The combination of the documentary and ancillary texts is effective. They have a clear and coherent package as the same title, voiceover, and snippets are used across the documentary, radio advert, and newspaper advert. This allows the audience to easily recognize the connection. The tone reflected throughout is one of fear, with scary sounds and music, relating to the documentary's topic of fear. Placement of the radio and newspaper ads will help reach a large audience and promote the documentary.