The document discusses the importance of digital eminence and social networking in today's interconnected business environment, highlighting the need for individuals and organizations to adapt to economic challenges by leveraging social media and collaboration to enhance productivity and brand advocacy. It emphasizes that business influence is based on expertise shared through social networks and that participating in these platforms is essential for staying relevant and building relationships. Additionally, it presents the significant benefits of social collaboration, both for individuals seeking career advancement and for organizations aiming for greater efficiency and innovation.

1. How to Thrive & Succeed in a
New Uncertain World

2. Who Am I ?
• An IBMer
• HR Consultant
• Recruitment Branding Lead
at IBM
• Digital Ambassador
• Earned Recognition as
Most Valuable Ambassador
for Social Media Adoption
across IBM
• Recognized as Top 100 HR
Influencers to follow on
Twitter
• Recognized as listed as
India's Top 15 Women "
Social Media Power
Influencers"
• A Life-Long Learner

3. When Economy is under bad
shape
• Euro Zone Crisis
• US Trillion $ Debt
• Companies will be forced
• To Do more with less
• Budget Cuts Everywhere
http://en.wikipedia.org/wiki/European_sovereign_debt_crisis
http://articles.timesofindia.indiatimes.com/2011-11-15/software-services/30401052_1_infosys-rupee-estimates-budget-cuts

4. Growth will come from
• Brazil
• Russia
• India
• China
http://www.nytimes.com/2011/08/11/opinion/where-will-economic-growth-come-from.html
http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-world---Emerging-markets-increase-
their-global-power

5. Source : Linkedin

6. Source : Linkedin

7. Source : Linkedin

8. Source : Linkedin

9. Source : Linkedin

10. Source : Linkedin

11. Source : Linkedin

12. The World of Work has become
Flatter and Hyper Interconnected
http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded

13. And Digital Eminence is the
New Currency
http://www.socialnomics.net/2012/01/10/digital-integrity-vs-digital-reputation/

14. Digital Eminence = Sum of how
You Think, Act and Behave Online
• Reputation
• Expertise
• Knowledge Sharing
• Identity
• Branding
• Influence
• Authority
• Value
http://www.personalbrandingbook.com/

15. Business Influence is Measured by
• Deep Expertise that you
share through Social
Ecosystem
• Without diluting age old
Principles
• People don’t do business
with companies
• People do business with
good People
http://www-01.ibm.com/software/collaboration/social/business/software.html

16. Experts and CEOs are Embracing
Open Networking Platforms
• Ginni Rometty Says Hello to IBM
(Without E-Mail)
http://www.wired.com/wiredenterprise/2012/01/ginni-rometty-says-hello/

17. Building Advocacy for your Brand
• Is the Key to unlock New
( Market) Opportunities
http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
1. Dell Computers
announced last night that it
has surpassed $3 million in
sales via links from one of
its Twitter accounts
2. Social media saved
Cisco $100,000
http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

18. What is a Social Network ?
A social network is a
network of people
But it is not about the
people themselves (which
solutions like expertise
location focus on) but it’s
about relationships
The value is in the
relationship or tie
“between” people – and the
reciprocal activity of giving
and receiving
The value is in the weak
ties
*Source: Digital IBMer educational content

19. Enterprise social software is about:
• Driving innovation across the company faster
• Enabling employees to be more productive,
more knowledgeable, faster
• Harnessing the knowledge of the wise, no
matter where they are in the hierarchy
• Being more responsive to customers, with
knowledge from subject matter experts you may
or may not know
*Source: Digital IBMer educational content

20. Impact of Social Collaboration at
IBM
IBM social software benefits acknowledged by
%of survey respondents
87%
84%
84%
77%
74%
42%
60%
65%
65%
0% 20% 40% 60% 80% 100%
Increased skills
Accessed experts quicker
Shared know ledge w ith others
Reused assets
Increased productivity
Improved personal reputation
Increased sense of belonging
Increased sales
Improved customer satisfaction
*Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300
respondents.

21. The Benefits of Networking are significant to the
Individual as well as the Organization
• For Individuals, It’s about:
• Being and staying “in the
loop”
• Being “top of mind” for
special projects, interesting
work
• Increased visibility,
efficiency & productivity
• Improved opportunities to
contribute
• Being efficient by tapping
into other’s expertise as
mentors or consultants
• Innovation through
brainstorming and
collaboration
• For Organizations, It’s about:
• Improving the productivity of
knowledge workers – since
their work is highly
collaborative and social
• Getting everyone involved in
innovation through
collaboration
• Making everyone’s talent
accessible to the organization
• Improving efficiency by
leveraging the expertise of
everyone
• Improved social capital
*Source: Digital IBMer educational content

22. Businesses has always been Social
• Social is the New Business
• Consumers now wield
unprecedented power over
how brands are perceived
• Influencers are indulging in
Online conversations about your
brand/product/service
• Tap & engage with the influencers
http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html

23. Business Conversations have
shifted to Social Platforms
http://mashable.com/2010/02/23/fortune-100-social-media/

24. A healthy social ecosystem needs
participation at all levels
The “ladder” of Social Software usage
*Source: Digital IBMer educational content

25. In the long term, the risks of
“Doing Nothing” is the bigger risk
• Social Business is the need of the hour
• Social Business is here to stay
• Get Social !
• Use Social Media for
• Building advocacy for IBM India Brand
• Learning,
• Professional Development,
• Keeping skills relevant,
• Business networking,
• Sharing expertise & Be an Influencer
• Staying up to date on latest Industry trends

26. Join your colleagues on Twitter –
#WhySocial

27. Join your colleagues on Twitter –
#WhyILoveIBM

28. Join your colleagues on Twitter –
#WhyILoveIBM

29. Gracias !
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