This document summarizes and provides links to several video advertisements: 1) A Microsoft Kinect ad that shows how the device has been used creatively by the public to improve lives. 2) A Beck's beer ad featuring a mobile app that tests sobriety with a moving keyhole task to call a cab if failed. 3) A Volkswagen Tiguan ad showing how the car leads a young couple to appreciate finer things. 4) A Sonera 4G network speed test ad in print media that includes an interactive game. 5) A National Geographic augmented reality installation allowing people passing shopping centers to interact with AR wildlife and space content.

1. 5
07th November 2011

2. 1. Microsoft Kinect Effect
When it comes to computing, Apple have had the „wow‟ factor in
their ads for the last few years, but a new advert from Microsoft that
has just been released is seriously impressive.
Featuring their Kinect gaming device, it features some of the social
ways in which it has been hacked by the general public to improve
people‟s lives. It‟s the sort of advertising that moves people to buy
products.

3. 1. Microsoft Kinect Effect
http://www.youtube.com/watch?v=T_QLguHvACs&feature=player_embedded

4. http://www.youtube.com/watch?v=O8jFHBXtZOs
2. Beck‟s sobriety test app
We want people to drink Beck’s responsibly – that’s why we
created a mobile app that tests your sobriety. When drunk,
one cannot perform even the simplest task – like fitting a
key into a keyhole. And, as we all know, Beck’s logo is – a
keyhole with a key! So, we designed the simple sobriety
test app: in order to test your driving ability, you need to
keep a key in a moving keyhole for 25 seconds. Fail to do
so, and the app automatically dials the cab company in
your area. When you drink and drive, there’s no going
Beck’s! Links to the App: iPhone, Android

5. 2. Beck‟s sobriety test app
http://www.youtube.com/watch?v=E8aGW55Ddno&feature=player_embedded

6. 3. Volkswagen Tiguan „Cross Country‟
Here is a fantastic new ad for the Volkswagen Tiguan entitled “Cross
Country” created by DDB, Sydney.
The commercial features a young couple who, after experiencing the
quality of their new Tiguan, have developed an appreciation for
the finer things in life.

7. 3. Volkswagen Tiguan „Cross Country‟
http://www.youtube.com/watch?v=xeggGGNzSl8&feature=player_embedded#!

8. 4. Sonera- Speed Test
Sonera wanted to find a way to show off the fact that they have the
fastest 4G network in the print media.
They came up with this interactive game.

9. 4. Sonera- Speed Test
http://www.youtube.com/watch?v=1_pzZ5z5LAI

10. 5. National Geographic- Live Augmented Reality
National Geographic have a road show touring shopping centres in
Hungary, with an augmented reality installation that lets the
thousands of people passing by interact with the type of content
they would find on the National Geographic channel, from dolphins
and dinosaurs to leopards, spacemen and lots more.
It works by placing a huge digital screen and high-powered camera
in front of an AR marker that is stuck to the ground. As people step
onto the marker, the content comes alive on the big screen in front
of them. They also had a park ranger who was there to help
people interact with the augmented reality content and make the
whole installation a little more interesting. Created by AppShaker.

11. 5. National Geographic- Live Augmented Reality
http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-
installation-hungary/