NME magazine targets mainly 16-35 year old males with a sans serif font that appeals to both males and females. MixMag targets 16-30 year old males and females also using a sans serif font that seems modern. NME covers indie music and gives new artists exposure, while MixMag solely focuses on dance and club music. Both magazines use different stylistic techniques on their covers to attract their intended audiences - NME uses bright colors and fonts while MixMag employs a minimal black, white, and gray color scheme.