The document summarizes 5 recent marketing campaigns: 1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content. 2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds. 3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities. 4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,