CLEARBOLD Online Marketing & Website Development's Mark J. Reeves talks about Mobile Marketing, marketing strategy and tools you can use today.

1. Mobile Marketing
The Enterprise Center at Salem State
Presented by Mark J. Reeves
CLEARBOLD Online Marketing & Website Development

4. 2009: 300 million apps downloaded

5. 2009: 300 million apps downloaded
2010: FIVE BILLION apps downloaded

6. 2009: 200,000 Foursquare users

7. 2009: 200,000 Foursquare users
2010: FIVE MILLION Foursquare users

8. 2010:

9. 2010:
347% growth in Twitter Mobile usage

10. 2010:
347% growth in Twitter Mobile usage
200 MILLION Mobile Facebook users

11. 2010:
347% growth in Twitter Mobile usage
200 MILLION Mobile Facebook users
100 MILLION YouTube videos played on
mobile, every day

12. 2010:
347% growth in Twitter Mobile usage
200 MILLION Mobile Facebook users
100 MILLION YouTube videos played on
mobile, every day
iPhone #1 camera on Flickr

13. Angry Birds

14. Angry Birds
Purchased by 12 MILLION

15. Angry Birds
Purchased by 12 MILLION
Free version: 30 MILLION

16. Angry Birds
Purchased by 12 MILLION
Free version: 30 MILLION
Ad Revenue: $1M/Month

17. iPhone Android
Blackberry Windows
Other 7%
10% 27%
27%
29%
Nov 2010 - Jan 2011

18. Smartphones PCs
101,000,000
0
Sales
Q4 2010

21. Ubiquitous Computing:
Real-time, always-on, 24/7

25. How do you adapt?

26. Duct Tape Marketing Blog:
"The Web and digital interactivity now represents the
center of the marketing universe...Today's marketer
must view their marketing strategies and tactics with an
eye on growing the online center and radiating beyond
with spokes that facilitate most of the offline
transactional functions that drive sales and service."

27. Duct Tape Marketing Blog:
"The Web and digital interactivity now represents the
center of the marketing universe...Today's marketer
must view their marketing strategies and tactics with an
eye on growing the online center and radiating beyond
with spokes that facilitate most of the offline
transactional functions that drive sales and service."
"...While lead generation used to consist of broadcasting
messages it must now rely heavily on being found in the
right place at the right time."

28. Online = Mobile
Right Place, Right Time =
Mobile Marketing

30. 3 ways to Mobile-ize your site
1. Build an app
2. Build a mobile website
3. Use Responsive Web Design

31. What’s an app?

32. Can you justify an app?

33. Can you justify an app?
1. Multiple devices = multiple versions
2. App store approval
3. Expectations

34. 3 ways to Mobile-ize your site
1. Build an app

35. 3 ways to Mobile-ize your site
1. Build an app
2. Build a mobile website

36. Typical Website
Web Page Title
http://domain.com Google
CMS

37. Mobile Website
CMS

38. Mobile Website:
Optimize and
GET OUT OF THE USER’S WAY

39. MINI USA

40. MINI USA

41. MINI USA

42. MINI USA

43. MINI USA

44. MINI USA

45. MINI USA

46. MINI USA

47. Mobile Website:
What about Small Biz?

48. Realtors

49. Realtors • Coldwell Banker, Keller Williams

50. Realtors • Coldwell Banker, Keller Williams
• ZipRealty
• Zillow
• Redfin

51. Realtors • Coldwell Banker, Keller Williams
• ZipRealty
• Zillow
• Redfin
• REALTOR.com
• Boston.com

52. Realtors

53. Realtors

54. Realtors • Tiny URL, http://rl.ty

55. Realtors • Tiny URL, http://rl.ty
• http://rl.ty/123 goes directly to
listing

56. Realtors • Tiny URL, http://rl.ty
• http://rl.ty/123 goes directly to
listing
• Prompts user to save property
by entering their email, sends
them a confirmation

57. Realtors • Tiny URL, http://rl.ty
• http://rl.ty/123 goes directly to
listing
• Prompts user to save property
by entering their email, sends
them a confirmation
• User is now “stuck” on you

58. 3 ways to Mobile-ize your site

59. 3 ways to Mobile-ize your site
1. Build an app

60. 3 ways to Mobile-ize your site
1. Build an app
2. Build a mobile website

61. 3 ways to Mobile-ize your site
1. Build an app
2. Build a mobile website
3. Use Responsive Web Design

62. Typical Website
Web Page Title
http://domain.com Google
CMS

63. Mobile Website
CMS

64. Responsive Design Website
CMS

70. Responsive Website Design
restaurantwebsitesthatwork.com

71. Mobile • Put strategy & content before
design
First • Focus on business goals & plan
Manifesto better
• Build a context-aware, flexible,
extensible web platform
• Reach more users

72. What
else?

73. Location
Location
Location

79. How do we put our business on the
map?

80. Google Places

81. Duct Tape Marketing Blog:
"The local retailer must get their products and services
featured in the new buying pattern and that clearly
means being found online and on the mobile device."

83. Groupon

84. Foursquare • Check in at locations
• Earn points & badges
• Follow your friends’ activity and
vice versa, within Foursquare
• Share your activity & check-ins
on social networks

85. Foursquare • Get exposure when people check
into your location
• Claim your venue and offer
specials
• Reward Regulars, Frequency
intervals, Best customers, New
customers

86. Foursquare

87. Yelp

88. Yelp

89. Twitter

90. Twitter

91. Twitter

92. Twitter

93. Marketing is now in our customers’
hands.