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The document discusses the concept of a "super app" which was invented by Mike, the founder of Blackberry, and defined as a closed ecosystem containing many apps within a single app. It suggests imagining if all the daily apps a person uses, such as booking hotels, buying movie tickets, social networking, food delivery, gaming, ride hailing, e-payments and messaging, could be accessed within one app. Some current examples of companies pursuing the super app model are provided.










