The NME magazine challenges stereotypes with its pink and white color scheme, though it aims for a more masculine punk audience. The latest issue features the band Macabees and offers Noel Gallagher tickets, appealing to its punk readers. While the colors are minimalist, the font maintains an entertaining feel for younger audiences.

2. The colour scheme of this
magazine challenges some of
The magazine NME is the longest the stereotypical ideas that
published and one of the most would relate to the magazine,
respected music magazines of as pink and white are
today’s society. Produced by IPC stereotypically seen as more
Media it has been running for a ‘feminine’ colours. However
great 58 years and reaches over 1 the magazine is primarily
million music fans every week. aimed at the more masculine
audience, but with using the
black combined with the pink
and white, this gives off a
more ‘punk-like’ feel to the
The latest front cover of NME, magazine, which reflects the
which you can see below, is common target audience
stereotypical of the common which is linked with this
theme that runs through each issue magazine.
of the magazine. The masthead is
located in the same place as it
usually is in the top left of the
cover, using the same font. This is
a form of brand identity, which The content of the magazine also confirms the punk
allows the public to identify the feel of the magazine, with the ‘Macabees’ being the
magazine with ease, making it more main feature and with their being a puff illustrating the
appealing to the buyer. fact that there is a possibility for the reader to win Noel
Gallagher tickets. Both of these acts are appealing to
the punk target audience.

3. The magazine ‘Vibe’ is also an extremely popular
and well sought after music magazine of today’s
society which is produced by ‘Vibe Lifestyle
Network’.
The conventions of this
particular version of the
magazine, not only challenges the
stereotypical concepts of this
brand, but also challenges the
However the use of sans
dominant ideology of magazine
serif font on the magazine
conventions. As for a start, the
shows that the magazine still
coverlines of the magazine are
The colour’s of the is there for entertainment
not spread over the cover they
magazine are also purposes giving off a rather
are located rather close together
very minimalistic, relaxed feel, showing that the
on the right hand side of the
with just one main target audience is being
cover, in relatively small font.
colour being used, represented, as the magazine
The possible reason for this is
alongside black and is generally more appealing
because the main story of the
white. This also is to the younger audience.
magazine is playing an important
allowing the sole Therefore sophisticated
role in the media at the moment,
focus to be on the ideas and text would not be
therefor the magazine is focusing
main storyline. extremely appealing.
mostly on Rihanna and her
current state of affairs.

4. The colour scheme for the magazine is
stereotypical for Bob Marley therefor drawing the
attention to the target audience. Another
The magazine ‘Mojo’ convention of the magazine, which draws the
is a music magazine audience, is, is the use of a puff illustrating the
that is mainly aimed at fact that a free cd is on offer with the magazine,
the older, male target which is also a point of interest for the audience.
audience. The
magazine generally
focuses on music The Masthead of the
from previous magazine is using the
generations as seen in same common font,
this magazine, which which is always used, and
has a main cover story also placed in the same
of ‘Bob Marley’. area as usual. This gives a
brand identity to the
magazine for regular
The house style of the readers to easily identify
magazine is relatively it, making it appealing to
consistent throughout the buy, as it is not hard to
issues, with this one being no locate.
exception.