British Airways promoted destinations outside the UK by placing unexpected travel information in a Brazilian bookstore. Nike featured footballer Cristiano Ronaldo exploding towards the goal in a new television commercial for their Nike Mercurial Vapor IX shoes. A Japanese newspaper created an augmented reality app to make stories more accessible to children and attract advertisers like a yogurt company. Nike promoted golfer Rory McIlroy's signing by depicting him competing with Tiger Woods in a game involving surprising hole-in-ones. Given issues with its brand image, Starbucks used only in-store products in a creative ad suggesting Mondays can be good because of historical events, while offering a discounted coffee.