The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Consumer learning is vital in creating Brand loyalty and Brand equity. In this presentation you will come to know about how people learn and what you should do as a company to make consumers learn about your product.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Consumer learning is vital in creating Brand loyalty and Brand equity. In this presentation you will come to know about how people learn and what you should do as a company to make consumers learn about your product.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
Voici la 6ème édition complète (les 5 volumes) de l'étude annuelle UPS Pulse of Online Shopper™. Développée en partenariat avec comScore et Astound Commerce, cette étude vise à fournir des informations sur les comportements et les préférences des acheteurs en ligne. Les 5 volumes sont réunis en un seul (Digital Evolution, a Mobile Mindset, Channel Dynamics, the Savvy Shoppers & Retail Fundamentals.). C'est une bible pour mieux connaître les comportements des acheteurs. Bonne lecture !
my e-commerce notes of full syllabus is prepare by me...under gidence of mr sachin sir..i am very glad to upload thid dacument in slideshare ...its very helpfull for student...
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
A Review of Factors Affecting Consumer Behavior towards Online ShoppingDr. Amarjeet Singh
Online shopping is a form of electronic commerce
which allows consumers to directly buy goods or services
from a seller over the Internet using a web browser. Online
shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual
and groups. Consumer behavior on online shopping is
different from physical market where he/she has access to see
the products online shopping sites are fast replacing
traditional or physical shops. Over, the years the trust of the
customers for online shopping sites has increased
considerably. The increase in the number of these sites on one
hand has led to a fierce competition which means better and
cheaper products for customers. However, at the same time
customers have their privacy concerns when it comes to
shopping online. Internet is changing the way consumers
shop and buy goods and services and has rapidly evolved into
a global phenomenon. The technology oriented factors like
guaranteed quality, cash on delivery discounts and
promotions are the major specific factors influencing
customer’s attitudes toward online shopping. This research
paper attempts to analyze the consumer behavior towards
online shopping and the various factors influencing trend of
online shopping.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Consumers’ shopping habits have drastically
changed over the past decade as their choice
of products and methods of purchasing have
increased.
Introduction
3. The use of digital technology to research,
browse and purchase is now common.
Retailers and service providers need to
embrace this change and evolve with it to
survive.
Introduction
4. Proactive brands are already providing
innovations to enhance the shopping
experience as customer expectations change.
Such an example are Apple Experience Stores.
Investing in digital technology is becoming a
necessity for any retail brand to survive this
new wave of consumer expectations.
Introduction
5. Access to the internet
Digital in 2018 – by Hootsuite
People are now
spending more time
online with the
average user spending
6 hours per day using
the internet
Internet speed is
becoming faster
making accessibility to
information easy
Global internet users
has now passed the 4
billion mark
Well over half the
world’s population
use the internet
Having an internet presence for any business is
essential. Here are just a few reasons why:
6. Access to the internet
Digital in 2018 – by Hootsuite
More people are accessing the internet due to
affordability of devices and are spending a long time
there.
People will spend the equivalent of 1 billion years
online in 2018
This growth is driven by more affordable
smartphones and mobile data plans
7. Digital Devices
Digital in 2018 – by Hootsuite
There are a lot of internet users world-wide but what
devices are they using to access information? Being
mobile responsive is vital.
of the world’s 7.6 billion inhabitants
now have a smart phone
Two-thirds
of the handsets are smart devices so
people can also enjoy the internet
wherever they are
More than half
8. Social Media
Digital in 2018 – by Hootsuite
Social media is more than connecting with friends
but has become an essential source of information
for consumers.
Social media is growing with people using the top social
platforms in each country increasing by 1 million new
users every day in 2017 – 11 new users every second
More than 3 billion people use social media each month,
with almost all accessing their chosen platform via a
mobile device
9. What people use online research for
Researching online has become an easy, efficient and
reliable source of information for pre-purchasing.
People go online to:
Look up product information
Read peer reviews
Check and compare prices
Search for deals and promotions
10. The Ultimate List of Marketing
Statistics for 2018
Online consumption of videos probably has the most
momentum right now with video consumption
growing at a rapid pace.
4xas many customers would
rather watch a video than
read about it (Animoto 2015)
50%of internet users look for videos
related to a product or service before
visiting a store. (Google, 2016)
100Mhours of video are watched
every day on Facebook
(TechCrunch, 2016)
82%of Twitter users watch
video content on Twitter
(Twitter, 2015)
Online video consumption
11. Online video consumption
The Ultimate List of
Marketing Statistics for 2018
2/3
of consumers prefer video
under 60 seconds. (Animoto,
2015)
2/3
of YouTube users watch YouTube on a
second screen while watching TV at
home. (Google, 2016)
1BYouTube has over a billion users,
almost one-third of all people
on the internet. (YouTube, 2016)
8out of10In an average month 8 out of
10, 18 to 49 year old's watch
YouTube. (Google, 2016)
12. Are the way people make online purchase decisions the same for
everyone? KPMG researched this question and found the following
results:
• Online purchase frequency varies considerably depending on geographic
location. Consumers in Asia, North America and Western Europe are
most likely to shop online, while per capita online purchases in Eastern
Europe and Russia, Latin America, and the Middle East and Africa are
less frequent.
• Generation X consumers (born between 1966 and 1981) made more
online purchases in 2016 than any other age group, averaging nearly 19
transactions per online shopper per year.
• Baby Boomers shop online just as frequently as the Millennials.
• While men and women shopped at similar frequency, on average, men
spent more per transaction – men spent US$220 vs. US$151 for women
on their most recent purchase.
Online purchase behaviour
KPMG – Online Purchase
Behaviour 16 January 2017
14. Online purchase behaviour
KPMG – Online Purchase
Behaviour 16 January 2017
Greater options for shipping and delivery have made it easier and
more common to buy bulkier products online – including furniture,
appliances and even vehicles. Products such as books, music,
electronics, accessories and apparel however are the most popular
online categories.
Online shopping is gradually changing in terms of the types of
products that are being bought online. Generally, consumers’
purchases have increased for most product categories. This
increase signals a higher willingness to buy new product
categories online, even those more traditionally sold in shops.
15. Online purchase behaviour
The tendency to buy internationally is highest among Millennials.
This could mean potential growth for international online shopping
as consumers increasingly seek unique or specialised products
from other countries.
Cross-border shopping is on the rise globally, driving international
retail trade. It is also creating a need for renewed tax laws for
importing of goods, seen in Australia with the introduction of GST on
goods purchased overseas.
17. Online purchase behaviour – device preference
Despite the increase in mobile smart phones and
tablets, the majority of consumers still prefer
traditional desktop PCs or laptops when shopping
online. More than half (57 percent) of online
purchasers globally said they prefer to use
desktop PCs or laptops, while 17 percent said
they preferred to use a mobile device and 27
percent had no preference
While mobile may not be the most preferred
online sales channel, over two-thirds of the
consumers said they had used a smartphone for
product research while in a physical shop.
18. What consumers buy online
“Today’s consumer no longer goes shopping, but is shopping, all the time
and everywhere. And in a truly global online marketplace, competition is
no longer limited to local shops during regular business hours. Consumers
can easily buy from retailers and manufacturers located anywhere in the
world – or from those with no physical retail locations at all,”
Willy Kruh, Global Chair, Consumer Markets, KPMG International
KPMG – Online Purchase
Behaviour 16 January 2017
19. How technology has changed consumer trends
The retail industry is going through a transformation mainly
driven by the influence of digital technology on the shopping
experience.
Consumers are performing shopping-related tasks on their
mobile phones regularly such as research, buying and
comparing prices.
20. Consumers are using digital technology to
research, browse and purchase. As a result,
clever retailers are implementing new
strategies to attract and retain this omni-
channel shopper. Strategies include responsive
website design, free shipping offers, mobile
alerts and content marketing. Use of these
digital tools has gone from just a few, to
mainstream and essential.
How technology has changed consumer trends
21. How technology has changed consumer trends
Online reviews impact 67%
of respondents’
purchasing decisions
Customers use mobile technology
while in the store
Social media drives sales,
particularly for the millennial
consumer
The Ultimate List of
Marketing Statistics for
2018
22. How technology has changed consumer trends
A study by GlobalWebIndex
found that their respondent
base, which numbered
around 170,000 people,
spent 28% of their online
time on social networking
sites.
For companies who don’t take their online reviews seriously, they are
missing an opportunity. Consumers have almost instant access to a
company’s Facebook, Yelp page or Google reviews, and unless a bad review
is obviously spammy, it’s essentially impossible to have it removed.
In a study from Moz.com,
67% of respondents cited
online reviews as “fairly, very
or absolutely important” to
their online purchasing
decisions.
The Ultimate List of Marketing
Statistics for 2018
23. Conclusion
Consumer purchase behaviour is changing. How
consumers conduct research, how they
recommend brands, and how they finally decide to
make a purchase is going digital.
This is not a marketing choice anymore. Those
retailers not on board with this – will be the ones
left behind.
24. References
Digital in 2018 – by Hootsuite https://hootsuite.com/pages/digital-in-2018
(accessed 13 June 2018)
The Ultimate List of Marketing Statistics for 2018:
https://www.hubspot.com/marketing-statistics (accessed 13 June 2018)
KPMG – Online Purchase Behaviour 16 January 2017
https://home.kpmg.com/au/en/home/insights/2017/01/online-purchase-
behavior.html (accessed 13 June 2018)
6 Important Stats on How Consumer Behaviour Has Changed in the Digital
Age http://www.inboundmarketingagents.com/inbound-marketing-agents-
blog/6-important-stats-on-how-consumer-behavior-has-changed-in-the-
digital-age (accessed 13 June 2018)