The document compares the contents pages of two music magazines - Vibe and NME. Vibe uses a minimalist design with silver colors and sans-serif font, appealing to a younger audience. It features a large image of Kanye West and uses vertical layout. NME uses varied colors and serif font for an older audience. It has a compact horizontal layout and images of Willow Smith and Prince Charles. Both magazines' contents pages match their distinct house styles.

1. Contents pages
The house style is very similar as the cover of the
magazine. It has a very basic style with mainly
silver colours which gives the magazine a modern
look. The font used on the magazine is sans-serif
which is quite informal as it appeals to a younger
audience. The large V in the background is
significant for Vibe and it is something that is
consistent throughout their magazines.
Alike the front cover, another popular artist has
been used as the main image as it is the famous
RNB star Kanye West. The image is in silver which
reflects a modern style again and blends in with
the overall house style of the magazine. The red
heart stands out well which is the symbol for his
album and the readers of the magazine will be able
to recognise this as it is likely they are big fans of
RNB music.
The Guttenberg principle has been used here as he
is placed to the left which leaves room for the
contents numbers down the right side. The
magazine is quite spaced out in comparison to
NME and looks much more contemporary.
The masthead has been split into three parts which keeps the modern effect on the magazine. It also fits
into the vertical axis which the magazine has been set out on. It looks informal and as this is the style the
magazine is looking for it fits in with the target audience.
The magazine has been set out vertically and looks tidier than NME, the rule of thirds that has been used for
the image which allows space for the contents and numbers. This means it is very easy for the audience to
read through the articles that are in the magazine and as the target audience is quite young this makes it
clear for them to read and understand.
Headings have been used for the contents such as ‘Features’ and ‘Fashion’. This makes it clear for the
reader to find an article they are looking for. The title ‘fashion’ shows that the magazine is trendy and the
readers of the magazine will want to read more about fashion and the articles about it.

2. The contents page of the NME has a completely
different layout than Vibe. The house style uses
many different bright colours which portrays
the style of music which the readers listen to.
NME targets an older audience than Vibe and a
serif font has been used on here which is much
more formal. The use of red, black and orange
are more punk or rock colours which will attract
the target audience of older people interested
in that genre of music. These colours are
conventional in this style of magazine as they
are bold but simple.
This page also looks similar to the front cover,
keeping the house style throughout the
magazine. The magazine has been set out
horizontally unlike Vibe and uses a few images
rather than one large image. It also looks much
more compact and reflects the genre of music
which the readers enjoy.
The main image is of Will Smith’s daughter
Willow, who recently became very famous after
releasing a single. She has been placed in the
middle because although the magazine is mainly
rock music or indie, it deals with a lot of other
genres of music.
The masthead has been placed in the centre of the magazine and looks very basic. It all fits in with the
horizontal layout of the magazine which allows the audience to quickly find the sections of the magazine
that most interest them. Serif font has been used on this contents page which looks formal and fits in with
the target audience. Prince Charles is another image on the contents page who is a very iconic star in
particular with an older generation who read this magazine. Also, there is an article on the death of John
Lennon which will also appeal to this generation.
In the bottom right corner of the contents page, there is an advertisement which is red, making it stand out.
It advertises that if you subscribe to the magazine you save 36% on the full cover price, which makes it seem
like a bargin and will increase the amount of readers.
Both of these contents pages are extremely different, Vibe is very simple and modern whereas NME has a
very compact and colourful style. Both of these house styles are used throughout each magazine and they fit
in well with the genre of music in which each magazine targets. Vibe magazine has been set out vertically
and the NME horrizontally, they are both completely different designs. I would say NME’s contents page is
much more detailed as it uses a lot more images and reveals more about what is in each article. In Vibe
magazine, it is a lot more plain and only one large image has been shown so it is not as clear what articles the
magazine contains.