NME magazine targets mainly 16-35 year old males with a sans serif font that appeals to both genders. MixMag targets 16-30 year old males and females also using a sans serif font that seems modern. NME covers indie music and gives new artists exposure, while MixMag solely focuses on dance/club music. Both magazines use different design styles - NME uses bright colors and fonts while MixMag uses monochrome colors to stand out. Their mastheads and cover images are also styled differently to suit their audiences and genres. Both magazines effectively employ the Guttenberg design principle of primary, terminal, and fallow areas to guide the reader's eyes across the cover in the standard left-