task was aimed at teenagers who were in college as it was
college based. Thus, everything was aimed at a younger audience. I had to make my language
more colloquial so that it was addressed to the right audience. I also had the editors notes
section as it was an appropriate section to add to my page. However, for my final task, my
audience changed and became more grown up. This meant that the editors notes wasn’t as
practical and the events section wasn’t needed. I wanted my page to look more sophisticated
due to my audience and genre. Therefore, over the course of both tasks I have learnt that target
audience has a huge impact over what information should be included on a page and how it
affects the overall appearance.