Ignition 5 08.07.13
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The document summarizes several social media projects and campaigns: 1) The Milk Carton 2.0 project utilized Google Search, Pinterest, Facebook, and Foursquare to help find missing children in Canada. It won a silver award at Cannes. 2) An interactive obituary notice for J Garcia Lopez brought a more personal touch. 3) Virgin Atlantic's "Upper Class Bench" campaign placed a luxury airline seat in a NYC park to remind people that flying should be extraordinary, winning a Silver Lion at Cannes.
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my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
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3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
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Ignition 5 22.07.13
Honda used Vine videos and Twitter to promote its summer car sale event. It responded to customer complaints about old cars with personalized six-second Vine videos encouraging them to get a new Honda. Johannesburg Zoo set up sensors in a honey badger enclosure connected to social media for the honey badger to tweet from. Samaritans receive about 1 million calls a year including 1 in 5 suicidal calls and need more listening volunteers. Compassion in World Farming campaigned for higher welfare free range farming to reconnect people with their food after the horsemeat scandal. Douwe Egberts placed a coffee machine at an airport that dispenses free coffee when detecting a yawn through facial recognition software to let tired travelers try its
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This document discusses how culture shapes branding and consumer behavior in subtle yet powerful ways. It provides several examples of how companies have successfully leveraged cultural insights to strengthen their brands, such as Apple producing T-shirts in China that recognized local culture. The document also illustrates how culture can sometimes contradict logic, using the example of green fire trucks that were less visible to drivers because of cultural associations. It emphasizes that ignoring culture is like having an empty brand and that leveraging cultural knowledge can help brands form stronger emotional bonds with customers.
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Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
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1. A Pittsburgh company called Maya has introduced the iPad Sprocket App and holder, which allows cyclists to signal turns and stops to motorists by tilting or stopping their iPad, displaying arrows and stop signs.
2. The Childline 'How u Feelin?' TV ad aims to raise awareness of Childline services for children and young people, showing them they can express their feelings creatively online or over the phone.
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my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
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This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
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This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
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This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
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Honda used Vine videos and Twitter to promote its summer car sale event. It responded to customer complaints about old cars with personalized six-second Vine videos encouraging them to get a new Honda. Johannesburg Zoo set up sensors in a honey badger enclosure connected to social media for the honey badger to tweet from. Samaritans receive about 1 million calls a year including 1 in 5 suicidal calls and need more listening volunteers. Compassion in World Farming campaigned for higher welfare free range farming to reconnect people with their food after the horsemeat scandal. Douwe Egberts placed a coffee machine at an airport that dispenses free coffee when detecting a yawn through facial recognition software to let tired travelers try its
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This document discusses how culture shapes branding and consumer behavior in subtle yet powerful ways. It provides several examples of how companies have successfully leveraged cultural insights to strengthen their brands, such as Apple producing T-shirts in China that recognized local culture. The document also illustrates how culture can sometimes contradict logic, using the example of green fire trucks that were less visible to drivers because of cultural associations. It emphasizes that ignoring culture is like having an empty brand and that leveraging cultural knowledge can help brands form stronger emotional bonds with customers.
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Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Ignition five 26.04.10
1. A Pittsburgh company called Maya has introduced the iPad Sprocket App and holder, which allows cyclists to signal turns and stops to motorists by tilting or stopping their iPad, displaying arrows and stop signs.
2. The Childline 'How u Feelin?' TV ad aims to raise awareness of Childline services for children and young people, showing them they can express their feelings creatively online or over the phone.
3. Walt Disney Pictures has created an Alice in Wonderland app for the iPad where users can interact with characters by moving the tablet like a storybook.
Marketing of Ideas Vs Marketing of Products
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The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
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This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
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This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
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The document discusses strategies for creating brand polarization. It provides examples of polarized brands such as Apple, Modi, and PETA. It also discusses how to measure and capitalize on polarization. Some ways discussed to create polarization include driving a wedge in the market through strong focused segmentation, and launching provocative ads. Examples provided include Magners vs Strongbow alcoholic drinks targeting different segments, and Axe vs Old Spice targeting different gender images.
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This portfolio submission includes projects for Stabilo pens, Hercules, Charlotte's Web, and Rumpelstiltskin under section A. Section B includes projects for Five Star Notebooks and India. An outdoor campaign for HUF Footwear would scuff public property with skateboard marks and tags promoting the brand and message of "no apologies." Under section D, a digital project for Sweetleaf Coffee Shop would use the Periscope app to live stream the cafe's atmosphere and activities.
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This document provides a summary of various marketing campaigns and products from this past week:
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2) A Greek health company called Lanes created an engaging Facebook campaign and interactive vending machine to promote their vitamins.
3) An insurance company in Israel implemented a unique video-on-demand takeover campaign to illustrate that insurance premiums should vary by individual needs.
4) A prototype "Alert Shirt" uses haptic feedback technology to allow soccer fans to experience in-game sensations like impacts and adrenaline rushes.
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Andries du Plooy's portfolio
Andries du Plooy is a father and husband who enjoys spending time with his family. He has a background in marketing, communication, and journalism. He has worked in various roles in the creative industry including as a copywriter, producer, and director. Some of his past projects include creating television shows and series about topics like food, crime investigations, and the environment. He also has experience with web design, content creation, and producing advertisements.
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Several brands used social media campaigns to promote their products, where customers could receive discounts or free items by posting on Twitter or other platforms. Old Navy hid flip flops around cities and had users tweet their summer activities for a chance to get a free pair. Urban Outfitters offered $10 off for a selfie in their fitting room. Marc Jacobs' pop-up shop gave items in exchange for posts with their hashtag during Fashion Week. Kellogg's did something similar, giving out free cereal samples for tweets at their London pop-up shop. Radio Shack had phones vibrate when their hashtag was used, with the last tweet before it fell winning the phone.
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The document summarizes PG Tips' rebranding efforts through its Al and Monkey digital advertising campaign. It discusses key aspects of the campaign including its parody of the film "When Harry Met Sally", involvement in rainforest charity, relatability to British audiences, and targeting of adults aged 18-100 in the UK. It also proposes a new idea for a flavored tea range representing different cultures to appeal to people of various ethnicities living in England.
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by the Strategic Planning of Brand Union Paris
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This document provides summaries of marketing campaigns and products from various companies:
1) Tourism British Columbia placed a large interactive vending machine in San Francisco to promote British Columbia vacations.
2) Ray-Ban's "Bright Light" app helps users find sunspots in cities to encourage outdoor activities while wearing sunglasses.
3) An ATM in Peru featured a character promoting literacy to draw attention to the issue of illiteracy affecting many children.
4) A UK National Lottery campaign highlighted true stories of people who benefited from lottery funding, such as an Olympian athlete.
5) Evian's "Smart Drop" fridge magnet allows users to order water deliveries with a tap,
Niharika evianppt
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The document discusses three studies related to music, social media, and technology:
1. A study on the "irrelevant sound effect" which found that recall ability was poorer when participants performed a memory task while listening to music or changing sounds compared to quiet or steady sounds.
2. A discussion of Diesel's "Facepark" which challenges social norms by encouraging socializing in parks instead of online.
3. A mention of new technology that uses projection to aim at making driving safer.
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Fyffes launched a comic book character called Fyffe to promote healthy eating habits in children and combat obesity. Adobe created a video highlighting the importance of understanding where data comes from and the context behind numbers before making assumptions or decisions. Asics set up an interactive treadmill challenge allowing runners to test their speed against an elite marathoner in preparation for a race. Google launched Helpouts, a live video chat service providing expert advice on various topics from over 1,000 specialists for a fee. Samsung teased an upcoming product launch called the S-Circle range through a mysterious campaign involving masked men at soccer matches.
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Cultural Fuel Trend Report August 2011
The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
Trendstalking: Creativity at Cannes Lions 2014
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
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This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Group 1_Brand Management
The document discusses strategies for creating brand polarization. It provides examples of polarized brands such as Apple, Modi, and PETA. It also discusses how to measure and capitalize on polarization. Some ways discussed to create polarization include driving a wedge in the market through strong focused segmentation, and launching provocative ads. Examples provided include Magners vs Strongbow alcoholic drinks targeting different segments, and Axe vs Old Spice targeting different gender images.
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Welcome to this issue of the Rewir Trend Review where we will give you the latest on the food industry. Yummy! Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
ADV 401 Portfolio Submission
This portfolio submission includes projects for Stabilo pens, Hercules, Charlotte's Web, and Rumpelstiltskin under section A. Section B includes projects for Five Star Notebooks and India. An outdoor campaign for HUF Footwear would scuff public property with skateboard marks and tags promoting the brand and message of "no apologies." Under section D, a digital project for Sweetleaf Coffee Shop would use the Periscope app to live stream the cafe's atmosphere and activities.
Travelocity wings of hope
This document outlines Travelocity's plan to build an emotional connection with customers by organizing an unforgettable trip for underprivileged children. Dubbed "Wings of Hope", 10 children will be selected and taken on a 2-week trip across multiple continents, with their experiences shared online daily. This human-interest story is expected to generate extensive press coverage for Travelocity without any media spending. After the trip, a documentary and photo journal will be created to further engage audiences. The goal is for Wings of Hope to become an annual initiative that distinguishes Travelocity from its competitors and demonstrates its expertise in making travel simple and enjoyable.
New and improved
Russell Grenning considers updating his image and reputation through marketing tactics like advertising slogans. He discusses how slogans like "new and improved" have become ubiquitous but don't accurately capture personal reinvention. Grenning humorously proposes applying greenwashing, niche marketing, and wholesome imagery techniques to portray himself in a refreshed way, though acknowledges some proposals may cross ethical lines. In the end, he jokes that readers who "accept all of this" could win a prize, poking fun at manipulative advertising incentives.
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This document provides a summary of various marketing campaigns and products from this past week:
1) A video called "Dear Future Mom" aims to reassure expectant mothers worried about Down syndrome that their child can live a happy and fulfilling life.
2) A Greek health company called Lanes created an engaging Facebook campaign and interactive vending machine to promote their vitamins.
3) An insurance company in Israel implemented a unique video-on-demand takeover campaign to illustrate that insurance premiums should vary by individual needs.
4) A prototype "Alert Shirt" uses haptic feedback technology to allow soccer fans to experience in-game sensations like impacts and adrenaline rushes.
5)
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This document provides a summary of the top 10 commercial campaigns of 2016. It highlights ads from companies like House of Travel, American Family Insurance, IKEA, SickKids Foundation, Nike, 30 Millions d'Amis Foundation, Channel 4, Under Armour, Volvo Cars, and H&M. The ads covered topics such as family, dreams, home life, health, quality time, animal abandonment, the Paralympics, Olympic athlete Michael Phelps, car safety, and Christmas. Many of the campaigns sent powerful messages through minimalist or emotional designs.
Andries du Plooy's portfolio
Andries du Plooy is a father and husband who enjoys spending time with his family. He has a background in marketing, communication, and journalism. He has worked in various roles in the creative industry including as a copywriter, producer, and director. Some of his past projects include creating television shows and series about topics like food, crime investigations, and the environment. He also has experience with web design, content creation, and producing advertisements.
Bringing digital storytelling, into the retail world
Several brands used social media campaigns to promote their products, where customers could receive discounts or free items by posting on Twitter or other platforms. Old Navy hid flip flops around cities and had users tweet their summer activities for a chance to get a free pair. Urban Outfitters offered $10 off for a selfie in their fitting room. Marc Jacobs' pop-up shop gave items in exchange for posts with their hashtag during Fashion Week. Kellogg's did something similar, giving out free cereal samples for tweets at their London pop-up shop. Radio Shack had phones vibrate when their hashtag was used, with the last tweet before it fell winning the phone.
PG Tips Re-branding Pitch
The document summarizes PG Tips' rebranding efforts through its Al and Monkey digital advertising campaign. It discusses key aspects of the campaign including its parody of the film "When Harry Met Sally", involvement in rainforest charity, relatability to British audiences, and targeting of adults aged 18-100 in the UK. It also proposes a new idea for a flavored tea range representing different cultures to appeal to people of various ethnicities living in England.
BB Citizenship Stage 2: Health
While traveling in Argentina, Blake Mycoskie witnessed the hardships faced by children without shoes and was inspired to create TOMS Shoes, a company that matches every pair of shoes purchased with a pair donated to a child in need. Mycoskie founded TOMS to be a for-profit business that could continually donate new shoes through a sustainable one-for-one model. Though TOMS faced criticism for potentially disrupting local markets, Mycoskie ensured donations were provided only in very rural areas and worked with charities to thoughtfully distribute shoes.
BU Paris - A MONTH OF IDEAS - March 2016
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
OgilvyOne tým 2 (Radka Šubířová, Zuzana Malá)
The document outlines a challenge to increase the number of stories in a National Chronicle to 5,000 by the end of 2015 and encourage regular contributions. It suggests using creative guerrilla marketing techniques like stickers, branded balloons, and tickets with QR codes and hashtags to share stories on social media and protect memories from fading over time so future generations can enjoy them. The key message is that memories are like balloons that can burst or blow away without being recorded for the National Chronicle.
BU Paris - A MONTH OF IDEAS - April 2016
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Ignition five 18.06.12
This document provides summaries of marketing campaigns and products from various companies:
1) Tourism British Columbia placed a large interactive vending machine in San Francisco to promote British Columbia vacations.
2) Ray-Ban's "Bright Light" app helps users find sunspots in cities to encourage outdoor activities while wearing sunglasses.
3) An ATM in Peru featured a character promoting literacy to draw attention to the issue of illiteracy affecting many children.
4) A UK National Lottery campaign highlighted true stories of people who benefited from lottery funding, such as an Olympian athlete.
5) Evian's "Smart Drop" fridge magnet allows users to order water deliveries with a tap,
Niharika evianppt
Evian manages the mass communication of its bottled water brand across 140 countries. It has a net worth of $1.027 billion but consumers are turning to less expensive brands, requiring Evian to reconstruct its premium and luxury brand image. Previous ad campaigns featured babies on rollers or a message to "reconnect with your inner child." Future campaigns will need to consider target markets, crowd psychology, cultural factors, and economic conditions to reposition Evian as a premium luxury brand.
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O:\ignition\igniting times\2010\august\ignition five 03.08.10
The document discusses three studies related to music, social media, and technology:
1. A study on the "irrelevant sound effect" which found that recall ability was poorer when participants performed a memory task while listening to music or changing sounds compared to quiet or steady sounds.
2. A discussion of Diesel's "Facepark" which challenges social norms by encouraging socializing in parks instead of online.
3. A mention of new technology that uses projection to aim at making driving safer.
Ignition 5 11.11.13
Fyffes launched a comic book character called Fyffe to promote healthy eating habits in children and combat obesity. Adobe created a video highlighting the importance of understanding where data comes from and the context behind numbers before making assumptions or decisions. Asics set up an interactive treadmill challenge allowing runners to test their speed against an elite marathoner in preparation for a race. Google launched Helpouts, a live video chat service providing expert advice on various topics from over 1,000 specialists for a fee. Samsung teased an upcoming product launch called the S-Circle range through a mysterious campaign involving masked men at soccer matches.
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This document provides brief summaries of 5 marketing campaigns:
1) Harley Davidson invited customers for real test rides on motorcycles to experience the feeling of being part of the Harley gang.
2) Adult retailer Ann Summers used paid search marketing in a humorous way to raise brand awareness.
3) A TAC campaign took users on an interactive journey through a fictional deadly car crash to promote road safety.
4) A UNICEF campaign allows users to donate misspelled words to support education when fixing spelling errors on Google Chrome.
5) Insecticide brand Orphea transformed a billboard into a giant glue trap to demonstrate its product's effectiveness against insects.
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This document provides brief summaries of 7 different marketing campaigns or projects:
1) An undisclosed Boston ad agency posted a fake job listing for the "world's toughest job" and interviewed people for it to film their reactions.
2) A Singapore charity confronted "Facebook philanthropy" with ads showing thumbs up around tragic images, calling people to real volunteer work.
3) Kia created a mobile racing game called "GT Ride" to educate people about their new high-performance car and build interest in their brand.
4) Nescafé in France aimed to highlight the casual social experience of coffee with an campaign focusing on companionship and sharing.
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Ignition 5 25.11.13
A Moscow subway station installed an exercise ticket machine that only accepted squats or lunges as payment instead of money to promote exercise and the 2014 Olympics. Kmart promoted their Christmas bells line through a cross-promotion with Joe Boxers that received some news coverage. Royal Roads University placed a billboard inviting people to connect with an alumni that did not provide what people expected. Vodafone Spain paid to rebrand Madrid's subway line and held an experiential stunt at one of the stations to showcase the difference between 3G and 4G mobile networks. British Airways launched an interactive billboard campaign in Piccadilly Circus that displayed real-time flight information for planes flying overhead.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
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This document summarizes 5 marketing campaigns from the past week:
1) BNP Paribas launched a Twitter-controlled robot that threw tennis balls for Jo-Wilfried Tsonga based on tweets during the French Open.
2) Beldent conducted an experiment with identical twins, one chewing gum and one not, to prove chewing gum makes you appear cooler.
3) PLAN used erasable billboards in Paris and Berlin to raise donations for girls' rights, erasing images to reveal different pictures.
4) Budweiser unveiled a Twitter-powered knitting machine that makes sweaters, adding a stitch for every tweet of #jumpers4des.
5) Nike created a winter-
Ignition 5 03.03.14
This document summarizes several creative advertising campaigns from this week:
1) Ikea's RGB billboard uses colored lights to reveal three different headlines on the same space, maximizing the impact of a small ad area.
2) LG placed the slimmest ad by measuring the thickness of its new OLED TV against a magazine spine.
3) An Apotek hair product ad used sensors to make a model's hair move as trains passed, appearing to be blown by the wind.
4) Lipton partnered with Muppets Most Wanted to promote tea and playfulness through Kermit the Frog.
5) OBI Germany renovated dull buildings with their products to advertise without aggressive
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing customized cellphones inside fake industry books to recruits, programming their number in to poach four employees and save $80,000. Oscar Mayer created a bacon-scented iPhone plug-in as an alarm clock and app that thousands can win through a contest being promoted with a video, while anyone can download the sizzling bacon sound app.
Ignition 5 08.04.13
This document summarizes several marketing campaigns from this week:
1) Galaxy Chocolate digitally resurrected Audrey Hepburn in an ad to promote their brand's message of luxury and elegance.
2) The Happy Egg Company livestreamed the hatching of chicks on Google Hangouts and YouTube for Easter to engage viewers and run an online competition.
3) In Argentina, Missing Children highlighted the problem of indifference to missing children by handing out flyers at a soccer game that went entirely unnoticed.
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This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Digital Culture For The Win - Cannes Lions 2016 Review
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
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BU Paris - A MONTH OF IDEAS - Juillet 2015
This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
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Ignition 5 07.04.14
This document summarizes several marketing campaigns and initiatives from the past week:
1) The #EndItMovement used a see-through truck at a sporting event to raise awareness of human trafficking.
2) Coca-Cola Hong Kong's "Chok Chok Chok" campaign used a phone app and TV ads to get teens excited about a new product.
3) McDonald's played pranks on customers at the drive-thru as part of an April Fools' campaign.
Ignition 5 07.04.14
This document provides summaries of 6 marketing campaigns or products:
1) An anti-human trafficking campaign using a see-through truck to raise awareness at a sporting event.
2) A gaming app by Coca-Cola Hong Kong that activated from a TV spot's music to catch bottle caps.
3) McDonalds' April Fools drive-thru that surprised customers with an "extraordinary journey".
4) Digital newspaper holders that received live news feeds to advertise a paper's digital version.
5) A furniture store installed interactive seats that played music when sat on together to encourage brand trials.
Ignition five 14.03.11
Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
Graphic Design Portfolio, 2020
Four years worth of work demonstrated in a curated anthology of my favorite projects. Enjoy and feel free to contact me at nia.j.smalls@gmail.com or at +31 6 86 22 46 57.
June 2012 Cultural Fuel Trend Report
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
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This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
Why Culture is King in Branding
When Apple opened stores in Shanghai, it altered its slogan to "Designed in California, Made for China" to alleviate potential animosity from Chinese consumers. This respect for local culture helped Apple gain loyal customers in China. Similarly, when Canadian fire trucks switched to lime green colors based on research suggesting higher visibility, fewer drivers stopped because red was unconsciously associated with emergency situations in Canada. Brands must consider how culture can contradict logic. Coca-Cola's introduction of "New Coke" in 1985 outraged consumers not because of the new taste but because it changed a brand that advertising had positioned as a cultural icon for over a century in North America. Later, Coke faced similar complaints when it introduced a new holiday can design in 2011
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Ignition 5 12.05.14
This document provides summaries of 6 topics:
1) Pedigree is using YouTube's revenue sharing model to raise money for pet adoptions by encouraging people to share a cute video.
2) A climate change platform showed that rising sea levels of 6 feet could flood major cities in the next 100 years to raise awareness.
3) Belgian lawyers bought a domain name related to a radio station's new slogan and offered to trade it for air time to discuss intellectual property issues.
4) A new app links coffee machines to alarms so "snooze" time can be used to start brewing coffee.
5) An inventor has created a $300 3D printer that can print makeup by reading color codes
Ignition 5 14.04.14
1) A dairy brand in Chile set up a pop-up store where customers could pay for items with exercise rather than money by burning calories on a treadmill.
2) Taco Bell used a viral marketing campaign featuring people named Ronald McDonald saying they love Taco Bell Breakfast to promote their new menu item.
3) A Game of Thrones promotional stunt had fans use Twitter to virtually bring down a statue of the hated character King Joffrey by tweeting #bringdowntheking over a million times.
Ignition 5 07.04.14
This document summarizes several marketing campaigns from the week of April 7th, 2014:
1) An "End It Movement" campaign used a see-through truck to raise awareness of human trafficking at a sporting event in Atlanta.
2) A Coca-Cola campaign in Hong Kong used a phone app game to promote a new TV spot, where users had to shake their phone to catch bottle caps.
3) McDonald's transformed its drive-thru into an "extraordinary journey" with surprises for customers on April Fools' Day.
Ignition 5 31.03.14
The document summarizes various marketing campaigns from around the world:
1) The Museum of the Great War in France launched a Facebook profile imagining what it would have been like if Facebook existed in 1914 during WWI. The profile received over 50,000 followers and increased museum visitors by 45%.
2) A train station in Antwerp launched an interactive game where people received shocks if they kept their fingers in holes for 5 seconds, promoting the new PlayStation game Infamous: Second Son.
3) Oreo created a "Trending Vending Machine" at SXSW that dispensed custom Oreos related to trending topics on Twitter using the hashtag #eatthetweet.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 10.03.14
This document provides summaries of 5 articles:
1) Pizza Hut's new touchscreen ordering allows diners to order pizza and sides directly from an interactive table.
2) BroApp is an app that automatically sends sweet messages to a user's girlfriend to allow them to spend more time with friends.
3) An ad from Mayhew discusses a new product or concept but does not provide details to avoid giving away the full message.
4) Polar Beer created a cell phone signal blocking beer holder to encourage drinkers to be more present when socializing.
5) A New Zealand soft drink company hid towels and flip flops in outdoor ads to let people literally take summer with them.
Ignition 5 10.02.14
This document summarizes marketing campaigns from various companies during the week of World AIDS Day. MWEB provided free WiFi that redirected users to an HIV/AIDS awareness message. Sony launched a waterproof MP3 player and proved it worked by having swimmers test it. Toyota had a program where people could test drive hybrid vehicles from other owners. Burger King offered Big Macs to fans on Facebook to identify true fans, and lost 30,000 followers but gained a more engaged base. Esurance ran a successful hashtag campaign around the Super Bowl that drove social media engagement without airing a traditional commercial.
Ignition 5 27.01.14
This document provides brief summaries of 5 marketing campaigns:
1) Ajax's "Ajax Social Wipes" tool allows users to easily clean up their social media feeds by removing unwanted pages.
2) 20th Century Fox partnered with Thinkmodo to promote the movie "Devil's Due" using an animatronic "devil baby" in New York City to scare and record people's reactions.
3) Coca-Cola's "Happiness Machine" in Sweden was aimed at brightening people's day with summer happiness during a cold, dark winter afternoon.
4) P&G's "Internetervention" campaign uses Isaiah Mustafa to mockingly disdain nine fake
Ignition 5 13.01.14
This document provides brief summaries of 5 items: 1) A print ad for a movie that used a tweet from a film critic, omitting part of the tweet. 2) A Russian steakhouse that promoted its steaks with a flaming billboard stunt. 3) An interactive print ad for a phone that let readers change the phone's color by tapping the page. 4) A Microsoft video highlighting inspiring women of 2013 instead of top search terms. 5) A system in Western Australia where tagged sharks trigger automated tweets when nearing beaches to warn of their location.
Ignition 5 09.12.13
Amazon revealed plans to launch a drone delivery service called Amazon Prime Air in 2015. Greenpeace launched a campaign to save the Arctic from oil drilling and climate change featuring "Santa Claus" asking for help. A French media company partnered with a streaming service to launch "Insomny Coffee", a special blend allowing customers free trials. Burger King created pre-roll ads that mock pre-roll ads to promote their brand. IKEA Switzerland launched a website to match people who want company for Christmas Eve through the 26th to avoid empty chairs at their celebrations.
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This document provides summaries of 5 marketing campaigns:
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2) To promote the book "Spinfluence", the marketing team manufactured a rumor that Robert Mugabe was visiting New Zealand to demonstrate propaganda techniques.
3) When a Gap ad featuring a Sikh model was defaced with anti-Sikh graffiti, Gap changed its Twitter background to the original ad in a show of support.
4) Public Health England used thermochromic posters in men's restrooms to encourage men to see a doctor if they noticed blood in their urine, even just once.
Ignition 5 18.11.13
This week's document highlights various advertising campaigns and initiatives:
1) The advertising agency John St is launching "exFEARiential advertising" focusing on traumatic prank stunts to promote brands.
2) Sony and Microsoft are ramping up their marketing for the launches of the PlayStation 4 and Xbox One gaming consoles in Europe.
3) Sony Pictures is promoting the upcoming movie "Carrie" through viral strategies like a Facebook app that lets users call the movie's character.
4) NBA stars collaborated on a holiday video of them playing "Jingle Bells" by bouncing basketballs.
5) Volvo Trucks featured Jean-Claude Van Damme doing an impressive full split between two
Ignition 5 11. 11. 13
Fyffes launched a comic book character called Fyffe to promote healthy eating habits in children and reduce obesity. Adobe created a video highlighting the importance of understanding where data comes from and the context behind numbers before making assumptions or decisions. Asics set up an interactive treadmill challenge allowing runners to test their speed against an elite marathoner in preparation for a race. Google launched Helpouts, a live video chat service providing expert advice on various topics from over 1,000 specialists for a fee. Samsung teased an upcoming product launch called the S-Circle range through a mysterious campaign involving masked men at soccer matches.
Ignition 5 29.10.13
KPT Insurance launched a game called "Smileball" where a pinball game is controlled by smiles to make insurance seem more fun and engaging. Lowe's created short Vine videos to help consumers fix common household problems quickly. UN Women used real autocomplete search terms highlighting gender inequality to show it is a global issue. Volkswagen launched the "#Woofwagon" campaign featuring dog breeds representing their car models to showcase their range of vehicles in a fun and relatable way. Honda created an optical illusion advertisement for their CR-V SUV to demonstrate through engineering they can make the impossible possible.
Ignition 5 14.10.13
This document summarizes five recent marketing campaigns:
1) Sony Pictures staged a fake telekinetic incident in a New York coffee shop to promote the movie Carrie, gaining 36 million views for the stunt video.
2) Grey Goose launched a "Fly Beyond" campaign featuring a billboard that displays Instagram posts to promote the brand's new global campaign.
3) Tourism Victoria allowed social media users to remotely control "explorers" wearing cameras to virtually tour Melbourne and explore the future of tourism.
4) Dodge Durango viral videos featuring Will Ferrell as Ron Burgundy pointing out the SUV's features have led to the release of more ads with a real-time social media response element.
5)
Ignition 5 07.10.13
This document summarizes several marketing campaigns from the past week:
- Rainforest Alliance's "Follow the Frog" storytelling campaign about conservation.
- Axe's "Dirty Balls" campaign promoting its shower tool by appealing to masculinity.
- Intel's "Look Inside" campaign telling the story of teenager Jack Andraka who developed cancer detection method.
- Honda's Twitter campaign targeting food brands like Oreo that could leave crumbs in its vacuum-equipped Odyssey cars.
- Volvo Trucks' video showing a hamster steering one of its trucks to demonstrate its easy steering.
Ignition 5 02.09.13
Billboard magazine in Brazil released a free magazine but required fans to prove they liked the artist on the cover by having 20 songs from them on their phone. An clothing company allows customers to trace their jeans back to the American farmer who grew the cotton. Milka chocolate bars are missing a piece to see if consumers share it or keep it for themselves. Coca-Cola created personalized messages on billboards in Israel that notify users when their name appears. A vending machine gives beers to those who do nothing for 3 minutes, unlike machines seeking attention with elaborate promotions.
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Ignition 5 08.07.13
- 1. 08.07.12
- 2. This Week... The most valuable social media project, interactive obituary, New York city bench, tables you can hear, #GoodmorningSTL The most valuable social media project Milk Carton 2.0 The World‘s first interactive obituary J Garcia Lopez New York City bench Virgin Atlantic Tables you can hear Philips #GoodmorningSTL McDonalds
- 3. It has been a while since missing persons were put on the back of milk cartons. We‘ve moved into the digital age with the ‗Milk Carton 2.0 project, which is defining new ways to utilise social networks to help find missing people, in particular, the 50,000 missing child reports across Canada each year. This won silver in the mobile category in Cannes. The Milk Carton 2.0 project utilised a new Google Search, showcasing missing child cases instead of ads, a pinterest board per case to help people pin and identify things they saw the child wearing or being moved in, Facebook profiles were turned into broadcast stations for people who opted into the idea, and finally, a mobile tool that sends alerts/info to Foursquare checkpoints closest to where the child was reported missing. The most valuable social media project Milk Carton 2.0
- 4. The World‘s first interactive obituary J Garcia Lopez Bringing a more personal touch to obituary notices.
- 5. New York city bench Virgin Atlantic This campaign, ‗the Upper Class Bench‘ won a Silver Lion in the PR category at Cannes this year. Virgin realised that people have forgotten how amazing flying can be. The excitement has been eroded through cost cutting and an increasingly sanitized airport and flight experience. They wanted to remind people that flying should never be ordinary and so they turned an ordinary experience (sitting on a park bench) into an extraordinary one! The bench was complete with padded leather, extendable leg rests, fold-out entertainment unit and stewardess call button. Everything you would expect in the air. Placed in Manhattan people could comfortably take a seat and take complete control of their experience. As people sat, stewardesses showed up offering complimentary refreshments as well as a menu of delicious food to order. They could use the entertainment unit, which triggered live experiences and they were treated with farewell gifts from the Virgin crew.
- 6. Tables you can hear Philips ―Tables you can hear‖ one of many unique ways to come to ultimately get young ―obsessed with music‖ people, ages 18- 24, to say to their friends ―You need to hear this!‖ Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighbourhood pub the table was made for. What‘s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighbourhood's taste in music. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
- 7. A fun campaign from McDonald‘s without the cliché flash-mob element. Their goal was to increase brand favourability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks ―Good morning!‖ to people walking past it. If they placed an order, it was delivered to them by a man on a scooter. Six 30 second spots were created, with unique and unexpected moments featuring the general public of St. Louis. Working entirely with non-actors, agency BKWLD designed real situations where McDonald‘s breakfast could help make the ‗ordinary a bit more extraordinary.‘ They also created a digital hub for the GoodMorningSTL campaign, with a mobile-friendly site that aggregated users‘ social media content from Instagram and Twitter using the hashtag #goodmorningstl. Special offers and contest winners were announced daily. #GoodmorningSTL McDonalds
Editor's Notes
- http://vimeo.com/53840217#at=0
- http://youtu.be/P585OLysZTU