Mas aula08

Conceitos Interativos
Interactive Design II
Aula 08
Plinio Okamoto
29 de Novembro de 2010

Agenda da Disciplina
Aula 08 29/nov Interactive Design II
Aula 09 02/dez Pré-Apresentação | Ajustes finais
Aula 10 13/dez Apresentação Final com Convidado
Agenda de hoje
- INTERACTIVE DESIGN II
- QR CODE TYPES
- QR CODE – BUSINESS CARDS
- QR CODE – USAGE EXAMPLES

K.I.S.S.
Interaction Design and Experience Design TechEase09

Augmented Reality Brings a
Shadowy Fantasy Land to Life
http://www.fastcompany.com/1658142/a-shadowy-fantasy-land-comes-to-life-via-augmented-reality
Video

Toyota Auris HSD:
The cleanest test drive ever
http://www.youtube.com/watch?v=a9fAAXXO4zo&feature=player_embedded#!
Video
Massive augmented reality campaign
from Toyota and agency Saatchi &
Saatchi to promote the new Auris
hybrid. The result, of course, is the
"cleanest test drive ever.“
Considering the Auris doesn't come
out until September, this looks like a
great way for Toyota to enable
consumers to take a test drive before
the car is even available.

http://www.readwriteweb.com/archives/iphone_as_rfid_tag_reader.php
O novo iPhone, será dotato de leitor RFID, que usa objetos físicos para controlar a
reprodução de mídia, interage com os tags das mercadorias que devemos comprar a
faz os pagamentos
Video

Samsung Interactive
Manual for the Elderly
http://www.mobilebehavior.com/2010/06/01/mobile-phones-enable-new-interactive-experiences-with-print/
Out of the Box is an experience designed for Samsung. It
educates the elderly on how to use their mobile phone (no
grandkids required!). In both of these examples, we see the
bridging of a familiar medium (the book) and cutting-edge
technology. Through this, designers are able to build on pre-
existing behavior while still presenting innovative new ideas.

Samsung Interactive

Samsung Interactive
Video

PhoneBook
http://www.mobileart.jp/phonebook_en.html
It’s the hybrid book which combined iPhone and an ordinary
book. You can enjoy interactive actions there,
by touching the screen or tipping the book as you read it.

PhoneBook
http://www.mobileart.jp/phonebook_en.html
Video

Rethink Scholarship
http://rethinkscholarship.com/
Video

Donald Duck Gets QR Coded
Egmont, the Danish publisher of Walt Disney’s
Donald Duck magazine, in cooperation with
Okari Mobile have published a special comic
edition with QR Codes. The comic features a visit
to Denmark by Donald and his nephews Huey,
Dewey and Louie with QR Codes in appropriate
places linking to sound and animation. This is the
first time a QR Code has been used in media for
children and there is something rather nice about
the fact that modern technology is introduced to
them by such a distinguished vintage cartoon
character.

QR Code JigSaw
Marked Cards for Geeks

http://www.mobilebehavior.com/2010/04/21/barcodes-entertainment-
weekly-print-edition-made-interactive-with-microsoft-tag/
Entertainment Weekly Print
Edition Made Interactive With
Microsoft Tag

http://www.mobilebehavior.com/2010/05/24/qr-code-in-true-blood-
promo-during-lost-finale/
Promotional QR Code
For True Blood
Video

Needlepoint QRcode Facebook Link

qr code business card - with a twist

Moo Sticker Book of QR Codes made with our API

http://www.flickr.com/photos/btypedesign/5114191810/sizes/z/in/photostream/

http://www.flickr.com/photos/zipckr/3637348558/sizes/m/in/photostream/

http://www.flickr.com/photos/qrazystuff/4559868639/

http://www.flickr.com/photos/abstrakone/2722452383/

http://www.mobilebehavior.com/wp-content/uploads/coffee.png
Espresso Machine Personalizes Service
Through Mobile Phone Identification
Designers In-oh Yoo & Bong-yup Song have conceptualized an Android-
based espresso machine that acts like your local barista.
The Apresso can recognize who you are and know what type of coffee that
you like by communicating with your mobile device.
Additionally, the Apresso has built in speakers so you can download and
listen to the music that you like or the music that is written as a QR code on
the coffee capsule while your coffee is brewing or while you drink.

Rebuild Central Park
http://www.rebuildcentralpark.com/

The World Park QR
The Gates was a site-specific work of art by Christo and Jeanne-Claude. The artists installed 7,503 vinyl "gates"
along 23 miles (37 km) of pathways in Central Park in New York City. From each gate hung a panel of
deep saffron-colored nylon fabric. The exhibit ran from February 12, 2005 through February 27, 2005.
The books and other memorabilia distributed by Christo and Jeanne-Claude refer to the project as The Gates,
Central Park, New York, 1979–2005 in reference to the time that passed from the artists' initial proposal until they
were able to go ahead with it.
The Gates were greeted with mixed reactions. Some people loved them for brightening the bleak winter
landscape; others hated them, accusing them of defacing the landscape. Some cyclists saw them as an
obstruction which could cause accidents[citation needed]
, although cycling is not legal on those paths. They received a
great deal of their nationwide fame as a frequent object of ridicule by David Letterman as well as Keith
Olbermann, whose apartment was nearby.

The World Park QR
http://www.theworldpark.com/nyc/
On Arbor Day Weekend, QR codes
were seeded across NYC's Central
Park, transforming it into a mobile
interactive experience. With web-
enabled smartphones and QR code
readers, users could explore "The
World Park" in a new way. Upon
scanning a code, users were
presented with educational trivia
about the park. Friends could
compete for the most correct answers
across categories like Science, Pop
Culture, Art, and History. After
attending, we wanted to learn more
about the project so we spoke with
Michael Ferrare, founder and owner of
Agency Magma, the group that put
the event together.
Video 1
Video 2

QR Code JigSaw
http://2d-code.co.uk/toys-r-us-qr-code/ /
QR Codes Enhance Loyalty Program
Toys “R” Us Hong Kong has launched an iPhone
app that integrates QR codes, content and
rewards. The app is primarily intended for Hong
Kong’s 700,000 Toys “R” Us Star Card loyalty
program members. By scanning QR Codes
(referred to as unlocking “R” codes) that can be
found in the Toys “R” Us catalog, on their
website, in-store and on posters users can view
videos and accumulate rewards.
Video

QR Code JigSaw
http://www.raspouteam.org/QR/

QR code short story competition
Through Twitter people are getting used to communicating in 140 characters or less, but can you
tell a story in 100 characters or less - and how would this look as a mobile phone QR code?
Last year QRcode.es ran a QR tales story competition, where people created short stories in QR
code format. (QR codes are essentially bar codes for mobile phones, you point your phone at the
code and if it has the right technology it will interpret this code as text or a web address.)
In 2008 332 tales were submitted from more than 15 different countries. The entries were
showcased in an online gallery and hard formats were displayed in an outdoor exhibition:
http://qrcode.es/contest/participar.php

QR code short story competition

Lacoste store QR code window displays
(pointing to Lacoste Tennis game)

Lacoste store QR code window displays
(pointing to Lacoste Tennis game)
http://www.nickburcher.com/2010/11/lacoste-store-qr-code-window-displays.html
The Lacoste store at Westfield has a QR code
mechanic in their shop window. Instructs
people to 'scan the QR code with your smart
phone to play the Lacoste Championship':
It all points to the Lacoste Championship
which is a classic bat and ball type arcade
game, also accessible through the website at
www.lacoste.co.uk. The whole thing is
integrated with Facebook / Twitter and at the
end of the game players can register for a
15% Lacoste store discount and enter a
Lacoste prize draw competition.

ScanNap – Napkin with QR Codes

Free books from 1STBANK via QR Codes

QR Code JigSaw
Hidden Sound - Case
Campanha da Zoo Records, uma loja de CDs em Hong Kong especializada em bandas independentes.
Uma ideia relativamente simples: a marca imprimiu QR Codes em imagens de animais grafitados pela cidade. Ali,
haviam informações sobre bandas alternativas, possibilitando a compra e o compartilhamento de faixas de uma
maneira inusitada. No total foram 14 animais diferentes com 14 bandas para serem descobertas.
O sucesso foi tanto que o estoque das bandas em questão simplesmente esgotaram. Campanhas desse tipo estão
cada vez mais comum, onde o consumidor deixou de ser um simples target para ser o combustível, sendo criado um
ambiente para que a interação com o consumidor seja pertinente e relevante para ambos, a marca e o usuário.
A criação foi da Leo Burnett Hong Kong e rendeu um Gold Direct Lion em Cannes esse ano, ganhando ainda um Silver
Lion na categoria “Retail and E-commerce”, um segundo Silver Lion em “Poster Design”, e ainda um Bronze Lion em
“Promo and Activations”. Fantástico, não?

QR Code JigSaw
http://www.ypsilon2.com/blog/publicidade/zoo-records-e-os-animais-com-qr-codes-promovendo-bandas-independentes-em-hong-kong/

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