The document discusses how the author's indie music magazine media product both uses conventions from and challenges conventions of real music magazines. It uses conventions such as mastheads, front covers with release dates and prices, contents pages organized into categories, and double page spreads with large central images and pull quotes. However, it also challenges conventions by using a medium rather than close-up shot on the front cover, semi-transparent text boxes on the contents page, and a lightly opaque background behind text on the double page spread. The author aims to develop magazine conventions while putting their own spin on the genre.