BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGYInterics Digital
Interics IN-DIGITAL is a full-services digital marketing agency in India thatuses a variety
of proactive and reactive strategies to create a positive image for your brand.
Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design
whatever your brand needs for digital brand experience, brand reputation management orsocial
media marketing during these challenging times, Interics IN-DIGITAL can provide
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
How to Craft a Campaign-Driven Marketing Strategy for Your FirmGood2bSocial
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Optimize all your social media profiles, convey the same message on all of them, engage with your followers, and share valued information whether original content or re-shared content from trusted and professional sites on the web. Monitor engagements such as likes, comments, and shares.
BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGYInterics Digital
Interics IN-DIGITAL is a full-services digital marketing agency in India thatuses a variety
of proactive and reactive strategies to create a positive image for your brand.
Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design
whatever your brand needs for digital brand experience, brand reputation management orsocial
media marketing during these challenging times, Interics IN-DIGITAL can provide
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
How to Craft a Campaign-Driven Marketing Strategy for Your FirmGood2bSocial
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Optimize all your social media profiles, convey the same message on all of them, engage with your followers, and share valued information whether original content or re-shared content from trusted and professional sites on the web. Monitor engagements such as likes, comments, and shares.
How to be Successful at Content Marketing
1. Plan of Action
“Having a documented content marketing strategy is one of the key things that distinguishes effective content marketers from their less-effective peers”
2. Objectives
What’s your strategy?
Document It!
3. Strategy
What’s your plan of action?
What social channels will you use to reach objective?
4. Tactics
Action Items for strategy
What purpose does social media serve in this strategy?
5. Keywords
Research and archive keywords
Inject keywords purposefully
Monitor and Test what works
6. HASHTAGS
Research
Create a Story
Test & Drive Conversations
7. Recipe for Success
Document Strategy
Define Objectives and Purpose
Strategize Action Items
Keywords Research
Drive Engagement
Signup for beta early access to ExpressMango content marketing strategy tool. Harness the power of a content strategy at: expressmango.com
How to Create a Successful Digital Marketing Strategy in 2020. When you enter the digital world, focus on building strategy for your business.
Read more at: https://intellistall.com/create-a-successful-digital-marketing-strategy-for-your-business
Ways to measure value of Content MarketingHariom Sharan
Content marketing seems much valuable than ever and maximum budget of marketing invested into this.
There is a dynamic shift in content marketing measure, most of CXOs want to know its impact and every dollar value spent on this. It’s truth marketer create many contents but when it comes to measure success their content, some of still may not even have a basic KPIs in place.
In this workshop, I’ll cover how you can track the ROI of content marketing against KPIs.
The Intelligent Website Marketing RevolutionBrent Bice
In this presentation we explore three basic principals of content marketing and provide action items for getting started. We also discuss Drupal, the content management system LevelTen uses to get the most from our marketing efforts.
How to write a social media marketing action plan Fraser Hay
How to write a social media marketing action plan is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing action plan, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, social media action plan, marketing action plan, social media marketing action plan
Our Content Marketing and Inbound strategies are designed to be the most efficient and cost effective solutions possible. Start discovering new leads for your business and generating more revenue today.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick…
How to be Successful at Content Marketing
1. Plan of Action
“Having a documented content marketing strategy is one of the key things that distinguishes effective content marketers from their less-effective peers”
2. Objectives
What’s your strategy?
Document It!
3. Strategy
What’s your plan of action?
What social channels will you use to reach objective?
4. Tactics
Action Items for strategy
What purpose does social media serve in this strategy?
5. Keywords
Research and archive keywords
Inject keywords purposefully
Monitor and Test what works
6. HASHTAGS
Research
Create a Story
Test & Drive Conversations
7. Recipe for Success
Document Strategy
Define Objectives and Purpose
Strategize Action Items
Keywords Research
Drive Engagement
Signup for beta early access to ExpressMango content marketing strategy tool. Harness the power of a content strategy at: expressmango.com
How to Create a Successful Digital Marketing Strategy in 2020. When you enter the digital world, focus on building strategy for your business.
Read more at: https://intellistall.com/create-a-successful-digital-marketing-strategy-for-your-business
Ways to measure value of Content MarketingHariom Sharan
Content marketing seems much valuable than ever and maximum budget of marketing invested into this.
There is a dynamic shift in content marketing measure, most of CXOs want to know its impact and every dollar value spent on this. It’s truth marketer create many contents but when it comes to measure success their content, some of still may not even have a basic KPIs in place.
In this workshop, I’ll cover how you can track the ROI of content marketing against KPIs.
The Intelligent Website Marketing RevolutionBrent Bice
In this presentation we explore three basic principals of content marketing and provide action items for getting started. We also discuss Drupal, the content management system LevelTen uses to get the most from our marketing efforts.
How to write a social media marketing action plan Fraser Hay
How to write a social media marketing action plan is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing action plan, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, social media action plan, marketing action plan, social media marketing action plan
Our Content Marketing and Inbound strategies are designed to be the most efficient and cost effective solutions possible. Start discovering new leads for your business and generating more revenue today.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick…
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
Insights into how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction.
Today, 50-60% of the B2B buying process is over even before organizations engage with vendors. In this session for the Pune Digital Marketers Radha Giri (CEO of Midas Touch Consultants) & I covered:
• How B2B companies can differentiate themselves in the online world?
• What role does ‘content marketing’ play?
• Which social media channels are more effective for B2B companies and why?
• How to calculate the ROI of the digital marketing initiatives?
• What role does Influencer marketing play?
(All images belong to their respective owners as clearly credited and they retain all rights to them. They have been used here in a purely illustrative capacity to educate.)
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Simple Social Selling aims to equip sales managers will an easy to package of tools to start their sales teams on social selling. It helps identify things marketing and sales teams can do with limited budgets and ideas.
Social media is an important element of any business' online marketing strategy. In this presentation, Laura Hampton, Digital Marketing Manager at Impression, explains the foundations of social media success, how to use LinkedIn, Twitter, Facebook and YouTube and what a successful campaign looks like. In partnership with the University of Nottingham Business School. Delivered on the 2nd September 2015.
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
20 Essential KPIs to Optimize Your Social Media ROIDigimind
Setting KPIs that are realistic, measurable, and achievable is the only way to properly understand the ROI of social media campaigns. Whether you’re measuring client satisfaction or calculating leads generated, measuring the right KPIs is the key to success for modern marketers.
In this webinar, Christine Carzo, Marketing Director at Digimind, explores:
- How to build effective KPIs for your social media strategies
- 10 rules to develop your KPIs
- 20 essential KPIs for you to measure your social media ROI
- How to design and use KPI dashboards
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
Today, we will go over the best and most important social media marketing strategies.
1. Outline Your Social Media Marketing Goals
2. Track Critical Measurements and KPIs
3. Go Through Your Social Media Insights
4. Create Engaging And Relevant Content
5. Conduct Competitive Analysis
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. The digital agency.
Building Your Social Media Presence
Strategy, Management & Analysis
Prepared by Britton Shinn
Sr. Digital Strategist, D2 Creative
October 2013
2. Look before you leap.
Before you jump into Social Media Marketing,
here are a few simple principles you should
follow:
+ Develop an implementable strategy
+ Plan for ongoing management
+ Perform an analysisof your efforts
3. Social Media Marketing is
Content Marketing
“Content marketing is the creation of high-quality,
informative content that is distributed in an effort to
reach a company's target audience. The content can
relate directly to a brand's value proposition, relevant
industry issues, or broader topics that align with your
branding. The aim is to offer readers information that
will result in them viewing your company more favorably
or having a better understanding your brand identity.”
iMedia Connection – Jacqueline McDermott Lisk
5. Strategy: Scope
+ Identify the business function for which you are
implementing a social media campaign
+ Properly implemented campaigns can be effective
for:
– Marketing
– Sales
– Customer service
– Research
– IT
– Human resources (recruiting)
– Executive management
6. Strategy: Needs
+ Determine your business’ needs
– Needs can be one or many - Fewer will be easier to
manage
– How will Social Media help address your needs? - Don’t
force it
+ Define your social media mission and purpose
– Think of this like you would an email newsletter or print
advertisement – You are doing it for a reason
7. Strategy: Goals
+ Develop clear goals for your social media
campaign: “Get feedback on our new product”
+ Identify 1 to 2 key performance indicators (KPIs)
to measure the success of each goal, like:
– The number of replies or comments – i.e., Conversation
– The size of your audience – i.e., Reach
– The number of shares of your content – i.e., Amplification
– Follower reaction to your content – i.e., Sentiment
8. Strategy: Objectives
+ Your objectives should be reasonable, obtainable
and measurable:
– Increase blog subscribers by 5% in 2 weeks
– Get 500 new Facebook fans in 2 months
– Receive 125 views of my new product video on YouTube in
a month
9. Strategy: Tactics
+ Know your “creative” limitations
– Do you have writers, designers?
+ Understand your administrative capabilities
– Staff resource availability
– Project a budget for your monthly efforts
+ Establish success metrics
– Click-throughs, downloads, purchases, sign-ups, etc.
11. Management: Platforms
+ Determine which platforms are right for you
– Facebook, Twitter, Pinterest, YouTube
+ Consider that audiences behave differently on
different networks, as users may be:
– Active in the evenings
– More active on weekends
– Professionally focused
– Entertainment focused
12. Management: Content
+ Align content with your goals
+ What format(s) make the most sense?
– News & information, text only (easiest to produce)
– Photos (increases engagement likelihood)
– Video (preferred, most shareable, most $)
13. Management: Publishing
+ Identify tools to manage publishing, listening &
reporting:
– HootSuite
– Simply Measured
– Wildfire
– Socialbakers
+ Create an editorial/publishing schedule
– Don’t be afraid to supplement your schedule if the
“market” demands it
14. Management: Implementation
+ Assign responsibilities
– Strategic & creative direction
– Content development (publishing, discovery)
+ Build out social presence(s)
– Visual integration with your online presence
– Aligned with your brand/market positioning
+ Promote presence
– Develop incentives (aligned with goals) to encourage
engagement (e.g., exclusive access to new products)
16. Analysis: Check-in
+ Review your KPIs
– Are you seeing any movement?
– Are they the right indicators of success?
+ Look at your metrics
– What is “working”?
• Review tactics by network
• Results may not be the same across different networks
17. Analysis: Review & Advise
+ Did you achieve your goals?
– Was it too easy?
+ Were your objectives difficult to measure?
– Did you see an impact on your business?
+ Can you repeat or scale your successes?
– Is infrastructure in place to support expansion?
+ Dump tactics that didn’t work, and don’t be
afraid to try something different
19. Important Questions: Ask them!
You may be risking valuable organization
resources if you can’t answer these questions:
+ What are we trying to accomplish?
+ How will we measure this effort?
+ Why are we using social media to do it?
+ Would other, less “popular” tactics be more
effective?
20. Who we are
D2 Creative is an independent digital agency that helps
organizations increase reach, influence, and
effectiveness through creative digital solutions.
Contact us to learn how we can help your organization achieve your goals.