Digital media structure and hierarchy

2. How a digital marketing department works
• Every company hire people as per
their needs but in digital
marketing, there should be a
proper setup for digital marketer
and you should have at least
these positions available to be
filled with expertise of :
• Search Engine Optimizer |
Graphic Artist | Social Media
Manager | Social Media
Moderator

3. Hierarchy
• Digital Marketing Head
• Digital Marketing Manager
• SEO
• Content Writer
• Social Media Manager
• Graphic Designer /Visual artist
• Data Entry Operator

4. Team Leader
• Social media manager: the social media manager manages
all these roles, but on top of that they also act as
internal social media strategists. They create and manage
the social media strategies and ensure the smooth-running
of social media externally and internally

5. Identify the skills you need
• Here are some of the skills your team will need to fulfill these
responsibilities:
• Organization and team management
• Writing and editing
• Graphics
• Networking skills
• Customer service
• Advertising expertise

6. Digital/Social media manager
• The social media manager will make important decisions like:
• Which platforms to use (Facebook, Instagram, Twitter,
Pinterest, etc.)
• What kind of content you’ll create and promote
• How frequently you’ll post and share on each platform
• Analysis and strategy adjustment as needed.

7. Life of a Project
• 1 ) Marketing Person will get the project
• 2) Project will passed to digital marketing head or manger
• 3) Digital Marketing team will work together on swot.
• 4) Content writer will write content for website
• 5) Graphic Designer will design post/website layout
• 6) Social Media Manager will create the presence
• 7) SEO will do the effective optimization for social media / website
• 8)Project will be handed over to the marketing person who brought the
project.
• 9) Marketing person will present the project to the client.

8. Social media project Hierarchy
• 1) Marketing Person will hand over the project to social
media Manager
• 2) Social Media Manager will make the content calendar for
the month
• 3) Social Media manager will forward the content calendar
to graphic artist.
• Graphic designer will start designing and start giving the
designs to the social media manager postings .

9. Thanks