Choose One (1) Social media tools (e.g.: Facebook, tumbler, blog etc) and make a short presentation on that particular tools. The content of the presentation should cover: 1. Introduction 2. Background 3. Function of the tools 4. Application of the tools 5. SWOT analysis on the tools 6. Benefit of the tools to the Net citizen 7. Others 8. Conclusion *No printed report is required.

1. SOCIAL MEDIA TOOLS
BLACKBERRY MESSENGER
(BBM)
• MOHD ZAHID BIN ABDUL TALIB
• 201659****
• IM245

2. INTRODUCTION
BLACKBERRY MESSENGER ALSO KNOWN AS BBM IS A SOCIAL
MEDIA TOOLS THAT BRINGS YOU TOGETHER IN THE MOMENT
WITH FRIENDS AND FAMILY THROUGH INSTANT CHATS, VOICE
CALLS, PICTURE SHARING, VOICE NOTES AND MORE. BLACKBERRY
MESSENGER WAS LAUNCHED ON AUGUST 1, 2005 AND OFFERED
FOR MANY OPERATING SYSTEM SUCH AS BLACKBERRY OS,
ANDROIDS, WINDOWS MOBILE AND IOS.

3. BACKGROUND
• BLACKBERRY MESSENGER ALSO KNOWN AS BBM WAS RELEASED ON AUGUST 1,
2005 AND OFFERED ONLY FOR BLACKBERRY SMARTPHONE BUT IT WAS
OFFICIALLY OFFERED FOR OTHER OPERATING SYSTEM LATE 2013 FOR ANDROID,
WINDOWS PHONE AND IOS.
• BBM WAS VERY POPULAR IN THE LATE 2000 AND THE BREAK OF THE DECADE,
BEFORE IT STARTED TO LOSE OUT TO RIVALS (I MESSAGE, WHATSAPP, ETC.)

4. FUNCTION OF THE
TOOLS
BLACKBERRY MESSENGER (BBM) IS A TOOL INTERNET-BASED INSTANT
MESSENGER AND VIDEOTELEPHONY APPLICATION WHICH IT CAN:
• COMMUNICATE WITH OTHER PEOPLE FROM ONE PLACE TO ANOTHER
PLACE.
• COMMUNICATE BY MESSAGING, VOICE CALL AND VIDEO CALL.
• SHARE PHOTOS, VIDEOS, DOCUMENTS, LOCATIONS AND MOMENTS.

5. APPLICATION OF THE
TOOLS
• SEND AND RECEIVE MESSAGES WITH UNLIMITED LENGTH
• SEND FILE FILES SUCH AS DOCUMENT, PHOTOS, MUSIC, VIDEOS UP TO 16MB.
• FREE VOICE AND VIDEO CALLS OVER WI-FI AND MOBILE DATA.
• LOCATION SHARING AND TRACKING THROUGH GLYMPSE.
• CAN CREATE A GROUP AND CAN HAVE UP TO 250 CONTACTS.
• REAL-TIME CONFIRMATIONS WHEN MESSAGES ARE BEING WRITTEN, DELIVERED AND
READ.
• ADD CONTACTS BY SCANNING QR CODES, USING NFC TECHNOLOGY OR SHARING
PINS.

6. SWOT ANALYSIS ON THE
TOOLS
•STRENGTHS
• STRONG FINANCIAL PERFORMANCE.
• STRONG RESEARCH AND DEVELOPMENT
• GROWING BRAND IMAGE AND BRAND LOYALTY
•WEAKNESSES
• DEPENDENCE ON FEW CUSTOMERS IN BUSINESS AND GOVERNMENT SEGMENTS
• ISSUES WITH PRODUCT SUPPLY

7. • OPPORTUNITIES
• GROWTH OF TABLET AND SMARTPHONE MARKETS.
• INCREASING APPS MARKET.
• POSITIVE OUTLOOK FOR SMARTPHONE’S
• THREATS
• DECLINING AVERAGE SELLING PRICE
• INCREASED COMPETITION IN SMARTPHONE SEGMENT
• INVOLVEMENT IN LEGAL ISSUE

8. BENEFIT OF THE
TOOLS TO THE NET
CITIZEN
• BLACKBERRY MESSENGER (BBM) USES YOUR WIRELESS SERVICE PLAN SO YOU CAN SEND
AS MANY MESSAGES AS YOU WANT.
• CAN USE BBM TO CHAT AND SHARE FILES IN REAL-TIME WITH OTHER PEOPLE WHO
HAVE BLACKBERRY SMARTPHONES. FOR EXAMPLE, YOU CAN SEE WHEN SOMEONE HAS
READ YOUR MESSAGES, AND YOU CAN MOVE YOUR CONVERSATIONS TO BBM
VOICE CHATS.
• TO CONNECT WITH MORE PEOPLE AT THE SAME TIME, YOU CAN COLLABORATE ON
TASK LISTS, APPOINTMENTS, AND PICTURES USING A BBM GROUP, OR SHARE AND
COMMENT BY JOINING A BBM CHANNEL.
• FAST COMMUNICATION WITH OTHER PEOPLE AT DIFFERENT PLACES.

9. CONCLUSION
• BLACKBERRY MESSENGER ALSO KNOWN AS BBM VERY USEFUL TOOL FOR PEOPLE
TO COMMUNICATE WITH FAST AND EFFICIENT.
• BBM CAN SEND MANY TYPES OF FILES SUCH AS PHOTOS, VIDEOS, DOCUMENTS
AND LOCATION
• BBM CAN REDUCE COST IN COMMUNICATION