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Social Media Strategy Basics Starting Out & Building Your Approach Andrew Bates, Director of Social Media
Answer The Question “Why?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Goals & Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Many Business Cases for Investing In Social Media
Where Do You Start? Our Approach to Social Media Strategy Development Audit & Strategize  then  Participate & Contribute Monitor & Measure Who? Where? What? Why? How?
Now That You Have Your Goals, What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investigate the Qualitative and Quantitative Insights
Social Media Strategy Case Study - DuPont ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Andrew Bates     Director of Social Media    P -  (202) 747-1818 (ext.117)    M - (703) 231-1201  Andrew.Bates@penton.com  @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com

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Smart Media Tutorial - Module 2

  • 1. Social Media Strategy Basics Starting Out & Building Your Approach Andrew Bates, Director of Social Media
  • 2.
  • 3.
  • 4. The Many Business Cases for Investing In Social Media
  • 5. Where Do You Start? Our Approach to Social Media Strategy Development Audit & Strategize then Participate & Contribute Monitor & Measure Who? Where? What? Why? How?
  • 6.
  • 7. Investigate the Qualitative and Quantitative Insights
  • 8.
  • 9. Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com

Editor's Notes

  1. Amanda/Joel