In this presentation, we share: - The Secret To Creating SMART goals you can actually track and achieve. - The 5 Commandments of Marketing - 5 Inside Tips For Business Success in 2017

1. Preparing Your Business
For Massive Growth In
2017

3. In This Webinar, You Will Learn:
The Secret To Creating SMART goals you can actually track and
achieve.
5 Critical Things You Must Know About Your Business
5 Inside Tips For Business Success in 2017 that top brands are
using in their business and you should too.

4. But First...

9. Problems Businesses Will Face In 2017

10. 1.Uncertainty

11. 2. Marketing Strategy To Deploy
To Get The Most Returns?

12. 3. Monitoring Performance

13. 4. Genuinely Connecting With
Customers

14. 5. Managing Growth Expectations

15. Creating Smart
Goals

16. Creating Smart Goals

17. Some Examples:
GOAL: I Want To Create More Awareness For My
Products & Services

18. Some Examples:
GOAL: I Want To Get My Products and services in
front of 200 more people monthly

19. Some Examples:
GOAL: I Want To Get My Products and services in
front of 1000 more people monthly using Facebook

20. Pro Tip
Write Them Down!

21. For Your Business
Business Goals + Financial Goals

22. Answer These Questions:
How Much Do You Want To Make This Year?
How Much Do I Need To Make Each Month To Reach My Annual
Goal?
What Value (Products & Services) Will I Provide In Order To
Reach My Annual Goal?
How Many [Customers Do I Need/Units Must I Sell] To Reach My

24. The 5
Commandments of
Marketing

25. Marketing is the lifeblood of every business!

26. #1 - Thou Shalt Know
Thy Customers

27. What frustrations do they have (relevant to your products and
services)?
What is their goal for the year?
What do they need to do to achieve this goal?
What strategies did they use last year? Before that? What worked?
What didn’t?

28. #2 - Thou Shalt Know Thy
Competition

29. What do I need to know about them?
How do I get information about my competitors?
What do I do with the information I have about them?

30. What do I need to know about them?

31. Products/Services
Market to Customers
Price Points
Distribution
Delivery
Customer Loyalty
Media Activities
What do I need to know about them?

32. How do I get information about my competitors?

33. Google Them
Google Trends
Google Alerts
Spyfu
Talk To Them Directly
Talk To Their Customers
How do I get information about my competitors?

34. What do I do with the information I have about
them?

35. What are they doing better than you?
What are they doing worse than you?
What can you improve on?
What do I do with the information I have about them?

36. #3 - Thou Shalt Know
Thy Partners

37. KEY: Turn Your Competitors Into Partners.

38. Direct Competitors Vs. Indirect Competitors

39. Who Can You Partner With in your niche? In your industry?
How Can I Partner With Them?
Reach Out! Take The First Step
Ask Yourself:

40. #4 - Thou Shalt Know Thy Sales Psychology

41. Sales Psychology simply means the process you take
your potential client through to make the decision to
buy from you.

42. Emotions
Trust
Rationalisation
Less Options
Call To Action

43. #5 - Thou Shalt Know
Thy Marketing
Calendar

44. How does a marketing calendar improve efficiency in
your business?

45. Creating Smart Goals

46. Organise your marketing activities to stay on track
with all your marketing pieces.

47. WRITE THIS DOWN:
1. What is your big goal?
2. What products do you want to promote this year?
3. How you want to promote them?
4. What platforms you want to promote on?
5. What days and months are you going to promote
these products?

48. You MUST have a schedule
This helps you achieve your goals and track your
progress.

49. Shrinks Inefficiencies
Gives more freedom and time - planning and scheduling gives you
more time.
Helps you to maximize creativity.
Your accountability partner
Helps you serve your clients better
5 Reasons You Need A Marketing Calendar For Your Business

51. Insider Tips

52. Tip #1
Follow Up With Your Customers

53. Tip #2
How A Marketing Calendar Improves
Efficiency In Your Business

54. Tip #3
Have a well mapped out process for your
marketing.

56. Tip #4

58. What’s Next?

59. Closed Facebook Group: Smart
Marketing For Business Owners
Go to: theiventeam.com/fbgroup
Price: FREE

60. What You Get...
Access To The iVEN Team + Other Business
Minded Individuals

61. Facebook Fridays:
Join Us On Facebook LIVE every
Friday at 3 p.m. (Lagos Time)
Go to: theiventeam.com/fbgroup

62. What You Get...
Your Business Strategy and Marketing Questions
Answered.
Send Questions to us via twitter or email: info@theiventeam.com
Use the hashtag: #AskiVEN in your tweet or in the Subject line!

63. “Grow My Business in 2017”
Coaching Session
Limit: 5 businesses
Value: N 250,000
You Pay: N100,000
Go to: theiventeam.com/gmb2017