The document discusses what a digital strategy is and provides guidance on developing one. It defines a digital strategy as a plan to accomplish business objectives using digital tools. It then outlines a 4 step process to create a digital strategy:
1) Define your audience and build buyer personas.
2) Identify goals and metrics and the digital marketing tools you will use.
3) Evaluate your existing owned, earned, and paid media and identify gaps.
4) Bring all the findings together into a digital strategy document and marketing calendar.
Following this process will help companies focus their efforts, measure outcomes, and see faster growth than those without a clear digital marketing plan.
This document provides guidance on developing an effective content strategy for a business blog. It emphasizes the importance of conducting research like analytics audits, search and social listening to understand target audiences and their needs. Key aspects of an effective content strategy discussed include creating a content calendar, focusing on long-tail keywords, telling stories with content, and distributing content at the right time, place and to the right people. The overall message is that a well-planned content strategy can help drive traffic, increase sales, build brand and grow a business.
Sean Levisman from Brandtology presented on their global online business intelligence services. Brandtology provides digital conversation management and brand monitoring and sentiment analysis to track marketing initiatives, identify effective marketing channels, monitor online buzz about topics and influencers, and diagnose and manage brand reputation. These services help clients gain business insights, maximize ROI, make sense of existing initiatives, discover new opportunities, and develop competitive intelligence benchmarks.
Strengthening Your Online Presence [Non-Profit Edition]5Four Digital
The document outlines 5 ways to strengthen marketing and secure $10,000 in free ads. It discusses developing clear marketing goals, strengthening brand advocates by making teams accessible and sharing authentic content, developing an effective email marketing strategy using segmentation and newsletters, leveraging untapped potential of Facebook groups, and obtaining up to $10,000 per month in free Google ads through Google Grants if eligibility requirements are met. The presentation provides actionable tips in each area and encourages questions.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital marketing – understanding where and how to promote your Association a...Associations Network
This document contains a presentation about digital marketing strategies for associations. It discusses understanding the digital landscape and key channels like SEO, social media, paid advertising, email marketing and more. It emphasizes creating a digital strategy that decides which channels to use and how to work across multiple channels. Key tactics covered include setting up analytics on your website, focusing on SEO, using paid advertising carefully, developing an email marketing plan, and ensuring your website is mobile friendly and has calls to action. Measurement of efforts is stressed as important for understanding what is and isn't working.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Grow Your Business with Social Media MarketingKiKi L'Italien
This document discusses how to grow a business using social media marketing. It identifies key trends in social media in 2016 including the importance of video and live video. It also outlines how to assess an organization's online presence, create social media goals and a game plan using techniques like the POST methodology and lean startup methodology. The document emphasizes that social media marketing requires an integrated approach including search engine optimization, content strategy and social media optimization.
This document provides guidance on developing an effective content strategy for a business blog. It emphasizes the importance of conducting research like analytics audits, search and social listening to understand target audiences and their needs. Key aspects of an effective content strategy discussed include creating a content calendar, focusing on long-tail keywords, telling stories with content, and distributing content at the right time, place and to the right people. The overall message is that a well-planned content strategy can help drive traffic, increase sales, build brand and grow a business.
Sean Levisman from Brandtology presented on their global online business intelligence services. Brandtology provides digital conversation management and brand monitoring and sentiment analysis to track marketing initiatives, identify effective marketing channels, monitor online buzz about topics and influencers, and diagnose and manage brand reputation. These services help clients gain business insights, maximize ROI, make sense of existing initiatives, discover new opportunities, and develop competitive intelligence benchmarks.
Strengthening Your Online Presence [Non-Profit Edition]5Four Digital
The document outlines 5 ways to strengthen marketing and secure $10,000 in free ads. It discusses developing clear marketing goals, strengthening brand advocates by making teams accessible and sharing authentic content, developing an effective email marketing strategy using segmentation and newsletters, leveraging untapped potential of Facebook groups, and obtaining up to $10,000 per month in free Google ads through Google Grants if eligibility requirements are met. The presentation provides actionable tips in each area and encourages questions.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital marketing – understanding where and how to promote your Association a...Associations Network
This document contains a presentation about digital marketing strategies for associations. It discusses understanding the digital landscape and key channels like SEO, social media, paid advertising, email marketing and more. It emphasizes creating a digital strategy that decides which channels to use and how to work across multiple channels. Key tactics covered include setting up analytics on your website, focusing on SEO, using paid advertising carefully, developing an email marketing plan, and ensuring your website is mobile friendly and has calls to action. Measurement of efforts is stressed as important for understanding what is and isn't working.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Grow Your Business with Social Media MarketingKiKi L'Italien
This document discusses how to grow a business using social media marketing. It identifies key trends in social media in 2016 including the importance of video and live video. It also outlines how to assess an organization's online presence, create social media goals and a game plan using techniques like the POST methodology and lean startup methodology. The document emphasizes that social media marketing requires an integrated approach including search engine optimization, content strategy and social media optimization.
This document provides an overview of digital marketing strategies for small businesses, including personal branding, content marketing, search engine optimization (SEO), social media marketing, and email marketing. Some key points covered are focusing content marketing on creating valuable and relevant content for a clearly defined audience, using keywords and backlinks to improve SEO ranking, identifying goals and audiences for social media marketing, and growing an email list to send automated email sequences.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
Preparing Your Business For Massive Growth In 2017Pearl Omotoyinbo
In this presentation, we share:
- The Secret To Creating SMART goals you can actually track and achieve.
- The 5 Commandments of Marketing
- 5 Inside Tips For Business Success in 2017
Jim Moran Institute Digital Marketing & Social Media 2021 Alex F. Oliveira
Key Takeaways
Create a Compelling Story
Be Clear On Your Objectives
Understand Your Customers
Decide Where To Promote
Create an Irresistible Offer
Learn What Tools To Use
Optimize Website/LP
Create Useful Content
Decide Your Budget/Time/Team
Measure Your Results
If Q2 proved to be difficult in terms of hitting lead generation goals, you are not alone. If you feel you have tried everything and still came up short, we may have the silver bullet that you’ve been looking for to ensure a strong Q3.
SEO is often a misunderstood art that leaves many marketers wondering how it works and what proactive steps they need to take to optimize for Google organic search. Even the best marketers sometimes need help!
Over the years of optimizing hundreds of B2B websites we have found a formula for Google ranking success. We will walk through a clear, sensible SEO approach that will lead to repeatable results. Google will finally be loving your website more than your competitors.
Join our live Web Clinic to set yourself up for SEO success.
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
The 20 questions your Marketing Director or Agency don't want you to askDarren Stevens
The document discusses 20 questions that marketing directors or agencies may not want clients to ask about marketing strategies and effectiveness. It covers questions about marketing plans, lead generation, customer profiling, digital marketing tactics, website optimization, social media use, PR strategies, budgets, and obtaining external reviews of marketing performance. The overall message is that regularly evaluating and questioning marketing approaches is important for ensuring objectives are being met cost-effectively.
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
This document outlines the key elements of a successful marketing plan in 15 sections:
1. Executive summary highlighting target customers, value proposition, distribution, promotions, conversions, and financial projections.
2. Target market analysis focusing on customer needs and generating 80% of revenue from 20% of customers.
3. Unique selling proposition that separates your offering and makes it indispensable.
4. Pricing and positioning strategy reflecting your brand and competitiveness.
5. Distribution methods both direct and indirect.
6. Promotional strategies tailored to your target market.
7. Online marketing including SEO, paid ads, social media, and keywords.
8. Conversion strategy to increase sales from prospects.
9
The document discusses how customers, now referred to as "Buyer 2.0", have changed in their purchasing behaviors and expectations. It notes that Buyer 2.0 conducts extensive independent research online and through peers before ever engaging with a sales representative. Additionally, over 40% of the purchase decision is made before a sales rep is involved. The document provides tips for sales and marketing to adapt to this new buying process, including becoming social marketers that provide helpful content to Buyer 2.0 throughout their research process, positioning offerings to solve key business problems and trends, and focusing on expertise over just technology.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
Marketing strategy 2018 is an overview of the coaching and consultancy solutions on offer from www.fraserhay.co.uk to plan, document and execute your marketing strategy for 2018.
marketing strategy 2018
marketing plan 2018
social media marketing plan 2018
social media marketing plan template 2018
social media marketing consultant
social media marketing coach
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social media marketing strategy
Uber Diagnostics is a healthcare diagnostics company that aims to reduce diagnosis costs through product innovation and workflow enhancements. The document outlines Uber's communications strategy to build awareness of its services and position itself as a thought leader. The strategy includes engaging stakeholders like users, patients, providers, media and investors through targeted messaging. Channels like articles, videos and press releases will be used to inform each audience about Uber's offerings and goals. Progress will be measured by increases in social media mentions, website traffic and share of voice. Oni360 proposes handling Uber's public relations for a monthly retainer of Rs.250,000 to execute the outlined activities and measurements.
Social media professional with an experience of 4.7 years, whose experience lies in social media monitoring, measurement, event analysis and lead generation through social media and PPC.
Digital Media Team Structure and Hierarchy Mujeeb Riaz
A digital marketing department typically includes roles like SEO specialists, social media managers, graphic designers, and content writers. It is led by a digital marketing head or manager. The social media manager oversees the social media strategies and ensures smooth operations across social media platforms both internally and externally. They make decisions around which platforms to use, what type of content to create and promote, and how frequently to post. A typical project involves the marketing person obtaining the project, passing it to digital marketing leadership, developing strategies and content with the team, designing graphics, optimizing social media, and presenting the final project to the client.
The document provides guidance on developing a social media strategy, including defining goals and objectives, conducting an audit of the current social media presence, tying goals to key performance indicators and return on investment metrics, and getting buy-in from senior leadership. It also presents a case study of how DuPont used social media strategy and consulting to support marketing initiatives and industry research across its 90+ business units.
The document discusses the importance of listening to customers and the "groundswell" to understand what they are thinking and improve products and services. It provides strategies for listening such as brand monitoring and private online communities. The document also outlines developing a content strategy to effectively communicate with customers, including determining what content to focus on, what types of content to create, and how to measure the results.
This document provides an analysis of Alicia Keys' music video for her song "If I Ain't Got You". It includes background on Keys and details about the song and video. The analysis discusses how the visuals serve to reach a young demographic while contradicting the song's emphasis on superficiality. It also notes how the video glamorizes Keys' musical talent while projecting her as unaffected by fame and promoting empowerment over objectification.
This document summarizes the author's hobbies and interests which include playing guitar and futsal, cooking, sleeping, and listening to music. They enjoy foods like burgers, maggi, and bakso. Places they want to visit are the Ka'abah in Mecca, Disneyland in Japan, and football stadiums in Manchester and Korea. Favorite songs listed are by Linkin Park, Pierce the Veil, and Malaysian artists. The author's dreams include owning a 125Z motorcycle and Satria Neo car.
"Sounds Minds in Sound Bodies:" Transnational Philanthropy and Patriotic Masc...Stacy Fahrenthold
Presentation for Paper Delivered at the Middle East Studies Annual Meeting 2013, in New Orleans, LA
Abstract:
"This paper locates Brazil as a major site of Syrian patriotic culture by examining philanthropic and activist networks between the city of Homs and a Syrian club in Sao Paulo, the Nadi Homsi. Established in 1920, Nadi Homsi was a Syrian young men's club linked first to Emir Faysal's Arab Nationalist government, and later to the Syrian National Bloc. During the 1920s, members presided over a distinctly anti-colonial political culture that analogized between the fortitude of Syrian masculinity and the will to sovereignty and independence for Syria. The Nadi prescribed a rigorous program for young men comprising charity, self-improvement, intensive ideological training, and corporeal discipline through sports. Merging Brazilian machismo with Syrian territorial nationalism, the club sponsored new schools, orphanages, and newspapers in Homs, altering Syrian social infrastructure. By the late twenties the Nadi promoted return migration of young Syrian men, with the aim of spreading a politics of patriotism grown in the diaspora. By “making Syrian men” in Brazil, the Nadi Homsi hoped to ultimately usher in a new political renaissance at home. In the process, the club inscribed new political meanings on young men's bodies and minds, making boys objects for nationalist political reform."
This document provides an overview of digital marketing strategies for small businesses, including personal branding, content marketing, search engine optimization (SEO), social media marketing, and email marketing. Some key points covered are focusing content marketing on creating valuable and relevant content for a clearly defined audience, using keywords and backlinks to improve SEO ranking, identifying goals and audiences for social media marketing, and growing an email list to send automated email sequences.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
Preparing Your Business For Massive Growth In 2017Pearl Omotoyinbo
In this presentation, we share:
- The Secret To Creating SMART goals you can actually track and achieve.
- The 5 Commandments of Marketing
- 5 Inside Tips For Business Success in 2017
Jim Moran Institute Digital Marketing & Social Media 2021 Alex F. Oliveira
Key Takeaways
Create a Compelling Story
Be Clear On Your Objectives
Understand Your Customers
Decide Where To Promote
Create an Irresistible Offer
Learn What Tools To Use
Optimize Website/LP
Create Useful Content
Decide Your Budget/Time/Team
Measure Your Results
If Q2 proved to be difficult in terms of hitting lead generation goals, you are not alone. If you feel you have tried everything and still came up short, we may have the silver bullet that you’ve been looking for to ensure a strong Q3.
SEO is often a misunderstood art that leaves many marketers wondering how it works and what proactive steps they need to take to optimize for Google organic search. Even the best marketers sometimes need help!
Over the years of optimizing hundreds of B2B websites we have found a formula for Google ranking success. We will walk through a clear, sensible SEO approach that will lead to repeatable results. Google will finally be loving your website more than your competitors.
Join our live Web Clinic to set yourself up for SEO success.
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
The 20 questions your Marketing Director or Agency don't want you to askDarren Stevens
The document discusses 20 questions that marketing directors or agencies may not want clients to ask about marketing strategies and effectiveness. It covers questions about marketing plans, lead generation, customer profiling, digital marketing tactics, website optimization, social media use, PR strategies, budgets, and obtaining external reviews of marketing performance. The overall message is that regularly evaluating and questioning marketing approaches is important for ensuring objectives are being met cost-effectively.
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
This document outlines the key elements of a successful marketing plan in 15 sections:
1. Executive summary highlighting target customers, value proposition, distribution, promotions, conversions, and financial projections.
2. Target market analysis focusing on customer needs and generating 80% of revenue from 20% of customers.
3. Unique selling proposition that separates your offering and makes it indispensable.
4. Pricing and positioning strategy reflecting your brand and competitiveness.
5. Distribution methods both direct and indirect.
6. Promotional strategies tailored to your target market.
7. Online marketing including SEO, paid ads, social media, and keywords.
8. Conversion strategy to increase sales from prospects.
9
The document discusses how customers, now referred to as "Buyer 2.0", have changed in their purchasing behaviors and expectations. It notes that Buyer 2.0 conducts extensive independent research online and through peers before ever engaging with a sales representative. Additionally, over 40% of the purchase decision is made before a sales rep is involved. The document provides tips for sales and marketing to adapt to this new buying process, including becoming social marketers that provide helpful content to Buyer 2.0 throughout their research process, positioning offerings to solve key business problems and trends, and focusing on expertise over just technology.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
Marketing strategy 2018 is an overview of the coaching and consultancy solutions on offer from www.fraserhay.co.uk to plan, document and execute your marketing strategy for 2018.
marketing strategy 2018
marketing plan 2018
social media marketing plan 2018
social media marketing plan template 2018
social media marketing consultant
social media marketing coach
social media strategy
social media marketing strategy
Uber Diagnostics is a healthcare diagnostics company that aims to reduce diagnosis costs through product innovation and workflow enhancements. The document outlines Uber's communications strategy to build awareness of its services and position itself as a thought leader. The strategy includes engaging stakeholders like users, patients, providers, media and investors through targeted messaging. Channels like articles, videos and press releases will be used to inform each audience about Uber's offerings and goals. Progress will be measured by increases in social media mentions, website traffic and share of voice. Oni360 proposes handling Uber's public relations for a monthly retainer of Rs.250,000 to execute the outlined activities and measurements.
Social media professional with an experience of 4.7 years, whose experience lies in social media monitoring, measurement, event analysis and lead generation through social media and PPC.
Digital Media Team Structure and Hierarchy Mujeeb Riaz
A digital marketing department typically includes roles like SEO specialists, social media managers, graphic designers, and content writers. It is led by a digital marketing head or manager. The social media manager oversees the social media strategies and ensures smooth operations across social media platforms both internally and externally. They make decisions around which platforms to use, what type of content to create and promote, and how frequently to post. A typical project involves the marketing person obtaining the project, passing it to digital marketing leadership, developing strategies and content with the team, designing graphics, optimizing social media, and presenting the final project to the client.
The document provides guidance on developing a social media strategy, including defining goals and objectives, conducting an audit of the current social media presence, tying goals to key performance indicators and return on investment metrics, and getting buy-in from senior leadership. It also presents a case study of how DuPont used social media strategy and consulting to support marketing initiatives and industry research across its 90+ business units.
The document discusses the importance of listening to customers and the "groundswell" to understand what they are thinking and improve products and services. It provides strategies for listening such as brand monitoring and private online communities. The document also outlines developing a content strategy to effectively communicate with customers, including determining what content to focus on, what types of content to create, and how to measure the results.
This document provides an analysis of Alicia Keys' music video for her song "If I Ain't Got You". It includes background on Keys and details about the song and video. The analysis discusses how the visuals serve to reach a young demographic while contradicting the song's emphasis on superficiality. It also notes how the video glamorizes Keys' musical talent while projecting her as unaffected by fame and promoting empowerment over objectification.
This document summarizes the author's hobbies and interests which include playing guitar and futsal, cooking, sleeping, and listening to music. They enjoy foods like burgers, maggi, and bakso. Places they want to visit are the Ka'abah in Mecca, Disneyland in Japan, and football stadiums in Manchester and Korea. Favorite songs listed are by Linkin Park, Pierce the Veil, and Malaysian artists. The author's dreams include owning a 125Z motorcycle and Satria Neo car.
"Sounds Minds in Sound Bodies:" Transnational Philanthropy and Patriotic Masc...Stacy Fahrenthold
Presentation for Paper Delivered at the Middle East Studies Annual Meeting 2013, in New Orleans, LA
Abstract:
"This paper locates Brazil as a major site of Syrian patriotic culture by examining philanthropic and activist networks between the city of Homs and a Syrian club in Sao Paulo, the Nadi Homsi. Established in 1920, Nadi Homsi was a Syrian young men's club linked first to Emir Faysal's Arab Nationalist government, and later to the Syrian National Bloc. During the 1920s, members presided over a distinctly anti-colonial political culture that analogized between the fortitude of Syrian masculinity and the will to sovereignty and independence for Syria. The Nadi prescribed a rigorous program for young men comprising charity, self-improvement, intensive ideological training, and corporeal discipline through sports. Merging Brazilian machismo with Syrian territorial nationalism, the club sponsored new schools, orphanages, and newspapers in Homs, altering Syrian social infrastructure. By the late twenties the Nadi promoted return migration of young Syrian men, with the aim of spreading a politics of patriotism grown in the diaspora. By “making Syrian men” in Brazil, the Nadi Homsi hoped to ultimately usher in a new political renaissance at home. In the process, the club inscribed new political meanings on young men's bodies and minds, making boys objects for nationalist political reform."
E4 channel logo designs powerpoint presentation By Alex, Dan and HarryAlexMason101
This document discusses logo design ideas for the E4 television channel. It presents multiple logo concepts with variations in color, shape, and design elements. The concepts are described as keeping the number 4 simple but adding holes or dots inside the number and letter E. Some logos tilt or overlap the 4 and E. Color variations like purple, red, blue, yellow, green and light colors are explored to make the logos stand out. The document concludes by selecting a final logo design that sticks to E4's purple theme and uses white circles inside the E letter to catch the eye.
A makerspace is a community space where students can create, problem solve, and develop skills alongside staff, parents, and mentors. Having a makerspace in the school library supports student success and transforms the library into a collaborative 21st century learning environment. A makerspace can be started simply with supplies for crafts or tools and begin with teacher-led activities or free exploration. Challenges include acquiring supplies, funding, student and teacher frustration with troubleshooting, and allocating time and resources.
Islam dilahirkan di Jazirah Arab dengan prinsip kekabilahan dan fanatisme. Islam kemudian melawan fanatisme dan mengajarkan persaudaraan manusia berdasarkan tauhid dan ketakwaan kepada Allah. Islam mengajak membangun negara dan masyarakat yang adil serta melakukan da'wah universal untuk kebaikan seluruh umat manusia.
Як це працює:
1. Ми беремо інформацію про ваші товари і просуваємо їх в інтернеті.
2. Знаходимо вам клієнта, який готовий платити.
3. Після оплати ви відвантажуєте товар і отримуєте гроші.
4. Здійснюєте оплату тільки за реальні замовлення у вигляді фіксованої суми або комісії.
01 Welcome to Sweet Fairtrade Sugar Mauritius v2Veekash Calleea
This document provides a summary of the process of certifying sugar from five Mauritian cooperatives as Fairtrade. It describes the multi-year process involving the cooperatives, certification body FLO-CERT, and supporters like Craft Aid, Fair Trade Original, and Traidcraft. Key events include initial challenges getting cooperatives involved; overcoming issues like use of a banned pesticide; submitting documentation to FLO-CERT and finally achieving certification for the five cooperatives in October 2009. The certification process faced many obstacles but was achieved through the perseverance of those involved.
The emergence of the internet and the explosion in mobile usage has profoundly changed how customers interact with brands. Instead of distinct channels, we now need to think of seamless multichannel experiences. Using real life examples from global companies such as Goodyear, Vodafone and Waitrose (UK supermarket), Morgan highlights tools and techniques companies can use to understand and satisfy this new, hyper-connected customer.
The combination of the documentary and ancillary texts is effective. They have a clear and coherent package as the same title, voiceover, and snippets are used across the documentary, radio advert, and newspaper advert. This allows the audience to easily recognize the connection. The tone reflected throughout is one of fear, with scary sounds and music, relating to the documentary's topic of fear. Placement of the radio and newspaper ads will help reach a large audience and promote the documentary.
This document provides information about an upcoming seminar on doing business in North African countries such as Morocco, Algeria and Tunisia. It discusses the seminar details including date, time, and location. It also provides biographical information about the presenter, Dr. Said Cherkaoui, who has extensive experience in international trade and business development in these regions. The document then provides an overview of key economic and business information about Morocco, Algeria, and the trade relationships between these countries and the United States and European Union.
Конференция по игровым подходам для бизнеса "Work,Play & Create 2013"Olga Iachmeneva
www.bizgameconf.ru
Игровые подходы- это то куда сейчас обращены взгляды маркетологов, HR-директоров, бизнес-тренеров и многих других.
WORK,PLAY&CREATE - это Первая Международная Конференция по игровым подходам для бизнеса, которая объединяет различные игровые форматы
Кто будет?
Первая Международная Конференция по Игровым подходам в Бизнесе соберет участников из Казахстана, Украины, Беларусии, Германии, Австралии.
Основная цель игровой конференции: объединить различные игровые форматы, в одном месте увидеть и познакомиться с ведущими разработчиками деловых игр, геймификаций и других игровых форматов. Осуществить тест-драйв разработчиков игр.
Основные направления конференции:
• «Деловые Игры»
• «Геймификация в обучении и маркетинге»
• «Бизнес-кветы и путешествия»
• «Альтернативные форматы»
• «Фундамент»
• Игры тест-драйв
Целевая аудитория: генеральные и управляющие директора, директора по обслуживанию клиентов, директора по развитию, руководители клиентских отделов, директора по продажам, директора по маркетингу, HR-директора, бизнес-тренеры, консультанты.
Выставочная экспозиция представит возможность ознакомиться с различными играми, игровыми материлами, специальным оборудованием для тренингов, позволюящим внедрить игровые подходы.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This document provides guidance on building a strong web and social media presence for businesses in Ghana. It discusses choosing the right online platforms and defining goals and key performance indicators. Content and promotion strategies are also covered, including search engine optimization, social media, paid advertising, and automation tools. The importance of branding, defining a content strategy, and tracking metrics to measure returns on investment are emphasized. The overall message is that a consistent, well-planned digital marketing approach can help drive brand awareness, traffic, leads and engagement for companies.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Campbelltown City Council Capability Program - Digital Strategy WorkshopMarketing Success
The document summarizes a digital marketing strategy workshop that is designed to help businesses understand the importance of digital marketing. It covers establishing goals, researching the target audience, choosing appropriate digital channels like websites, blogs, SEO, social media, email marketing, and developing an action plan. The workshop also discusses how to measure results and refine the strategy. Attendees will learn how a digital presence can help achieve business goals in a cost effective way and increase their competitiveness.
This document provides an overview of social media marketing strategies and best practices. It discusses how to think strategically about social media by developing clear brand and messaging strategies. It emphasizes creating engaging content, interacting with audiences, and measuring results. The key goals of social media marketing are to increase brand awareness, influence, web visits, customer engagement, and residual sales. Tools like Radian6, Hootsuite, and Facebook analytics can help track metrics like traffic, interactions, sales, and leads to optimize social media performance.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
How to Craft a Campaign-Driven Marketing Strategy for Your FirmGood2bSocial
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Boost Your Instagram Views Instantly Proven Free Strategies.
Importance of a digital strategy
1.
2.
3.
4. What is a Digital
Strategy?
A Digital Strategy is…..
a plan to accomplish something with the benefit of
digital tools.
5. What is a Digital
Strategy?
A Digital Strategy is a PLAN to accomplish something
with the benefit of digital tools.
A plan requires a Who, What,
When, Where & How
6. What is a Digital
Strategy?
A Digital Strategy is a plan to ACCOMPLISH
SOMETHING with the benefit of digital tools.
An object has to Measurable & Actionable
7. What is a Digital
Strategy?
A Digital Strategy is the who, what, when, and where of
LISTENING and RESPONDING to consumers, BRIDGING
brand experiences, ITERATING offerings and COLLECTING
and ACTIVATING consumer relationships in order to
accomplish an actionable and measurable objective.
9. WHY?
REASON #1: Companies with a clear marketing plan,
that regularly measure their efforts, see 60% faster
growth than those without a marketing plan.
12. WHY?
REASON #4: Without a digital strategy you have no
direction – and you run the risk of spending your
budget without the means of showing any return on
your investment.
13. HOW?
1) Define Your Audience
2) Set Goals
3) Audit Previous Efforts
4) Plan For Success
14. Step #1: Build Your Buyer
Personas
• Do You Know Who You’re Marketing To?
• Do You Know What Makes Them Tick?
• Do You Know Where They Hang Out?
• Do You Know When They Are There? TOOL KIT:
Buyer Persona
Map
15. Step #1: Build Your Buyer
Personas
• Job Titles & Industries
• Who do you talk to?
• Who are the decision makers?
Identify Your Audience
16. Step #1: Build Your Buyer
Personas
• Age
• Gender
• Location
• Education
• Family
Detail Your Audience
17. Step #1: Build Your Buyer
Personas
• What are they faced with daily?
• What common problems do they face?
• What goal are they trying to accomplish?
• What does success look like for them?
Identify Challenges & Goals
18. Step #1: Build Your Buyer
Personas
• What pain relievers do you offer?
• What services / products do you offer that will
help them achieve their goals?
• How does your value proposition match up with
what they are seeking?
How Can You Help?
20. Step #2: Identify Your Goals &
Digital Marketing Tools
• What Do You Want To Accomplish?
o Product/Service Sales Increase?
o Launch Into New Vertical?
o Be Specific. Be Reasonable.
TOOL KIT:
Master List of
Strategic
Questions
21. Step #2: Identify Your Goals &
Digital Marketing Tools
• How Are You Going To Measure It?
o KPI units of measurement
o Digital Tools: Google Analytics, CRM, e-Mail
22. Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
Owned Media: website, social media profiles, blog
content, imagery, etc.
Earned Media: press mentions, positive reviews, and by
other people sharing your content on social media, etc.
Paid Media: ppc, social advertising, etc.
23. Audit & Plan Your Owned Media
• Audit your existing content
• Identify gaps in your existing content
• Create a content creation plan
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
24. Make a list of your existing owned content and rank
each item according to what has previously
performed best in relation to your current goals.
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
Owned Media: Audit Your Existing
Content
25. Do you have content that speaks to the pain points
and challenges identified in your audience research
and buyer personas?
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
Owned Media: Identify Gaps in Your
Content
26. Owned Media: Create a Content Creation
Plan
• Title
• Format
• Goal
• Promotional channels
• Why you’re creating it
• Priority level
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
TOOL KIT:
Content
Calendar
27. • Review Sites (Google, Facebook, etc.)
• Online Mentions of Your Brand
• Press Releases
Audit & Plan Your
Earned Media
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
28. • Google AdWords
• Facebook, Twitter, LinkedIn
• Other Media Buys
Audit & Plan Your Paid Media
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
29. Owned Media + Earned Media +
Paid Media = Success
Step #3: Evaluate Your Existing Digital
Marketing Channels & Assets
30. Step #4: Bring It All Together
• Buyer Persona + Digital Marketing Goals + Audit
Findings = Your Road Map to Success.
TOOL KIT:
Marketing
Calendar
31. Step #4: Bring It All Together
Create Your Digital Strategy Document
33. DOWNLOAD FREE TOOL KIT:
• Persona Matrix
• Mega Strategy Questions
• Digital Marketing Calendar
• Content Calendar http://bit.ly/
2h9Ojrk
Editor's Notes
Good afternoon. For those who don’t know me, my name is Sarah Kloth. I am the director of digital strategy here at top floor. I work directly with our marketing team here to outline our strategies and tactics to ensure what the team is working towards aligns with our clients goals. I have been in the digital marketing space for about 10 years now and creating large scale strategic marketing plans is what excites me most. So with that lets get started.
In today’s ever changing digital landscape, success in business can often depend on what you do or don’t do in terms of marketing.
From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. To be effective, you’ll need a strategy.
So lets first define what a digital strategy is.
A Digital strategy can be defined as - A plan to accomplish something with the benefits of digital tools. But what does this really mean? Lets further define this.
When we define a digital strategy, we reference a PLAN. A plan requires a Who, What, When, Where & How. So when we look at making our strategy, we want to make sure we make sur we have all of these items fleshed out.
Next, in our definition of a digital strategy, we hit on “Accomplish something” - that object NEEDS to be both measurable and actionable. Which we will hit on a little later of how to make sure our goals are being both measured.
So we put that all together, a digital strategy is the who, what, when and where of Listening and responding to consumers, bridging brand experiences, iterating offerings and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.
Simple, Right?
While knowing all that is important, we don’t want to over think it.
In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.
A strategy is just a plan of action to achieve a desired goal.
For example, your goal might be to increase sales in one segment of your business and to do this you would need to increase the your online leads by 25%. So your strategy would outline the actions you would need to take to reach this goal of 25% more leads.
Now that we understand the basics of what a digital strategy is – lets look at why all this is important.
On average, Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan.
By implementing an integrated digital strategy that includes analytics, you can track changes in your customer’s behaviour and use that information to continuously improve your marketing efforts. It allows you to go back and review what worked and what didn’t, allowing you to optimise the strategy and the execution of as you move forward, according to the goals you’ve set and the benchmarks you use to track your progress.
By incorporating a diverse mix of digital marketing platforms into your strategy, you will better enable your business to reach a wider audience that can lead to higher traffic on your site and more sales being generated as a result. By creating a cohesive digital strategy that has a specific target audience in mind, you can reach them more effectively via the platforms they prefer to engage with. Some may prefer Google searches, while others may spend more time on social media sites like Facebook, where they can be targeted with native ads integrated directly onto their feeds. To discover which channel will yield the best results, it is important to have a digital marketing strategy that features a strong assortment of digital platforms with a specific goal in mind.
One major advantage a digital strategy can provide is the ability to keep everyone in your company and your marketing agency moving in the same direction towards the same set of goals.
A digital strategy can help you get the most out of your online marketing as long as you have specific goals in mind. This means that simply looking to generally improve sales or online engagements is too vague. A cohesive digital strategy will enable you to set specific goals and keep track of your progress as you advance towards achieving those goals.
Reason 4 - -Without a digital strategy you have no direction – and you run the risk of spending your budget without the means of showing any return on your investment.
A truly effective digital strategy will include a large number of online engagement methods including email, social media, SEO, and content, etc. These are just a few examples of the many aspects of a digital strategy that, when combined with the analytics, which measure the success of these executions, can be extremely effective when it comes to increasing market share and delivering a strong ROI.
In short, if you don’t have a clear plan – you are just throwing effects and more importantly money out there with no means to understand what it working and what’s not.
Now that we understand what a digital strategy is and why we need it – we can begin to look into how to effectively built your strategy. Despite our simplification of the term ‘strategy’, there’s no doubt it can be difficult to get started actually building one. To do so we are going to look at [READ BULLETS]
For any marketing strategy you need to know who you are marketing to. The best strategies are built upon detailed personas (the who, what, where, and when). In order to get the answers to these questions, we will need to begin researching, surveying, and interviewing your business’s target audience.
This is what we refer to as a buyer persona study – where we will interview your clients and employees to get an understanding of who they are, what makes them tick, where they hang out, and when they are there.
It’s important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take the wrong direction.
But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy?
For those of you who download the strategy kit, you can find a template of the buyer persona map that will help you detail out this process. The template doesn’t get too granular, but it will help you lay out those personas at a high level to get you started.
The first piece of information we want to gather is job titles and industries.
This is something you can get a rough idea of from your existing customer base, and is most relevant for B2B companies.
Remember, when looking at job titles don’t just focus on the decision makers, but also focus on those who you have direct contact with. A C-level might be the one ultimately making all decision, but a manager or coordinator might be doing research for their boss.
Next, we want to flesh out the details of each persona.
Location. You can use web analytics tools like Google Analytics to easily identify what location your website traffic is coming from.
Age. Depending on your business, this may or may not be relevant. It’s best to gather this data by identifying trends in your existing prospect and customer database.
These are all details that will help us better understand the mindset and behaviors of our target audience.
Next, we want to identify their challenges and goals.
Goals. Depending on the need your product or service was created to serve, you might already have a good idea of what goals your persona is looking to achieve. However, it’s best to verify your assumptions by speaking to customers, salespeople and customer service representatives.
Challenges. Again, speak to customers, salespeople and customer service representatives to get an idea of the common problems your audience faces. What are their struggles within their job? What are their pain points when working with companies like yours? This part will be key later on when we look at how to set yourself apart from your competition.
Lastly we want to take all the information we learned about our audience and match each one of those piece of information – challenges, goals, etc. - to the services and products that you offer and how they can eleviate those pains and help to solve those problems.
Some key questions you want to ask yourself includes- [read bullet points. ]
So once you have gathered all your information you should have a clear understanding of your audience. You will then need to start thinking about that information and seeing how your products/ services align to solve their problems and challenge, help them reach their goals, and how all together your business can help them. From here this information will guide the rest of the strategy to make sure it tie to your businesses goals as well as aligns with who your audience is.
Next, we want to identify our goals and marketing tools.
Your marketing goals should always be tied back to the fundamental goals of the business. For example, if your business’s goal is to increase online revenue by 20%, your goal as a marketer might be to generate 50% more leads via the website than you did last year to contribute towards that success.
What are your most critical business goals, and how can digital marketing help you reach them? That’s the essential question driving a digital strategy. Whether you’re focused on acquiring new customers, taking your products or services into new markets, or building brand awareness for your company with specific segments, a digital strategy provides the roadmap you’ll need. Your goals determine which tactics, channels, messages, and partners you need to focus on to generate real results.
Whatever your overarching goal is, you need to know how to measure it, and more importantly, actually be able to measure it (i.e., have the right digital marketing tools in place to do so). How you measure the effectiveness of your digital strategy will be different for each business and dependent on your goal(s), but it’s vital to ensure you’re able to do so, as it’s these metrics which will help you adjust your strategy in the future. IE The ‘Fail Fast’ Method.
When considering your available digital marketing channels or assets to incorporate into your strategy, it’s helpful to first consider the bigger picture to avoid getting overwhelmed. The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using.
Owned Media
This refers to the digital assets literally owned by you. Whether that’s your website, social media profiles, blog content, or imagery, owned channels are the things your business has complete control over.
Earned Media
Quite simply, earned media refers to the exposure you’ve earned through word-of-mouth. Whether that’s content you've distributed on other websites (e.g., guest posts), PR work you’ve been doing, or the customer experience you've delivered, earned media is the recognition you receive as a result.
Paid Media
Paid media refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising, and any other vehicle which you directly pay for in exchange for visibility.
During this audit phase, you want to gather what you have, and categorize each vehicle or asset in a spreadsheet so you have a clear picture of your existing owned, earned, and paid media.
ALSO – before we get too deep in this process I want to highlight that when you start looking at what worked and what didn’t ask yourself – was it because its not the right channel for us, or was it because we didn’t have an expert within that area to make it successful.
When we drill down into auditing our OWNEd media there are three key pieces we want to be looking at
1) Audit your existing content –
2) Identify gaps in your existing content –
3) Create a content creation plan -
First, we look at auditing our existing content.
During this process we will want to make a list of your existing owned content and rank each content piece according to what has previously performed best in relation to your goals.
FOR EXAMPLE -
If your goal is lead generation, rank your content according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that’s converting well.
The idea here is to figure out what’s currently working, and what’s not, so that you can set yourself up for future success.
Next, we want to identify any gaps in our current content assets.
What this means is where do we currently NOT have any content that goes back to our audiences challenges and goals. We want to make sure we have pieces of content to hit each persona, within each industry with the information that is important to them.
FOR EXAMPLE - if you are marketing to the manufacturing industry, and your persona is an operations manager whose number one goal is to make sure that all machines are up and running, - you would want to make sure to have a piece of content that talk about how your product or service decreases downtime, etc. So this part might take a bit of thinking to really get into the mind set of your audience and figure out what content topics as well as types – ie ebook, whitepapers, blogs, etc. will get them to listen and take action.
Finally, using all the information that we gathered we will want to flesh out a full content creation plan. Again, if you downloaded our strategy kit, there is a template content calendar in there that will help guide you through this process.
During this content creation phase you will want to fully outline all your content pieces, from topic ideation to why and who you are creating it for, to what priority it takes.
For Example – One of Top Floor’s personas is marketing directors. And we have determined marketing directors struggle to find time to plan out their strategy for the year, hint hint, SO, we’re created a free strategy kit filled with templates, and webinars, to help guide them through this process.
Same process goes for both earned and paid media. For Earned media you can utilize tools like Google analytics to see what other channels are driving traffic and conversion's. The majority of earned media will come through as Referral traffic.
When doing this - You might find that a particular article you contributed to the industry, drove a lot of qualified traffic to your website, which in turn converted really well. OR you might discover that LinkedIn is where you see most people sharing your content, which in turn drives a lot of traffic. The idea here is to build up a picture of what earned media will help you reach your goals, and what won’t, based on historic data. However, if there’s something new you want to try, don’t rule that out just because it’s not yet tried and tested.
Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from and rank each earned media source from most effective to least effective.
Same goes with Your Paid media – your google adwords account, your social media ads, other digital media placements.
What has been successful, what has been least successful. Look not only by channel as a whole, but drill down into the different campaigns in particular that you ran last year to see where we can cut some spend that isn’t performing well and shift it over to those that have outperformed everything else.
Also look at - what avenues have we not tried? Are there other channels that might be important? - because going back to you personas, you should now know where your audience hangs out – where they get all their information.
By the end of the process, you should have a clear idea of which paid media platforms you want to continue using, and which (if any) you’d like to scrap.
It all comes down to figuring out how to repeat past successes and avoid past failures.
In the end, you will have enough information to add to your digital marketing strategy, that incorporates elements of all three of these channels - all working together to help you reach your goal.
For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads. To amplify the amount of leads that content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, increasing traffic to the landing page. This is the earned media component. To support the content’s success, you might have posted about the content to your Facebook page and have paid to have it seen by more people in your target audience.
Now, it’s time to bring all of this together to form a solid strategy document.
Let’s revisit what ‘digital strategy’ means -- it is - ‘the series of actions that are going to help you achieve your goal(s) using online marketing’.
By that definition, your strategy document should map out the series of actions you’re going to take to achieve your goals based on your research to this point.
That is where the Marketing Calendar Comes into play.
You’ll need to map out your strategy for an extended period of time (usually 12 months or longer, depending on how your business is set up) so it’s helpful to overlay when you’ll be executing each action.
For example:
In January, you might start a blog which will be continually updated once a week for the entire year.
In March, you might launch a new ebook accompanied by paid promotion.
In July, you might be preparing for your biggest business month.
In September, you might plan to focus on earned media in the form of organic social media to drive additional traffic.
Think High level first. Then break everything out into details – like your social media calendars, content schedule, digitla campaigns, etc.
By taking this approach, you’re also creating a structured timeline for your activity which will help communicate your plans to your colleagues -- and help keep you sane!
A comprehensive digital strategy will also help you to establish your internal and external time/ talent / and resources. Will you need to bring on a new employee? Will you need to hire an agency?
Once you have everything laid out, you should also include budget information for each piece – whether its internal time or an outside resource. This will help you to determine what you have room for within the budget to actually accomplish to make sure you are successful. Because, Remember, you want to make sure your goals are obtainable.
Digital marketing is no longer optional. Customers are looking for brands online – from seeking basic information to looking for support and interaction. Don’t become one of those brands that’s failing to make an impact because it’s being pulled in too many directions. Create a strategy that will let you define your goals, focus your resources behind your most important business objectives, and reap real rewards from your digital marketing efforts.