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Jon Ingham Smib Presentation
The document discusses leveraging social media for competitive advantage, focusing on intangible value and organizational processes. It highlights concepts such as social and relational capital, and the role of these elements in enhancing business capabilities. The author, Jon Ingham, emphasizes the importance of integrating social media into strategic business practices.
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Jon Ingham Smib Presentation
- 1. Using Social Mediafor Competitive Advantage Jon Ingham Social Advantage
- 2. • Intangible Value Strategy Map • Value Triangle • Social and Relational Capital • Capability to Organisational Processes
- 3. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C
- 4. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C es ss ce ct ro P pa n t tion Im e is a ility ss tm an ab ne ve s si In O rg C ap Bu
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- 9. Enterprise 2.0? es ss ce P ro tion sa ni r ga O
- 11. Social Business? es ss ce ct P ro pa on Im ti ss sa ne ni si r ga u O B
- 13. Competitive Society? es ss ce ro ct P pa on Im ti ity ss sa il ni b ne r ga a pa usi O C B
- 15. Fin Phy anc sica ial l cap capi ital tal Cust ome r cap Know ledge ital capita l Human capital Org anisatio i al capital Soc ital c ap nal atio nal Ca nis O rga pability
- 16. ct pa Im i lity ss b ne a pa u si C B
- 17. es ss ce P ro tion a ility is n ab r ga ap O C
- 18. Marketing PR HR Facilities Design Organisation Communication Development Leadership Social media Management
- 19. Jon Ingham Executive Consultant StrategicDynamics Consultancy Services Social Advantage http://blog.social-advantage.com @joningham jon.ingham@social-advantage.com +44 (0) 7904 185 134