This document provides an overview of a webinar about using data more effectively. The webinar discusses strategies for proactively gathering relevant data, saving time in current data practices, and using social media for business intelligence. It outlines a 5-step process: 1) strategizing how to use abundant data, 2) creating simple systems to access and store data, 3) listening to data from within and outside the organization, 4) visualizing data to make and persuade around decisions, and 5) sharing data and tools collaboratively. Examples of specific tools are also provided. The webinar aims to help organizations and individuals improve key performance metrics by developing a data strategy and better leveraging abundant data sources.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Book Industry Guild of NY - Publishing Technology Update: New Digital DirectionsKathy Sandler
Presentation from March 8, 2016 Book Industry Guild of NY panel. Panelists Included:
Sue Carlson, Norton
Daniel Cohen, Galvanized
Cynthia Clark, Elsevier
Katherine McCahill, Penguin Random House
and Peter Milburn, Wiley
Moderated by Kathy Sandler, Penguin Random House
Book Industry Guild of NY:
Website: http://bigny.org/
Twitter: BIGofNY
Facebook: BIGofNY
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Book Industry Guild of NY - Publishing Technology Update: New Digital DirectionsKathy Sandler
Presentation from March 8, 2016 Book Industry Guild of NY panel. Panelists Included:
Sue Carlson, Norton
Daniel Cohen, Galvanized
Cynthia Clark, Elsevier
Katherine McCahill, Penguin Random House
and Peter Milburn, Wiley
Moderated by Kathy Sandler, Penguin Random House
Book Industry Guild of NY:
Website: http://bigny.org/
Twitter: BIGofNY
Facebook: BIGofNY
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupBookNet Canada
From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.
Data-Ed Online: Emerging Trends in Data JobsDATAVERSITY
Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data flood, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately however, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management capabilities are the root cause of many of these failures. This webinar covers three lessons (illustrated by examples), which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.
Takeaways:
Organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business strategy.
Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
There are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.
SXSW Panelpicker 2015: Surviving the Shift: Music and DataGigi Johnson
Join Gigi Johnson and the UCLA Center for Music Innovation in our session on Surviving the Shift: Rethinking Music and Data at SXSW 2015, in Austin, TX, at 2 pm on March 20.
More information: http://schedule.sxsw.com/2015/events/event_MP41431
Music 2020: Changing the Future - SXSW 2016 Panel PickerGigi Johnson
How do we change the future in the face of major uncertainty? The music industry has been fighting in public about the present as major power and economic shifts are happening. This SXSW Panel Picker pitch is a very short version of an hour-long discussion of how we get 20/20 vision about possible futures in music and how we set our sights on the directions of desired change.
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
FTC FIRST Summer Conference: Gearing Up Mad Interview SkillsGigi Johnson
Share our July 24, 2014 FIRST Tech Challenge webinar slides! Info: http://www.usfirst.org/roboticsprograms/ftc/gear-up-with-ftc and http://firsttechchallenge.blogspot.com/2014/06/gear-up-with-ftc-inaugural-first-tech.html
Description: Team judging interviews can be a mystery for rookie teams -- and for many experienced teams and mentors as well! We'll share stories of good and challenging judging interviews and cover 5 steps to improving your team interview skills. Gigi Johnson, EdD, has both judged and coached FTC teams in the Los Angeles area and with humor and insight is glad to share ideas on gearing up your team judging interview skills.
SXSW Music 2015: Surviving the Shift: Rethinking Music and DataGigi Johnson
Gigi Johnson, Inaugural Director of the UCLA Center for Music Innovation, shared this presentation at SXSW Music 2015. She discussed how artists and those who support them might think differently about planning how to work with data, and how the "Digital Ma" and Small Data might make sense for artists in a world shifting from transactional music purchases to relational content. She talked about Super Fans and tools that are in use now for engaging with your fans, plus concerns as this shift continues for artists.
SXSW 2016 - Music 2020: How We Can Change the FutureGigi Johnson
Slides for the 2016 SXSW Music presentation and discussion at http://schedule.sxsw.com/2016/events/event_PP53896. ow can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?
While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures.
This presentation wrestles with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.
Create Everywhere: #ISTE2014 Creativity PlaygroundGigi Johnson
In the Creativity Playground at #ISTE2014, Gigi Johnson shares a half-hour discussion on how we can build personal support to Create Everywhere. With a focus on tools from Howard Rheingold's Net Smarts, Peeragogy.org, and Todd Henry's Accidental Creative, Gigi discusses how we are creating fish ponds of new ideas. She shares five steps on how to lay out your creative environment to spur new raw materials for future projects and great ideas.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupBookNet Canada
From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.
Data-Ed Online: Emerging Trends in Data JobsDATAVERSITY
Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data flood, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately however, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management capabilities are the root cause of many of these failures. This webinar covers three lessons (illustrated by examples), which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.
Takeaways:
Organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business strategy.
Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
There are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.
SXSW Panelpicker 2015: Surviving the Shift: Music and DataGigi Johnson
Join Gigi Johnson and the UCLA Center for Music Innovation in our session on Surviving the Shift: Rethinking Music and Data at SXSW 2015, in Austin, TX, at 2 pm on March 20.
More information: http://schedule.sxsw.com/2015/events/event_MP41431
Music 2020: Changing the Future - SXSW 2016 Panel PickerGigi Johnson
How do we change the future in the face of major uncertainty? The music industry has been fighting in public about the present as major power and economic shifts are happening. This SXSW Panel Picker pitch is a very short version of an hour-long discussion of how we get 20/20 vision about possible futures in music and how we set our sights on the directions of desired change.
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
FTC FIRST Summer Conference: Gearing Up Mad Interview SkillsGigi Johnson
Share our July 24, 2014 FIRST Tech Challenge webinar slides! Info: http://www.usfirst.org/roboticsprograms/ftc/gear-up-with-ftc and http://firsttechchallenge.blogspot.com/2014/06/gear-up-with-ftc-inaugural-first-tech.html
Description: Team judging interviews can be a mystery for rookie teams -- and for many experienced teams and mentors as well! We'll share stories of good and challenging judging interviews and cover 5 steps to improving your team interview skills. Gigi Johnson, EdD, has both judged and coached FTC teams in the Los Angeles area and with humor and insight is glad to share ideas on gearing up your team judging interview skills.
SXSW Music 2015: Surviving the Shift: Rethinking Music and DataGigi Johnson
Gigi Johnson, Inaugural Director of the UCLA Center for Music Innovation, shared this presentation at SXSW Music 2015. She discussed how artists and those who support them might think differently about planning how to work with data, and how the "Digital Ma" and Small Data might make sense for artists in a world shifting from transactional music purchases to relational content. She talked about Super Fans and tools that are in use now for engaging with your fans, plus concerns as this shift continues for artists.
SXSW 2016 - Music 2020: How We Can Change the FutureGigi Johnson
Slides for the 2016 SXSW Music presentation and discussion at http://schedule.sxsw.com/2016/events/event_PP53896. ow can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?
While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures.
This presentation wrestles with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.
Create Everywhere: #ISTE2014 Creativity PlaygroundGigi Johnson
In the Creativity Playground at #ISTE2014, Gigi Johnson shares a half-hour discussion on how we can build personal support to Create Everywhere. With a focus on tools from Howard Rheingold's Net Smarts, Peeragogy.org, and Todd Henry's Accidental Creative, Gigi discusses how we are creating fish ponds of new ideas. She shares five steps on how to lay out your creative environment to spur new raw materials for future projects and great ideas.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
While we have been busy trying to "define the damn thing" IA or answering the age old question of who rules, UX, IxDA or IA, the search engines have been busily transitioning to a machine mediated experience model for ranking. This means that SEO is now the responsibility of UX/IA whether we like it or not. This presentation lays out how search engines evaluate user experience and how we can influence this evaluation with an optimized design.
Self Service Online Research - online communities for research and insightsStephen Thompson
In this webcast, we Stephen Thompson (EVP, Ramius) and Lenny Murphy (Chief Editor and Principal Consultant, Greenbook):
• Discuss how the online research world is shifting and how that is expected to develop in the near future. This include some (very) early stats from the Greenbook GRIT report for 2014.
• Round up some of the new software tools available for gathering insights under the categories of Surveys / Microsurveys, Crowdsourcing, Analytics, Big Data, Video, Mobile and Online Communities.
• Work through some examples of how Ramius’ new platform, Recollective, is being used by marketing and research professionals to build on-demand insight communities and conduct rapid, qualitative research online.
uTest CMO Matt Johnston Presents "Online Communities: Changing the Way Work ...uTest
Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’ to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights.
Using real-world examples, Johnston will dispel the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.
When it comes to design, everyone has an opinion! However, during reviews and discussions it’s those with more than an opinion that fair the best. Successful design solutions require a deep understanding of audiences, clear strategy, and good ole data.
In this session you’ll learn:
- common data sources for design,
- how to build a data-informed approach,
- what data-informed design looks like in the wild (aka case studies).
Whether you’re trying to prove a point, make an improvement, or discover something new, data-informed design moves your team from gut-feelings to fact-based decisions.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
Big Data and Advertising: Cutting through the Hype, Getting to What Matters. Presented by Jed. C. Jones, PH.D Co-Founder of MindEcology, at The 2015 District 10 AAF Dallas.
Collaboration and Website Tools for TLI LincsLasa UK
Slides from Website Tools workshop for TLI Lincs partnership in Sleaford on 26th June 2012.
Includes Google, Dropbox, Doodle, Mailchimp, Survey Monkey & Eventbrite
Dashboards are Dumb Data - Why Smart Analytics Will Kill Your KPIsLuciano Pesci, PhD
Organizations of every size have access to data dashboard technology, yet none of the solutions have delivered on their hype and right now across the world executives and analysts are staring at a dashboard and thinking the same thing, ""so what?""
The failure of dashboards to deliver meaningful insights is inherent in their simplicity: they only show surface level information, and not the relationships between data points that really drive the fate of your organization.
But all is not lost! By combining the right mix of technology and human expertise in business strategy, research and data mining you can embrace the smart analytics movement, and start accessing insights that grow your company and your competitive position.
You can watch the accompanying webinar here: https://youtu.be/RdOcPxv9wLs
The search for new business ideas and new business models is hit-or-miss in most corporations
When good ideas do emerge, they’re often doomed because the company is organized to support one way of doing business and doesn’t have the processes or metrics to support a new one.
A conversation grounded in slides, which was with a group of Swedish CIOs in March 2018. We talked about the implications of data collection for those who weren't even directly involved in data collection; for organisations, talent hunters, and ultimately ecosystems.
Similar to Drinking from the Digital Data Fire Hose (20)
Imagining and Empowering: Rethinking and Retooling for the Digital Future(s)Gigi Johnson
Enjoy my keynote presentation slides from the Friends of the National Library of Medicine on "Post-Pandemic Libraries: The Upcoming Era of Change". My session, which started the day, was about "Imagining and Empowering: Rethinking and Retooling for the Digital Future(s)". Add'l info: linktr.ee/gigijohnson
Smart Phones, Smart Audiences? SF Discussion June 2017Gigi Johnson
Gigi Johnson joined guests with the San Francisco Entertainment Commission on a warm SF day to discuss how technology influences music consumption and live concert choices. These slides kicked off the conversation, which continued for about 3 hours in total. The conversation included discussions of the impact of streaming music and digital subscriptions, as well as playlists, on how we decide if and where to go for live content.
Tech Tools for Music Industry Teaching and ExplorationGigi Johnson
At 2017's Music Business Association in Nashville, Gigi Johnson from UCLA's Herb Alpert School of Music shared this starting group of tech tools that both teachers and students can use to explore what is happening in the digital world of music. This is just an introductory list of free or inexpensive tools to get people started. More extensive tools can be found via the Center's website and podcast: http://innovation.schoolofmusic.ucla.edu.
Ecosystem Transformation: Accelerating Change in Music Human/Tech SystemsGigi Johnson
Gigi Johnson, the Executive Director of UCLA's Center for Music Innovation at the UCLA Herb Alpert School of Music, shared this discussion in May with a group of music executives about the impact of streaming music and other technologies on how we create and enjoy songs, community, and experience in music. This presentation was shared with those in attendance, and we now are sharing this with this SlideShare community as well. http://innovation.schoolofmusic.ucla.edu
Pixelating Reality: How Smartphones Shift Now @SXSWGigi Johnson
This presentation is being shared as a Core Conversation at 2014 SXSW Interactive: http://schedule.sxsw.com/2014/events/event_IAP24245. Many of us carry smartphones wherever we go. Increasingly, we are leaning on them as active and passive gathering devices of data and images. Google Glass and other recording devices bring the question further front and center—how is our recording and perpetually digitally checking in affecting our everyday lives? How are those check-ins and recordings shifting our being "present" in our shared Now and Here? Are we increasingly taking the opportunity to be digitally Elsewhere and not Present? How can we design locations and events to engage with a smartphone-embracing public?
The New UGC: University-Generated ContentGigi Johnson
Sloan Consortium International Conference on Online Learning Presentation from November 2013. Are we at the level of cat videos for university video content? This discussion looks at blended and online learning video content versus other UGC trends in other media. It shares 5 brief case studies with use cases of video in F2F and blended environment. It then suggests issues and trends to consider in thinking about incorporating video into future university class environments
Facebook 2013: Dominant, Plateauing, Shifting Audience, and Shifting PlacesGigi Johnson
Introduction to Digital Hollywood Fall 2013 panel on "The Facebook Factor." Briefing on current Facebook trends to prompt panel discussion and audience introduction.
In this presentation at SXSWedu in March 2013, Dr. Gigi Johnson explores the fuzzy world of “blended” courses in higher education. She dissects the tensions and tribulations as universities attempt to blend F2F and web-enriched tools in traditional environments, including challenges of time, space, and data politics in research universities, challenges with cost structures and faculty development, and abundant legal and IP issues. What is a class vs. what it could be with rich alternative technologies for learning? How do old universities rethink “class” instead of “just” repackage learning in a blended environment?
Education Clouds: Cloud Computing West 2012 ConferenceGigi Johnson
Mini-Keynote Presentation from the November 2012 Cloud Computing West conference - http://www.cloudcomputingassn.org/events/T1204/agenda.html. Discussion of the transformation paths of US education as it leans into cloud-based computing and storage in its pursuit of Everywhere Education
Changing Minds, Changing Organizations, Changing TechnologiesGigi Johnson
Academy of Management (AoM) 2012 Professional Development Workshop (PDW), hosted by the Managerial and Organizational Cognition Division (MOC) and organized by Gigi Johnson, EdD, Maremel Institute. This set of slides summarizes the discussions and data from a three-hour workshop for academics and practitioners who work toward changing organization stories around what is possible with technology.
Reframing Technology Narratives and Routines To Energize Organizational ChangeGigi Johnson
A CUE 2012 poster presentation. This action research study approached the gap from a different direction: how do decision makers consider technology alternatives for classrooms before decisions are even made? This qualitative study explored how educational organizations can use their own narratives to better understand their decisions, as well as to create capacity for stronger technology-enriched learning in the classroom. Through five intervention workshops in January 2011 across a K-12 school district, I worked with 16 stakeholders to examine, understand, and engage narratives that I had gathered in a 2010 district pilot study.
On the positive side, the intervention spurred intent for personal change processes from some of the individuals. It also identified narratives that restrained change. Those restraining narratives linked with district values that reinforced technology as (a) time consuming, (b) expensive, and (c) not part of the core teaching mission. Most other alternatives were missing from consideration, as were considerations and stories of students as technology users. Organizational leaders did not see that they had any responsibilities to encourage new routines, alternatives, and narratives about a positive-focused future using technology.
From these insights, I posed a model of how narrative drivers affect alternatives and routines around technology and other organizational decisions. This approach resulted in a new model, combining theories at the intersection of organizational routines and decision making, narrative research, and technology frames, and organizational cognition. I provided further suggestions for actions at the intervention site, as well as further research directions at this intersection of organizational narratives, decision-making, and social actions involving technology and education.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
1. Drinking from
the Digital Data
Fire Hose
WEBINAR
US Dept. of Housing and
Urban Development
OCIO Learning Session
Maremel Institute
Dr. Gigi Johnson
April 2014
2. … as I’ve said many times
the future is already here
William Gibson, 1999, NPR
— it’s just not very evenly
distributed.
2
3. This Webinar
In this introductory-level session, we will share:
Strategies and tools for
creating a proactive “pull”
of the right abundant data
for decisions coming up
the road
Ways to save you an hour
a week in how your team
may be using data now
Insights into social media
as a business intelligence
tool for listening, not just
“marketing”
Ways to spy a bit on your
competitors’ actions and
plans
3
6. Big Data: Big Business But Not
Today’s Discussion
6
Despite free/cheap tools,
smaller businesses often do
not use Internet customers or
external market research data
to make strategic or marketing
decisions.
8. Our Core Discussion
How will better use of data improve the Key
Performance Metrics of my firm or in my job?
What is my Data Strategy?
• Understanding opportunity cost in time
• Dealing with uncertainty
• Make better decisions
8
9. 5 steps to both grow and simplify
1. Strategize
2. Create Simple Systems
3. Listen
4. Visualize
5. Share (Smart)
9
10. 1. STRATEGIZE
How we can use this abundant data to make
better daily and strategic decisions?
10
11. W’s: Who, What, Where, When, Why,
and How?
• What do I need to know?
• What is available out there already?
• How much money and time will this cost?
• What is available for free or cheap?
– Will that service go away because it doesn’t have
a robust business model?
– Is it free or cheap because they share rights to my
information?
11
12. Consideration Sets –
Data Affecting Choice
“I found this cool product at the convention, and
the salesperson said…”
• Anchors — first ideas or data lock in the process and create
bias
• Art of the Possible — how broad of a range of options?
12
13. ―Just In Time‖ Search — Not Neutral
• Keywords/Taxonomies/ Domain Phrases — words we use
• Affected by location, mode (e.g., mobile), past searches
• Nature of Google (67% of US Searches): Inbound links, not
public popularity, and Google’s PageRank index
• Search & Social drives Ads: re-targeting and augmentation
13
14. “Just in Time”
vs. Queues
Todd Henry
“The Accidental Creative”
Setting up queues for
future decisions
• Filter
• Discovery
14
15. 2. CREATE SIMPLE SYSTEMS
How can we use tools and design systems to
use data for decision-making and business
growth?
15
16. The Words We Use and
Plan Around Matter
• “Keywords"
– Google Keyword Planner -- challenge of Google
Analytics and keywords
– Alexa -- keywords
• Our own “taxonomy”
– How do we search, gather, and re-find information
for our work domain/field?
– What words are important to other people, esp.
current and potential customers?
16
31. Storage and Replay:
Social Bookmarking & Dashboards
• What to DO with the darned information once
we have it — for ourselves and for our
working teams
• Examples:
– Diigo in Social Bookmarking
– NetVibes in Dashboards for teams
31
36. Storage and Rediscovery
36
Hard Drive — cost in time and resources,
rediscovery, privacy
• Tendency: Folders on hard drives, with uncertain
names
• Tagging: Taxonomy of stuff
• Hard Drive or Cloud?
Sharing Ideas
• Evernote (Your 100 year memory)
• Dropbox (consumer), Box.net (end products with
clients)
• Google Drive
• Dropbox -- challenge - notifications
• Shoulder-tapping systems in a busy world
37. Continuing Challenges in Data
Finding, Storage, and Rediscovery
• How do others think?
• Retention Policies — when do we ditch it?
How stale?
• Who owns this?
• How do I remember to come back to changed
data? Does this still need to tap my email?
37
38. Opportunity in New Combinations
• Reorganization — going through old folders
• Forced Adjacency — putting ideas together
that normally don’t mix
38
39. Become ―Net Smart‖
39
Net Smart Now in Paperback:
http://www.amazon.com/Net-Smart-How-Thrive-Online/dp/0262526131
Peeragogy.org 2.0 Handbook: PDF at http://peeragogy.net/peeragogy-2.0-print.pdf
Peeragogy.org
Collaborative Handbook
40. 3. LISTEN
How can we use data from inside and out
that is already around us?
40
41. Business Intelligence
Through Social Media
• Skimming from social
discourse
• Skimming through social
sentiment
• Real-time analysis
• Connecting databases of
purchasable consumer
data with your own
customer data
41
42. Challenges with Aggregated Data
• Who are you? Multiple devices or browsers
• Who are you? 5 users on Netflix, etc.
42
Source: By Jeremy Keith (Flickr: Cuddling with multiple devices)
[CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
43. Data – Presence and Connecting as
Content and Data
• Social Networking as content
– Twitter, Facebook, Tumblr, FourSquare, Reddit–
what are you doing and what do you like?…with
data
• Ecosystems around ecosystems: Twitter and FB
application developers
– Diigo, StumbleUpon, Pinterist, Tumblr, Instagram,
Vine, SnapChat – what are you looking at?
– Spotify, YouTube, and Pandora –what are you
listening to?
44. Business Intelligence through
Listening
• Basic and Easy: Job
Postings by
Competitors
• Scraping Twitter
feeds of competitors
and industry
pundits/reporters
• Google Alerts – any
keywords that you
choose
44
45. 4. VISUALIZE
How can we use visuals to make and
persuade around decision and data?
45
46. Visualization: Decision Framing with
Complex Data
Two goals:
1. Use visuals to made decisions with data
2. Use visuals to convince others in
organizations to make similar or better
decisions
46
49. Data
Visualization
• Visual.ly – Platform to create new infographics
• Piktochart – Transforms your information into
memorable presentations.
• Infogr.am - Create interactive charts and infographics.
• Gephi – Like Photoshop for data. Graph visualization
and manipulation software.
• Tableau Public - Free data visualization software.
• Free Vector Infographic Kit – Vector infographic
elements from MediaLoot.
• Weave – Web-based analysis and visualization
environment.
• iCharts – Charts made easy.
• ChartsBin – A web-based data visualization tool.
• GeoCommons – See your data on a map.
• VIDI – A suite of powerful Drupal visualization modules.
• Prefuse – Information visualization software.
• StatSilk – Desktop and online software for mapping and
visualization.
• Gliffy – Online diagram and flowchart software.
• Hohli – Online charts builder.
• Many Eyes – Lets you upload data and create
visualizations.
• Google Chart Tools – Display live data on your site.
Infographics for
Decisions
49
50. 5. SHARE (SMART)
How can we work with teams and partners to
best use collaborative data and tools?
50
51. Current Knowledge Patterns
• Common: email, print to share, cloud or hard
drive folders
– Weak choice to filter, find, and discover
– Demographic differences
– “Zero” cost – high social costs for others, social
obligations
How do you discover, filter, and store business
knowledge?
51
52. Knowledge Management for
Collaborative Work
• Modern Challenge: Distributive project
management.
– Salesforce as a $38 billion market cap business
• Assumptions and unspoken routines
• Difference by audience and type of work
– E.g., creative tools at
http://www.creativebloq.com/design/online-
collaboration-tools-912855
52
53. We (vs Me) and Data
• Collaboration Tools – More than just shared
storage
• Physically Distributed Teams: Dropping Avg.
Sq. Foot/Employee:
– 225 in 2010 to 176 in 2012 and 150 in 2013
(CoreNet, 2013)
– 195 in 2012, down from 250 “Gold Standard”
(Norm Miller, UCSD)
57. Just a Step in the
Digital River Firehose
• This is just a starting step down an interesting
path . . . How do we balance time, value,
information, and behavior of others?
• Resources change with greater speed . . . How
do we keep tabs on what is possible and shift
from what is outdated?
57
We are working on a spectrum of abilitiesData architects and web-based advertising systems are growing data ecosystemsThe Average person is further back on the spectrum
This introductory-level session is for team leaders who want a healthy sampling of tools and techniques. The webinar will conclude with suggestions on further areas to develop your skills and find additional solutions.
We live in an era of a growing data tsunami.Consumer web applications are throwing data off like dandruff. “Big data” and “The Internet of Things” are being thrown around as buzzwords in strategic planning and IT spending. 90% of data supposedly has been created in the past two years.
Data-driven decisions and consumptionMobile: Here/now – 80% of emails, 40-60% of social media engagementSemantic Web: Digest it for youReal-Time Search: Each TweetMassive infrastructure challenges with data systems, algorithmsMassive need for “onramps” for your average businessContext + Social + Ad streams drive new Consumer Data and Insights Rise of the attention economy – bifurcation of immediate purchase data and the need to simplify digital livingAbility to track actual paths of influence and just-in-time data
Big Companies = Mixed BagTitles often Data Scientists or Data ArchitectsData Analytics Association — need to be “understood” or connect with line executives
Challenged-- strategic leaders in companies without a data team.MessyTakes timeTools changeIdentity driving choiceThat's too technical. I'm not a data person. That's not my job.Relationship with time. Use time differently — alternate use of data timestealing our email time backbuilding a Pull lifeData vs. time in decision makingMatching time, decisions, and tools -- big data in your own world.Era of data abundance -- changing structures to support
What should we do?
Wrestle with uncertaintyDecision, alternative creation. Problem and opportunity identification.
Questions to Intel 10 years ago on our Digital Stuff
New Cow Paths of Behavior and Information
Email -- awkward, unspoken solution setGeorgetown Press -- emailDavid Pyott and his cc ruleTom Mendez and Dudley Mendenhall -- piles of papers upon request
Illusions of productivity software. Collaborative support tools. Creativity in groups white boards, colored pens. Past whiteboards with printers. Error rates, simplicity of use. Dan Shneiderman framework.