The document analyzes how the Mixer magazine challenges conventions of typical music magazines. It uses a variety of images and colors with no clear structure or color scheme. It mixes genres of music across its features unlike Vibe magazine which focuses solely on rap/R&B to match the artist on its cover. While Vibe follows typical magazine conventions, Mixer stands out visually and in its diverse musical content to appeal to a younger audience.

1. In what ways does this media
product use, develop or challenge forms
and conventions of real media products

2. Mixer Magazine has no
particular colour scheme,
as emphasised by the
name. More than 3 main
colours are used. Vibe
follows the typical
magazine colour count (3
main colours probably
used throughout the
entire magazine)
Vibe magazine uses its
main image to
promote bling culture
(the artist’s pose with
the ring on his finger)
This “bling” culture is
normally associated
with the genre that the
magazine specialises
in. In mixer magazine,
the main image is only
used to indicate the
main artist of the
magazine and vaguely
represents the genre.
This is because the
magazine has no real
focus on a specific
genre.
The word “swagger” in bold red on Vibe
magazine is in red which is eye catching to the
consumer. Audiences familiar with the genre will
know what this phrase means. On mixer
magazine, this effect is almost imitated with the
phrase “New style Hip Hop” Audiences will be
familiar with the phrase Hip Hop. These
additional cover lines are used to familiarise the
potential consumer

3. Mixer magazine (left) challenges the simplistic look of the average
magazine. The simplistic look of the magazine on the right is easy on the
eyes and plain. Mixer magazine uses a variety of images on the left side
with the main artist next to the intro box on the bottom. The mixed look
of mixer magazine suits the younger audience more because its more eye
intensive.
3 different fonts are used in both magazines. This shows some sort of
consistency. Mixer’s double page spread has no particular colour scheme.
The left side of mixer magazine uses no sense of structure, having many
images and a piece of text on one side. There is also no particular colour
scheme either emphasising the magazine’s name “mixer” which mixes the
conventions used in other music magazines.
The headline for the magazine on the right
Coincides with the content and clothing of
The artist in the main image. The headline
on mixer magazine also coincides with the
Magazines aim with “colour” being a
metaphor for other genres and other styles
of music magazines mixing (or just not
following the typical style that similar
music magazines do)

4. Vibe’s contents is virtually
colourless;
The lack of colour would
Perhaps turn the audience’s
Attention to the main image
(with the eye catching red
heart)
Or the actual features. Vibe
isn’t
However a typical music
magazine
As it has a second focus
(fashion) The main
Focus for vibe’s contents
page is obviously
The main image. Mixer
magazine is perhaps too
Colourful and has no real
focal image.
Everything is eye catching
and colourful.
The general simplistic
contents page followed by
many
Other music magazines is
disbanded in Mixer
magazine.
Also the features of Mixer magazine has no specialised genre.
The front cover may be seen as Hip Hop orientated but articles in
The magazine may not have a correlation to that genre (such as rock equipment on page 20 like guitars or
Albums from bands, and bands aren’t normally associated with Hip Hop) Vibe magazines features has a very straightforward
Approach focusing only on the main genre that the artist in the main image represents (In this case Rap/R&B)