This document summarizes several marketing campaigns and initiatives from the past week: 1) The #EndItMovement used a see-through truck at a sporting event to raise awareness of human trafficking. 2) Coca-Cola Hong Kong's "Chok Chok Chok" campaign used a phone app and TV ads to get teens excited about a new product. 3) McDonald's played pranks on customers at the drive-thru as part of an April Fools' campaign.

1. 07.04.14

2. This Week...
See Through Truck, Chok Chok Chok, Mc Drive surprise, the digital newspaper holder,
Sit Think Play!
See Through Truck
#Enditmovement
Chok Chok Chok
Coca Cola
Mc Drive surprise
Mc Donalds
The Digital Newspaper holder
Neuer Zurcher Zeitung
Sit, Think, Play!
Capdell

3. Powerful stunt to create awareness of human trafficking to
thousands of people at a national sporting event in Atlanta
on the weekend of April 6th.
Visit enditmovement.com for more details on how you can
be in it to END IT. #enditmovement
See Through Truck
#Enditmovement

4. CocaCola in Hong Kong wanted to get teenagers excited
about a new TV spot.
They developed a gaming app where the user has to shake
their phone back and forth - or ‘chok’ – to catch falling
bottle caps. The catch is the app is only activated by the
music from the TV spot. People tuned in every night to
watch the ad at 10pm and collect bottle caps, which were
redeemed for instant prizes straight to their phone.
Chok Chok Chok!
Coca Cola

5. Mc Drive surprise
Mc Donalds
An April fools campaign from Mc Donalds transformed their
drive thru experience into an extraordinary journey for
people filled with surprises!

6. The Digital Newspaper Holder
Neuer Zurcher Zeitung
In order to advertise the digital version of a newspaper,
Jung von Matt/Limmat made classic newspaper holders out
of wood and fitted them with LED boards.
The boards were programmed so that they could receive
RSS-feeds through an infrared transmitter. Software was
written, which sent the breaking news from the server
directly to the receiver in the holder. Located in cafés, bars
and restaurants, the digital newspaper holders surprised
the target audience with news that was more up to date
than the printed newspaper.

7. Capdell, a Spanish furniture brand that specialises in
chairs, created a space within the store for a limited
time, where customers could interact with some of their
products.
Their tagline is ‘sit, think, imagine’ and they changed
this to ‘sit, think, play’, for the purpose of this stunt, and
encouraged people to sit on the seats and see what
would happen!
Each seat represented a different instrument, and when
sat on at the same time, performed as an orchestra!
Really nice way of encouraging trial of a brand in a
simple and playful way!
Sit, Think, Play!
Capdell