The document discusses how mobile marketing can be used in businesses today. It defines mobile marketing and explains why it is important as mobile device usage increases. It then provides examples of different types of mobile marketing strategies and tactics businesses can use, including SMS text, mobile search, mobile advertising, video, QR codes, and lead capture.

1. Text
pcn11 pcn11
to 72727

2. Mobile Marketing - Use it in
your business today!
#pcnmobile

3. mobile has injected a era of
constant digital conectivity

4. What is mobile marketing
anyway?
Mobile Marketing is a set of practices that enables
organizations to communicate and engage with their
audience in an interactive and relevant manner
through any mobile device or network
Mobile Marketing combines the wide reach of television
and the precision of direct marketing, with the tracking
power of the Internet.
source: cellular-news

5. Why mobile marketing is
important
• More than 290 million mobile
devices in US today
• Consumers spend 16+ hours per
day with their phones
• 65 million minutes of Angry Birds is played every day
*Source: CTIA

6. Smartphone penetration

7. The mobile web
• Smart Phone penetration today: 37%
Top 3: Android, iPhone, Blackberry
• US Smartphone Penetration could be close to
90% by end of Q4 2011*
• Social Media is helping to drive Mobile!
*Google mobile

8. The mobile web

9. Types of mobile marketing
• SMS Text - probably the most familiar
• text2Win
• auto-response
• sponsored text alerts
• text4VIPClub
• survey/polling
• more based on your creativity!
• Search - LBS, Organic
• Mobile SEO
• Video (This is HUGE!)
• Mobile Advertising - Google AdWords,
• POS - QR Codes, Barcodes, Bluetooth, Loyalty programs, Bump
• Lead Capture - List Building (think of email marketing)

10. SMS Text
• 98% receipt rate compared
to email at 22% +-
• 97% of text messages are
opened - 83% within first hour received
• 23% of text messages are forwarded to others
• More than 7 Trillion SMS messages will be sent in 2011
• 42% of 18 to 34 year olds and 33% of 35 to 44 year
olds with cell phones were interested in receiving
alerts on their cell phones from places they frequent.

11. SMS Text
Out of 100 marketing emails
sent, only 22 are received and
less than 2 respond
These two work
With SMS, 98 of 100 text great in tandem
messages sent are received and
on average 17-28 respond.
That’s over 10 X the response
rate of email.

12. Mobile Search
• Organic
• Google reports that 20% of all
searches come from mobile devices
• Voice-based
• LBS (location based search)
• Google Places page should be optimized
• Get listed in as many directories as possible
• Websites need to be mobile compatible
• WordPress plugins - WPTouch, Mobilize, Mowser, WP viewMobile, Wetomo

13. Mobile Advertising
• Mobile Web Banners are the most popular form
• Apps
• Coupons
• Video
As mobile phones outnumber TV sets by over 3 to 1, and
PC based internet users by over 4 to 1, and the total laptop
and desktop PC population by nearly 5 to 1, advertisers in
many markets have recently rushed to this media

14. Video
• Already the hottest
marketing element
on the internet, it’s
going to be just as strong on mobile!
• Video was 49.8% of mobile data at the end of 2010 and Cisco
believes it will grow to 52.8% this year and be 66.4% in 2015.
• The 2nd largest video site on the web in YouTube Mobile
• WordPress video plugins
• SmartVideoPlus, WordPress Video Plugin, Embedded Video, Smart YouTube,
Lightview Plus, Simple Flash Video, YouTube with Style, ProPlayer

15. Common Uses for QR Codes
• Point a QR Code to a Video about you or your business
• Add a QR Code on promotional posters that upon scan, allow people to “Like” pages on
Facebook
• Add a QR Code on your business card that directs people to online site – it might contain a video
of you, links to social media profiles, and your corporate website
• In restaurants, put QR Codes on the table tents. These may direct people to social media pages
for the restaurant, coupons, loyalty programs, special offers, etc.
• In your company brochures, add QR Codes that direct people to videos, podcasts, and web
pages that further discuss the corresponding topic from the printed piece
• Trying to promote a band? Add a QR Code to their poster that lets people view tour dates,
videos, and more
• Make it easy for people to find your business. Put a QR Code in one of your print ads that
connects people to Google Maps
• Bring your music-related product to life — add a QR Code to printed materials to allow people to
hear and/or see how an instrument will benefit them if they buy it.
• Easily share audio — create QR Codes that drive people to MP3s for songs or to podcasts

16. Lead Capture
• Mobile web forms
• Jump Page (Landing page)
• Texting
• Voice
• Video

17. 7 methods/tips for using mobile in
your business today!
1. Get the basics right
2. You gotta be found - optimize your Google Places page
3. Begin to think how your business model can change given the
technology that is here today
4. Install plugins if using WordPress
5. Create video
6. QR Codes - delivr.com
7. Google Adwords - mobile only campaigns
BONUS - SMS Text - mCard

18. Contact info
Text Ricky to 72727
Text Leon Spencer to 72727