The document discusses how to create an effective thought leadership blog. It begins by explaining how traditional corporate blogs often fail to achieve their full potential due to being hard to find, self-focused, anonymous, out of date, and not engaging. An effective thought leadership blog, on the other hand, puts thought leadership front and center, has an original point of view, encourages audience participation, balances quality and quantity of content, and connects members of the community. The document provides examples of thought leadership blogs and recommends giving an existing corporate blog a tune up by linking it prominently, focusing on customers, showing author names, frequent updates, social sharing, and email capture.
This presentation looks at why you need a strong Linked In profile, what that might look like, how you can improve your Linked In profile, and what results are possible if you do.
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
This presentation looks at why you need a strong Linked In profile, what that might look like, how you can improve your Linked In profile, and what results are possible if you do.
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
SEO FOR SMB: 6 ways small businesses can compete with the major playersJosh Gellock
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Project 33’s Comprehensive Guide to Optimize Your LinkedIn Profile for Accelerated B2B Lead Generation. You'll learn The 16 Steps to build the ultimate LinkedIn Personal Brand and establish yourself as a thought leader.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Adil Amarsi was the expert guest on ChrisandSusan.TV with his presentation on Copywriting 101: The Quick & Easy Way to Learn Persuasive marketing.
If you would like to enjoy the webshow and see Adil Live then go to
http://chrisandsusan.tv
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
SEO FOR SMB: 6 ways small businesses can compete with the major playersJosh Gellock
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Project 33’s Comprehensive Guide to Optimize Your LinkedIn Profile for Accelerated B2B Lead Generation. You'll learn The 16 Steps to build the ultimate LinkedIn Personal Brand and establish yourself as a thought leader.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Adil Amarsi was the expert guest on ChrisandSusan.TV with his presentation on Copywriting 101: The Quick & Easy Way to Learn Persuasive marketing.
If you would like to enjoy the webshow and see Adil Live then go to
http://chrisandsusan.tv
Digital Advertising, Social Marketing And Business CartoonsRalph Paglia
Digital Advertising, Social Marketing And Business Cartoons... If you work in the auto industry, please visit and join the Automotive Digital Marketing Professional Community at http://www.AutomotiveDigitalMarketing.com/
What Marketers Should Know About the NonconsciousMotiveMetrics
Psychological traits are up to 10x more predictive of buying behavior than interests or demographics.
This webinar presentation explained how to get around the nonconscious barriers that typically keep brands unaware of the true motivations behind why people buy. You will also learn how this can be done in significantly less time and at a fraction of the cost associated with traditional research methods.
Yes, content is king in professional and other knowledge-based marketing. But content only rules if it is shared in an engaging way. Delivering content is one thing; delivering persuasive, useful, brand-building content is another. During this presentation you will find principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.
Thesis presentation on the use and effectiveness of three psychological theories in marketing. This presentation provides psychological studies that have investigated the effectiveness of the theories in a marketing context and provides an insight into the marriage of two disciplines that are focused on human behavior and mental processes.
Presentation tailor made for the A4Uexpo about the consultancy services of OrangeValley and the learnings of Ton Wesseling as a web analytics practisioner in the last decade. Online conversion strategy with 50 insightful tips.
Improving the customer journey through cross-channel marketingFusePump
Rob Durkin, from e-commerce marketing technology company FusePump, discusses how retailers can control their product data and use it successfully and creatively across the various marketing channels and advertising applications, moving seamlessly from online to offline. He explained how merchants can use cross-channel marketing to ensure that their product representation remains consistent, visible and engaging to customers.
This PPT analyse blogging as a digital/ social-media marketing tool for corporates and brands. The presentation also mentions how corporates can enhance their business, brand awareness and engagement through corporate-blogging by presenting examples of brands like virgin altantic.
Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Marketing directors and other corporate marketers are intimately acquainted with the need for continuous new content to fuel their campaigns and maintain their relationship with their audience, and the centrality of a blog in supplying said content. As is so often the case, however, familiarity can breed contempt, and many people in your audience might simply be tired of the same old, same old when it comes to the content you're sending them.
But the rewards of a high-impact blog are undeniable: companies like Groove, HubSpot, and Net-Results have found that a high-quality blog can become the biggest single contributor to growing their earned audience and their sales leads.
Make no mistake, business blogging is not for the faint of heart. Knowledge of a product, service or even entire industry or profession is not, in and of itself, sufficient to effectively blog about it. Expertise does not necessarily a good storyteller make. And a successful business blogger is just that: A storyteller.
Similar to Beyond Blogging: How to Create a Vibrant Thought Leadership Community (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Today You Will Learn
• What blogging can do for your business
• Why most blogs fail to achieve their potential
• What thought leadership blogs do differently
• How to start building thought leadership
3. • Founding Marketer at Leadtail
• B2B Social Marketing Agency
• We also produce social media
insights reports for and about
B2B decision makers
Hi, I’m Karri.
Karri Carlson,
Founding Marketer
www.Leadtail.com
Twitter: @heykarri
4. Agenda
• What can blogging do for your business?
• Why your corporate blog (probably) sucks
• How thought leadership blogs are different
• Some examples of thought leadership content
• How to start building your thought leadership
20. PunchTab: Get More Engagement Blog
www.GetMoreEngagement.com
Topics covered are clear, relevant
to the target audience
Prominent calls-to-action to
connect via email and social
Content is engaging and being
shared via social media
21. PunchTab: Get More Engagement Blog
Interviews and Q&A sessions with other
thought leaders and influencers
Dynamic and engaged guest blogger
community adds variety and perspective
www.GetMoreEngagement.com
22. Analytics Academy by Segment.io
www.Segment.io/academy
Link to this special section is prominently
displayed in the site’s main navigation
Clear and compelling statements about why
prospects should care about this info
Call to action to connect via email
23. Analytics Academy by Segment.io
www.Segment.io/academy
Case studies are told from the customers’
point of view and focus on customer results
(not product features)
Brand name customers provide
“social proof” around thought
leadership ideas & practices
24. Urban Airship: Summer of Push
www.UrbanAirship.com/summer-of-push
All about context: mobile,
mobile, mobile.
Explicit focus on best
practices, customer stories
You guessed it – email opt-in!
25. Urban Airship: Summer of Push
www.UrbanAirship.com/summer-of-push
Variety of media types, not
just short form text
In keeping with the theme
and format, posts are short,
light, and to the point.
26. Not Just for Software Companies
More examples: http://www.marketingsavant.com/2012/11/5-top-features-of-thought-leadership-marketing-websites/
28. Move The Needle
Give your corporate blog a tune up:
Link to your blog from main site navigation
Focus posts on customers and prospects
Show the author’s name for each post
Update the blog at least once a week
Share your blog content via social media
Encourage visitors to opt-in via email & social
(Re)Start Your Thought Leadership Blog
29. Key Takeaways
1. Blogging for business is totally worth it!
2. Just having a blog isn’t enough
3. You have to share your unique perspective
4. Start building your community now
5. Have fun (others will want to join in!)
My name is Karri Carlson, and I’m a founding marketer at Leadtail.
We are a social marketing agency that works mostly with B2B companies to create and execute social marketing programs – everything from social customer care to social marketing to helping companies establish themselves as thought leaders in their industry.
We also produce social media insights reports for B2B marketers. These reports help marketers understand their prospects and influencers on the social web, and give them the insights they need to create successful marketing and thought leadership programs.
Prior to Leadtail, I spent several years working for venture backed startups in Silicon Valley, including online direct marketing innovators Quinstreet, pioneering social media platforms Friendster and Technorati, and established community giant AOL.
While business blogging has been widely accepted for years now, it’s still true that businesses that blog with a purpose attain outsized rewards for their efforts.
Let’s look at just a few basic boosts companies can get from blogging:
Companies that blog have many more pages listed in the Google search index: about 4 times as many as companies that don’t blog.
More pages means Google can develop a better understanding of your target keywords and the queries where your site content might be relevant.
Directly as a result of having more pages, companies that blog also enjoy 55% more website traffic. Blogging creates fresh content – which Google also favors.
To put a dollar value on it – what do you pay for a click? Chances are it’s somewhere between $2 – 20 depending on your industry and keywords….
So now imagine that for every 100 visitors to your site, you start generating 55 more through blogging. 55 “clicks” x $2 = $110 of “value” for every 100 visits to your site. Depending on how much traffic your site gets today, that can add up pretty quickly.
The next benefit is what every marketer needs: leads. How does blogging result in more leads?
More traffic = reaching more prospects
Blog topics/keywords mean you’re increasingly reaching people who are looking for what you have to offer
Creates opportunities for two way conversation via comments, tweets, shares, likes.
Ask for the opportunity to connect with the visitor for an ongoing conversation via a channel of their choosing (FB, TW, LI, email)
Lastly, consumers (prospects) overwhelmingly believe (around 78%) that companies that produce valuable branded content are interested in building good relationships. Imagine how that positive bias plays out over the course of your relationship with the customer. Blogging gets things off on the right foot by boosting the two drivers of online marketing success: search, and social.
So given all those stats - why are your results falling short?
Well, if you’re like lots of companies we talk to… [next slide]
… your blog is not that easy to find. And I mean that in two ways:
1. When a prospect visits your website: If your blog isn’t easy to find, then it’s obviously not a key value you provide to prospects and customers.
If it’s not that important to your company, then it’s probably not that valuable to your target audience.
2. When a prospect does a search: If your blog doesn’t rank highly for your critical keywords, your prospects may NEVER get the chance to see what you have to offer.
We’re not saying that no one cares about how great your user conference is going to be, or your latest customer wins, or even those new exec hires, it’s just that those topics are probably not keeping your prospects up at night.
Why don’t your posts list anyone as the author? This implies either: your company is filled to the brim with so many domain experts that you don’t want to give anyone special attention, or that nobody at your company wants to take credit for the post. Guess which one your buyers are more likely to think?
One way to gauge how a company is doing is to see how frequently their blog is updated. Has it been awhile? Hard to be a thought-leader if you don’t appear to have any thoughts to share!
Even if your company’s website doesn’t generate a ton of traffic, you should still get a few people (besides employees) tweeting out your posts and sharing them on LinkedIn, Google+, and Facebook. Not happening? Maybe your blog isn’t adding value – sorry!
At the minimum, have a blog link in your main navigation.
Feature blog posts throughout your site.
If thought leadership is a competitive differentiator, make your site MOSTLY about your content (Marketo, Eloqua, Hubspot).
What original perspective do you have based on your industry? Your customers? Your data? The expertise that results from these unique factors about your business are impossible to copy and lend themselves to insights that may not be available to others.
That being said, don’t get lost in your own story… Keep your posts focused on the pains, opportunities, and aspirations of everyone involved in the buying Ask yourself, “Why should my buyer or user care?”
The Price is Right is an iconic game show. Bob Barker is an iconic host. But how much of the experience of the Price is Right comes from Bob?
Sure he has his catch phrases and his skinny microphone, but the real star of the show is the audience. They come in groups. They go bananas when the camera is panning over the crowd. They yell out advice to the contestants. They aren’t just watching the show; they’re a critical part of it. Sitting quietly on the sidelines is not allowed.
That’s what we aspire to with a thought leadership blog. We want to create a place where everyone is part of the action. Yes, people can have different “roles” – the host, the announcer, the one-dollar-bidder… but we’re all in it together.
You can’t get around the fact that how often you post is important to generating visibility and audience for your company blog. Just make sure you don’t sacrifice quality for volume, as that’s what keeps your audience coming back plus gives them reasons to share.
An editorial calendar will help you organize your content and maintain this balance. Usually we recommend to clients that two to three posts a week is good place to start.
Reach out to your community of employees, customers, prospects, and partners to recruit others with a relevant point of view that are interested in contributing. The result will be a bunch of helpful, interesting, and unbiased blog posts. Finding quality contributors will also help you generate more quality blog posts.
Look for opportunities to make connections within the community (and then step back and let that connection flourish).
Alright. So now we understand what’s holding back our corporate blog, and we’ve got a pretty good idea of the important factors in approaching a thought leadership blog… but we’ve been talking at a pretty high level… let’s dig in and see some examples of companies that are doing thought leadership blogs out in the real world…
PunchTab is a leading provider of next generation multi-channel social loyalty and engagement marketing programs They help brands get more customers, keep more customers, and get those customers to take actions on behalf of the brand using sweepstakes, giveaways, and rewards. (full disclosure: they also happen to be a Leadtail client).
When PunchTab’s marketing team wanted to open up a dialog with marketers at top brands and digital agencies, we all knew we wanted to come at things differently… just putting whitepapers and case studies up on the website wasn’t going to cut it.
We talked a lot about how as marketers, we all struggle with having to spend time understanding the trends, tools, and techniques of modern marketing – that we’re starved for time to do what we do best: engage with our customers. We don’t have time to sit thru a webinar; we just want the deck. We don’t want to read the whole blog post; just tweet the takeaways. Thus, Get More Engagement was born – a way for us to involve the entire digital marketing community in sharing perspectives and tips around the areas that are key to PunchTab’s target customers: marketers concerned with loyalty programs, social marketing, the evolving multi-channel marketing landscape, and gamification. So against that backdrop, let’s look at how we’re doing through the thought leadership lens.
You’ll see we’ve also focused on the community aspect of digital marketing. Get More Engagement has a group of wonderful guest contributors, all of whom are marketing experts in their own right. On top of that, one of our recurring tactics is to interview influencers from the community as you can see here.
Segment IO has created a JavaScript library that allows website owners to put one set of tracking tags on their site and then use that to send tracking data to any number of popular marketing tools – things like email marketing automation, e commerce analytics, even customer support and CRM.
Their target customers are people who do business on the web, and beieve that being data driven critical to their success. They’re probably also people who feel a bit overwhelmed or annoyed by the fact that to get the data they need, each analytics tool wants you to drop a specific piece of code onto the website – which, as any marketer can tell you, isn’t always as easy as it sounds!
So in order to succeed, Segment IO needs marketers to think about analytics differently. What better way to school us (and make it sound fun!) than enrolling us in an ‘Academy’.
Again – good call to action right away to sign up via email. Keep in mind it is HARD to build an audience. They have to choose between reading your stuff, and everything else on the internet. And in their office. And in their life. Anything you can do to stay top of mind and help make visiting your site a habit is critically important to growing your community.
If you’ve got brand name customers, talk about them! Part of being a thought leader is being recognized as such – and associations with things people already know and respect (brands, people, schools, etc.) help build your credibility.
Ever have a conversation with a customer or colleague and think “Gosh that woulda made a great blog post!”
Most conference calling systems (even the free ones!) have a recording feature. Ask the other party if it would be ok to have a quick recorded call to recap the discussion. You can then get the conversation transcribed for a blog post or post the audio as a podcast.
Blogging for business is totally worth it! It will boost your SEO, drive more traffic, and ultimately help you generate more and better quality leads.
Do the tune up
Get your ducks in a row to start transitioning to thought leadership: that starts with understanding your audience, and the topics that resonate with them. (We can help)