In-shop displays can influence impulse buying. Impulse buying is defined as unplanned purchasing driven by sudden urges, and consumers may later regret these purchases. Factors like mood, entertainment value, and external triggers from displays, music, and promotions can drive impulse buying. Impulse purchases can negatively impact consumers' budgets by considering fewer alternatives and resulting in dissatisfaction. Retailers strategically manipulate in-shop elements like scents, music, colors, and product placement to form connections and encourage unplanned buying. Different display types and realistic versus fantasy settings aim to stimulate impulse behaviors.

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2. In shop displays andIn shop displays and
their effects ontheir effects on
impulse buyingimpulse buying
Raghavendra KuntheRaghavendra Kunthe
Sandeep Kumar MishraSandeep Kumar Mishra
Siddhalingesh S KoriSiddhalingesh S Kori
Swathi RaghuSwathi Raghu
VinayakVinayak
Shilpa.M.SShilpa.M.S 2
Team-11

3. What is “In shop displays” ?What is “In shop displays” ?
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4. What is Impulse buying ?What is Impulse buying ?
o Unplanned, Spontaneous & Intense urgeUnplanned, Spontaneous & Intense urge to buy.
o Distinguished by the relative speed with which
buying “decisionsdecisions” occur.
o Occurs when a consumer experiences a suddensudden,
often powerfulpowerful and persistent urgepersistent urge to buy
something immediately.
o It may stimulate emotional conflictemotional conflict.
o Irrational purchase is because of: fun, fantasy and: fun, fantasy and
socialsocial pleasure.
o Consumer often regretregret their purchase after
purchasing.
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5. Factors affecting impulsive buyingFactors affecting impulsive buying
• Internal factorsInternal factors
– Mood of the individual, positive mood triggers
impulsive buying.
– Impulsive buying is more a need than a want.
– Potential entertainment and emotional worth of
shopping.
• External factorsExternal factors
– Windows display
– Visual merchandising
– In-store form display
– Promotional messages
– Word of mouth information
– E-commerce 5

6. Impact of impulsive buying on theImpact of impulsive buying on the
consumerconsumer
 Disturbs the overall financial budget.
 Often gives product dissatisfaction and less
alternatives are considered.
 People often have post purchase regret.
 Irrational decision making, being more
emotional.
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7. Why and When people buyWhy and When people buy
impulsively?impulsively?
Some say that it acts as a stress reliever.
Perceive it as the best buy of that time/day.
Consumers have extra money in their budget.
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8. Types of Impulsive buyingTypes of Impulsive buying
Pure impulsive purchase
Reminder impulsive purchase
Suggestive impulsive purchase
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How are connections with productsHow are connections with products
formed?formed?
Physical connection
Temporal connection
Social connection

9. Major ManipulatorsMajor Manipulators
Sweet Fragrance of Retail stores
Background Music
Color Cues
“Research shows that when people touch
things they’re more likely to buy them “
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10. Display TypesDisplay Types
One Item Display
Line of Goods Display
Related Merchandise Display
Variety Display
Display SettingsDisplay Settings
Realistic
Environmental
Semi realistic
Fantasy
Abstract 10

11. WindowWindow
DisplaysDisplays
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12. Store Design, Layout, VisualStore Design, Layout, Visual
MerchandisingMerchandising
 Store as a “good story” – a Beginning, Middle, EndBeginning, Middle, End
 EntranceEntrance sets up the story – creates
expectations, contains promises, hints, teases.
 InsideInside the store is the middle of the story
 Should start slow (uncluttered) to allow
consumers to orient themselves.
 Should lead customers on a journey of
discovery, using layout, lighting, visuals,
other atmospherics.
 CheckoutCheckout area is the store’s climactic ending.
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13. Checkout (Conclusion)Checkout (Conclusion)
In shop displays and
their effects
Impulse buying
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