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Lauren Odle
The development of HYPNOTIK
       music magazine
In what ways does your media product use,
 develop or challenge forms of conventions in
             real media products?
• My main influence and design ideas for my music magazine
  was from the current magazine “VIBE.” however I was also
  influenced by aspects of “NME.” I used “VIBE” magazine
  because it was of the same genre as mine,“ RNB.” And had
  the same ideal aspects e.g colour scheme, tone etc. NME had
  some good design ideas, like font style etc so I used ideas
  from that magazine rarely.
Front covers.
                                      VIBE Vs HYPNOTIK
                                  •   Firstly both magazine covers come
                                      across sophisticated with a subtle
                                      colour scheme and tone.
                                  •   Both mastheads are positioned
                                      right across the top of the cover in
                                      bold clear writing, so the name is
                                      eye- catching . Will also be
                                      recognisable whether stacked
                                      horizontally or/ and vertically
                                  •   Both magazines have a banner, so
                                      major artists in the magazine are
                                      shown to be featured, making the
                                      magazine genre specific because if
                                      you don’t listen to the RNB genre
                                      you probably won’t recognise the
                                      artist.
                                  •   Both my magazine and vibe have
                                      taken a quote from our double-
                                      page spread on our major artists
                                      and placed it under the name of        Both models look directly at the camera.
Both barcodes are at the
                                      the artist. This will interest the     This is important because it is a way to
bottom, this is to show that
                                      potential reader, encouraging          have eye contact with the potential
it is not an important
                                      them to read the main article and      reader. This helps to draw attention, and
feature, it is insignificant to
                                      think “hmm, I wonder why they          gives the magazine a more personal feel.
the design .
                                      say that.”
Contents page
    VIBE Vs HYPNOTIK
•    The magazine title is written on the
     top of the page because it is the
     logo of the magazine. This in done
     because of branding, as a way to
     familiarize readers with the logo
     and colours of the magazine.
     However vibe magazine doesn’t do
     that it is established enough to just
     have the first letter of the
     magazines name in the background
     and is recognizable in that way.
     Both my magazine and vibe have
     the first letter of the title in the
     background “V” for vibe, “H” for
     Hypnotik.
•    It isn’t common for a photograph of
     one person to be on the contents        I loved the way vibe wrote contents
     page however vibe always do it ,        page, as if the letters were stacked
     whoever is on the cover is on the       up on top of each other . It was a
     contents page. This could represent     smart idea, creative without
     the artists importance in this          looking messy.
     edition or issue of magazine.
•    The colour schemes are carried on
     throughout the magazines.
Double page spread
                                VIBE Vs HYPNOTIK




Both of these magazines have a clear cut photograph, both take up a whole side the double
page spread. This is showing the artists significance. It clearly separates the photo from the
text and makes the double page spread look more organised and clear.
Vibe uses a consistent colour scheme, my Hypnotik magazine also does as well. Vibe uses
black, yellow and white and I have used red, black and white. This is important because
sticking to 3 colours isn’t too much to the eye and makes it look sophisticated.
How does your media product represent
             particular social groups?
•  My intended audience are mainly young females and are likely to pay attention to
   fashion, the latest, make up and their appearance. Just like any young person in
   today’s society. I represented and supported this by using a young, good looking
   model on the front cover. This model will be someone most social groups can
   admire and be inspired by.
• Because most of my intended audience are in a young age group I made the price
   of my magazine affordable and a monthly magazine so potential readers would
   defiantly have the money to buy my magazine.
 The information from my questionnaire showed that more people in the age group I
   was aiming my magazine at preferred to look at the picture rather then read he
   writing, I made sure all the information and writing was tidy a clear, too much
   writing would bore my intended audience.
My target audience is females with about 20% of males actually picking it up and
   reading some of it. Because of this I included many articles to do with fashion,
   celeb gossip, some stories about both male and female artists too. This is what will
   interest females and males may read it if it includes some male stories as they may
   look up to some male models vice’ versa. For example
Digital camera

• The photographs in my magazine were taken with a digital
  camera. The camera used was a Canon SLR which is generally
  used for taking professional photographs. The Cannon SLR is
  high resolution and megapixels which means that they are big
  images, so won’t get pixelated if they are made bigger. It was
  important to use a good camera for my media product
  because I was trying to make it look as realistic and
  professional as possible.
What have you learnt about technologies from the process of
                constructing this product ?

        I used the internet frequently during my planning mainly to help in
            research. When I have needed to look at other magazines and into
            other similar media products it was most helpful. The internet was
            so helpful as it had so much websites especially when looking for
            publishing houses.

        Facebook was most useful when it came to getting beneficial results
        from my Zoomerang, ideal reader questionnaire. Because of it being a
        social network it allowed me result in getting a number of results
        from many people and it was easy and quick for them to reply.

             Zoomerang I had never heard of before having to create my
             media product. It was so useful in my research as I could quickly
             sign up then compile a questionnaire online to send out to people
             to complete.

                Google is one of the biggest search engines worldwide and I
                have used over and over again numerously. I used Google the
                most in my research. It was helpful in researching publishing
                houses and magazines.
I used Microsoft publisher often during my planning
   of my magazine. I have used Microsoft publisher
 many times previously so it wasn’t a problem doing
      drafts of my magazine on this program. This
 helped me on my prelim task. I’d used it before so I
       knew what I had to do and didn’t have any
 difficulties with it. Everything you could do on it was
     basic, however because of that it wouldn’t be
  professional enough to use on my final magazine.


Microsoft word was the easiest to use and I could use
it to type up essays or evaluations I had to write up.




I never knew that I could create a blog so easily
and could be used to display my work. I had never
used it before this project and after a couple of
attempts I managed to understand how to use it. I
can use this new found website to present and
compile future projects.
What have you learnt about technologies from the
      process of constructing this product?




Before creating my magazine I had never used Photoshop before even
though I knew off it. Creating this product taught me certain techniques
I could incorporate in future product designs, by using professional
editing programs. By using it I was able to make my product look like a
professional magazine.
I then thought it would be a good idea to show my
first draft of my magazine to a sample of my
intended audience. They could give me useful
Criticism and opinions on what is good and what
should be added or changed.
I knew my magazine would not look professional
Without a bar code or price, this would make it
seem more realistic and my intended audience
agreed. So I put that on my to do list.

My sample said some text did not appear clear
enough, especially my banner along the bottom so
I made it my priority to give my banner a black
rectangle back ground so it stood out.

Another piece of feedback I received was the fact
my main story was too high up. This left a huge
area of empty space which I did not want so I was
to move my main story down, so ”BECKA” the
artists name was in line with her eyes which would
be another eye catching aspect of my magazine.
My contents page is so similar to vibe
Magazine. I really like vibes layout of their
Contents pages. Most magazines have a
Contents page with a variety of photpgraphs
However I kept mine like VIBE and used one large
Photo. Even though my magazine consists of the
same Model/ artist being photographed this shows
their Importance which vibe also portrays, showing
the artists power also.
My sample of intented audience who were critizing
My work said Becka should be moved to the left
And the text to the right.
My font should be consistant which I realised
would make more sense so I was to changed my
text on my contents page to the same text I used
on my front cover (Arial)
My target audience said if I left it like this It would
not really look like a magazine because it does not
have enough w
“My photo
looked too
plain.” my
target
audience
agreed on, I
had many
suggestions to
add another
picture to my
current one or
                  A code and
put a quote on
                  convention of
the picture. So
                  a double page
I decided to
                  spread is to
try both and
                  have the
choose which
                  writing in
one looked
                  columns
better.
                  otherwise it
                  will not look
                  professional.
                  If I kept my
                  double page
                  spread like
                  this it would
                  look like a
                  story.
What kind of media institute might distribute your media product
                           and why?

It would be very important for me to advertise my magazine around young
people within the age of 16 – 21 years old. For example the age range enjoy
social networks and watching certain music channels. I would defiantly set
up a Facebook page for my magazine and get people to join the group, that
way the magazine will become more and more recognised.
Also I would organise a meeting with a music channel like MTV Base or
channel AKA as they are RNB music channels and a huge number of my
target audience will watch those channels.
I could also advertise my magazine on a RNB radio station. Advertising can
be very expensive so maybe if a company could sponsor the magazine that
would be great.
To publish my magazine I would probably use Intermedia Partners as they
purchased vibe from producer Quincy Jones. If they have already had
success with a good RNB music magazine then it would only make sense to
use the same company. I could also use Devin Lazerine to be publisher as
he is publisher of a very successful RNB magazine named “Rap Up.”
On the other hand it would be good to use. The reason why I would choose
these is because they would already know would sort of things will be
needed to attract my intended target audience, what they like etc.
On the other hand, because my magazine is so similar to one they are already in
partnership with, it would work well for me to take the completely different route. I could
pitch my magazine to an institution such as IPC media. who do not currently distribute
any media products similar to mine. The distribution of this magazine may appeal to
them because it would widen their potential audience and therefore increase their profit
field.
How did you attract/ addresses your audience?
The main aspect of my magazine I focused on to attract my audience would have been
My colour scheme and my photographs. My target audience did not favour stories over
Photographs so I knew if I have a colour scheme that was bright, bold and stood out it
Would attract my audience. My colour scheme was black red and white, my title was red
So it would be in contrast with black and white and therefore would be eye- catching.

I made my price of my magazine quite cheap after looking at my questionnaire results I
Noticed most people were willing to pay roughly the same price, below £3 this magazine
Would most likely be monthly so this was more then an affordable.

The name of the magazine I believe is enticing as the word “HYPNOTIK.” is a
Connotation that the music has you in a trance, its almost hypnotic, it is catchy. The way
I spelt hypnotic with a K instead of a C as a play on words, spelling it with a K instead of
C gives the word more character. My title had the same colour as my model's lipstick
And had a gradual tone to it to make it more eye- catching.

My intended audience is females so it was important to keep it female orientated, so that
Is why I used a female model on the front that looked quite admirable and fashion based
 I kept my magazine gender specific. Because my magazine was aimed mainly at
females I excluded puff's about good looking male artists and I didn't want to forget about
The minority of males who may pick up my magazine and included stories on good looking
female artists which women may aspire to be like or interested in knowing these artists
Beauty tips
Looking back at your prelim task, what do you feel you
       have learnt in the progression from it to the full
                           product?
•    My prelim task was to start me of thinking about my composition off my final music
     magazine, colour scheme etc. I used Microsoft publisher to make my school newspaper for
     my prelim task. It was very basic. I used the program Photoshop for my final product.
•    My progression is clear as on my final product I have used a variety of unfamiliar stylish font
     styles and was able to edit my photos with effects to give them a professional finish. I was
     able to make my music magazine look professional and more like a real magazine.
•    When taking pictures for my magazine I used a professional high quality camera instead of a
     normal Polaroid which I had used for my prelim task because of this my photographs were of
     a good quality for my HYPNOTIK magazine and really gave a professional. My Polaroid
     camera made my prelim task (school newspaper) look more like a flyer or leaflet.
•    I done careful analysis of other magazines that are hugely recognised and learnt the tricks
     they use on Photoshop to make their magazines look better and recognised what made them
     stand out from less-successful ones, and tried to use them when making my production.
     Photoshop has a lot more tools you can use to edit the my magazine to make the colouring,
     positioning and aesthetics of my final product more successful,
•    My HYPNOTIK magazine looks much better then my prelim task because the extra research
     and tools from Photoshop I applied.
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Media evaluation new

  • 1. Lauren Odle The development of HYPNOTIK music magazine
  • 2. In what ways does your media product use, develop or challenge forms of conventions in real media products? • My main influence and design ideas for my music magazine was from the current magazine “VIBE.” however I was also influenced by aspects of “NME.” I used “VIBE” magazine because it was of the same genre as mine,“ RNB.” And had the same ideal aspects e.g colour scheme, tone etc. NME had some good design ideas, like font style etc so I used ideas from that magazine rarely.
  • 3. Front covers. VIBE Vs HYPNOTIK • Firstly both magazine covers come across sophisticated with a subtle colour scheme and tone. • Both mastheads are positioned right across the top of the cover in bold clear writing, so the name is eye- catching . Will also be recognisable whether stacked horizontally or/ and vertically • Both magazines have a banner, so major artists in the magazine are shown to be featured, making the magazine genre specific because if you don’t listen to the RNB genre you probably won’t recognise the artist. • Both my magazine and vibe have taken a quote from our double- page spread on our major artists and placed it under the name of Both models look directly at the camera. Both barcodes are at the the artist. This will interest the This is important because it is a way to bottom, this is to show that potential reader, encouraging have eye contact with the potential it is not an important them to read the main article and reader. This helps to draw attention, and feature, it is insignificant to think “hmm, I wonder why they gives the magazine a more personal feel. the design . say that.”
  • 4. Contents page VIBE Vs HYPNOTIK • The magazine title is written on the top of the page because it is the logo of the magazine. This in done because of branding, as a way to familiarize readers with the logo and colours of the magazine. However vibe magazine doesn’t do that it is established enough to just have the first letter of the magazines name in the background and is recognizable in that way. Both my magazine and vibe have the first letter of the title in the background “V” for vibe, “H” for Hypnotik. • It isn’t common for a photograph of one person to be on the contents I loved the way vibe wrote contents page however vibe always do it , page, as if the letters were stacked whoever is on the cover is on the up on top of each other . It was a contents page. This could represent smart idea, creative without the artists importance in this looking messy. edition or issue of magazine. • The colour schemes are carried on throughout the magazines.
  • 5. Double page spread VIBE Vs HYPNOTIK Both of these magazines have a clear cut photograph, both take up a whole side the double page spread. This is showing the artists significance. It clearly separates the photo from the text and makes the double page spread look more organised and clear. Vibe uses a consistent colour scheme, my Hypnotik magazine also does as well. Vibe uses black, yellow and white and I have used red, black and white. This is important because sticking to 3 colours isn’t too much to the eye and makes it look sophisticated.
  • 6. How does your media product represent particular social groups? • My intended audience are mainly young females and are likely to pay attention to fashion, the latest, make up and their appearance. Just like any young person in today’s society. I represented and supported this by using a young, good looking model on the front cover. This model will be someone most social groups can admire and be inspired by. • Because most of my intended audience are in a young age group I made the price of my magazine affordable and a monthly magazine so potential readers would defiantly have the money to buy my magazine. The information from my questionnaire showed that more people in the age group I was aiming my magazine at preferred to look at the picture rather then read he writing, I made sure all the information and writing was tidy a clear, too much writing would bore my intended audience. My target audience is females with about 20% of males actually picking it up and reading some of it. Because of this I included many articles to do with fashion, celeb gossip, some stories about both male and female artists too. This is what will interest females and males may read it if it includes some male stories as they may look up to some male models vice’ versa. For example
  • 7.
  • 8. Digital camera • The photographs in my magazine were taken with a digital camera. The camera used was a Canon SLR which is generally used for taking professional photographs. The Cannon SLR is high resolution and megapixels which means that they are big images, so won’t get pixelated if they are made bigger. It was important to use a good camera for my media product because I was trying to make it look as realistic and professional as possible.
  • 9. What have you learnt about technologies from the process of constructing this product ? I used the internet frequently during my planning mainly to help in research. When I have needed to look at other magazines and into other similar media products it was most helpful. The internet was so helpful as it had so much websites especially when looking for publishing houses. Facebook was most useful when it came to getting beneficial results from my Zoomerang, ideal reader questionnaire. Because of it being a social network it allowed me result in getting a number of results from many people and it was easy and quick for them to reply. Zoomerang I had never heard of before having to create my media product. It was so useful in my research as I could quickly sign up then compile a questionnaire online to send out to people to complete. Google is one of the biggest search engines worldwide and I have used over and over again numerously. I used Google the most in my research. It was helpful in researching publishing houses and magazines.
  • 10. I used Microsoft publisher often during my planning of my magazine. I have used Microsoft publisher many times previously so it wasn’t a problem doing drafts of my magazine on this program. This helped me on my prelim task. I’d used it before so I knew what I had to do and didn’t have any difficulties with it. Everything you could do on it was basic, however because of that it wouldn’t be professional enough to use on my final magazine. Microsoft word was the easiest to use and I could use it to type up essays or evaluations I had to write up. I never knew that I could create a blog so easily and could be used to display my work. I had never used it before this project and after a couple of attempts I managed to understand how to use it. I can use this new found website to present and compile future projects.
  • 11. What have you learnt about technologies from the process of constructing this product? Before creating my magazine I had never used Photoshop before even though I knew off it. Creating this product taught me certain techniques I could incorporate in future product designs, by using professional editing programs. By using it I was able to make my product look like a professional magazine.
  • 12. I then thought it would be a good idea to show my first draft of my magazine to a sample of my intended audience. They could give me useful Criticism and opinions on what is good and what should be added or changed. I knew my magazine would not look professional Without a bar code or price, this would make it seem more realistic and my intended audience agreed. So I put that on my to do list. My sample said some text did not appear clear enough, especially my banner along the bottom so I made it my priority to give my banner a black rectangle back ground so it stood out. Another piece of feedback I received was the fact my main story was too high up. This left a huge area of empty space which I did not want so I was to move my main story down, so ”BECKA” the artists name was in line with her eyes which would be another eye catching aspect of my magazine.
  • 13.
  • 14. My contents page is so similar to vibe Magazine. I really like vibes layout of their Contents pages. Most magazines have a Contents page with a variety of photpgraphs However I kept mine like VIBE and used one large Photo. Even though my magazine consists of the same Model/ artist being photographed this shows their Importance which vibe also portrays, showing the artists power also. My sample of intented audience who were critizing My work said Becka should be moved to the left And the text to the right. My font should be consistant which I realised would make more sense so I was to changed my text on my contents page to the same text I used on my front cover (Arial) My target audience said if I left it like this It would not really look like a magazine because it does not have enough w
  • 15.
  • 16. “My photo looked too plain.” my target audience agreed on, I had many suggestions to add another picture to my current one or A code and put a quote on convention of the picture. So a double page I decided to spread is to try both and have the choose which writing in one looked columns better. otherwise it will not look professional. If I kept my double page spread like this it would look like a story.
  • 17.
  • 18. What kind of media institute might distribute your media product and why? It would be very important for me to advertise my magazine around young people within the age of 16 – 21 years old. For example the age range enjoy social networks and watching certain music channels. I would defiantly set up a Facebook page for my magazine and get people to join the group, that way the magazine will become more and more recognised. Also I would organise a meeting with a music channel like MTV Base or channel AKA as they are RNB music channels and a huge number of my target audience will watch those channels. I could also advertise my magazine on a RNB radio station. Advertising can be very expensive so maybe if a company could sponsor the magazine that would be great. To publish my magazine I would probably use Intermedia Partners as they purchased vibe from producer Quincy Jones. If they have already had success with a good RNB music magazine then it would only make sense to use the same company. I could also use Devin Lazerine to be publisher as he is publisher of a very successful RNB magazine named “Rap Up.” On the other hand it would be good to use. The reason why I would choose these is because they would already know would sort of things will be needed to attract my intended target audience, what they like etc.
  • 19. On the other hand, because my magazine is so similar to one they are already in partnership with, it would work well for me to take the completely different route. I could pitch my magazine to an institution such as IPC media. who do not currently distribute any media products similar to mine. The distribution of this magazine may appeal to them because it would widen their potential audience and therefore increase their profit field.
  • 20. How did you attract/ addresses your audience? The main aspect of my magazine I focused on to attract my audience would have been My colour scheme and my photographs. My target audience did not favour stories over Photographs so I knew if I have a colour scheme that was bright, bold and stood out it Would attract my audience. My colour scheme was black red and white, my title was red So it would be in contrast with black and white and therefore would be eye- catching. I made my price of my magazine quite cheap after looking at my questionnaire results I Noticed most people were willing to pay roughly the same price, below £3 this magazine Would most likely be monthly so this was more then an affordable. The name of the magazine I believe is enticing as the word “HYPNOTIK.” is a Connotation that the music has you in a trance, its almost hypnotic, it is catchy. The way I spelt hypnotic with a K instead of a C as a play on words, spelling it with a K instead of C gives the word more character. My title had the same colour as my model's lipstick And had a gradual tone to it to make it more eye- catching. My intended audience is females so it was important to keep it female orientated, so that Is why I used a female model on the front that looked quite admirable and fashion based I kept my magazine gender specific. Because my magazine was aimed mainly at females I excluded puff's about good looking male artists and I didn't want to forget about The minority of males who may pick up my magazine and included stories on good looking female artists which women may aspire to be like or interested in knowing these artists Beauty tips
  • 21. Looking back at your prelim task, what do you feel you have learnt in the progression from it to the full product? • My prelim task was to start me of thinking about my composition off my final music magazine, colour scheme etc. I used Microsoft publisher to make my school newspaper for my prelim task. It was very basic. I used the program Photoshop for my final product. • My progression is clear as on my final product I have used a variety of unfamiliar stylish font styles and was able to edit my photos with effects to give them a professional finish. I was able to make my music magazine look professional and more like a real magazine. • When taking pictures for my magazine I used a professional high quality camera instead of a normal Polaroid which I had used for my prelim task because of this my photographs were of a good quality for my HYPNOTIK magazine and really gave a professional. My Polaroid camera made my prelim task (school newspaper) look more like a flyer or leaflet. • I done careful analysis of other magazines that are hugely recognised and learnt the tricks they use on Photoshop to make their magazines look better and recognised what made them stand out from less-successful ones, and tried to use them when making my production. Photoshop has a lot more tools you can use to edit the my magazine to make the colouring, positioning and aesthetics of my final product more successful, • My HYPNOTIK magazine looks much better then my prelim task because the extra research and tools from Photoshop I applied.