The document discusses how social media and Enterprise 2.0 can improve business efficiency and drive innovation when used within companies. It notes that Gary Hamel advocates for Management 2.0 principles like empowering individuals, decentralizing decisions, and valuing ideas based on their merits rather than credentials. The document also examines HR issues around social media and Dave Ulrich's view of shifting the focus from activities to outcomes.

1. Social Media
Improving Efficiency, Adding Value
and Driving Innovation
@JonIngham

3. March 2012

14. “Enterprise 2.0 is the
use of emergent social
software platforms within
companies, or between
companies and their
partners or customers”
Eg use of social
knowledge management
system vs traditional
intranets (“the place
where information goes
to die”)

15. Gary Hamel: "Management 2.0 is going to look like web 2.0:
• Everyone has a voice
• Capability counts for more than credentials and titles
• Commitment is voluntary
• Power is granted from below
• Authority is fluid and contingent on value-added
• The only hierarchies are "natural" hierarchies
• Communities are self-defining
• Individuals are richly empowered with information
• Just about everything is decentralised
• Ideas compete on an equal footing
• It's easy for buyers and sellers to find each other
• Resources are free to follow opportunities
• Decisions are peer-based.”

16. • IT security
• Intellectual property
• Reputation
• Privacy
• Productivity
• Legal issues
• Use of employee data
for background
checking

17. Alumni
Management Recruiting
Onboarding
Performance
Management
Learning &
Development
Communication
Reward &
Recognition
Career
Management
Social
Media

21. Dave Ulrich: “I saw a lot of work in HR focused on
activities (number of hours of training a leader receives;
whether a firm is using 360° feedback; if it implements
performance based pay or competence based hiring). I
wanted to shift the focus to outcomes of the activities.”
Group Social
HR
Individual Individual
HR
Social
Capital
Human
Capital
Outcomes
Activities

22. • http://strategic-hcm.blogspot.co.uk/2008/04/more-coming-
soon.html
• https://wiki.smu.edu.sg/digitalmediaasia/
Image:UAE_Internet_Stats.png
• http://geert-hofstede.com/arab-emirates.html
• http://www.youtube.com/watch?v=lAl28d6tbko
• http://www.youtube.com/watch?v=5YGc4zOqozo
• http://qinetiqette.wordpress.com/
• http://www.glassdoor.com/index.htm
• http://c4lpt.co.uk/top-100-tools-2012/

23. jon.ingham@strategic-hcm.com
strategic-hcm.blogspot.com
blog.social-advantage.com
linkedin.com/in/joningham
twitter.com/joningham
strategic-hcm