SlideShare a Scribd company logo
28.01.12
This Week...
Barcode Reader, Vapour Trail, Family Newspaper, No cup is safe, Mondays can be great



Barcode Reader
British Airways


Vapour Trail
Nike



Family Newspaper
Tokyo Newspaper



No cup is safe
Nike



Mondays can be great
Starbucks
Barcode Reader
British Airways

A clever way for British Airways to promote their flights.

There is a lack of awareness around the destinations
that BA travel to outside of the UK, so they decided to
promote these destinations at the exact time that
consumers are planning to travel to them.

Consumers got an unexpected piece of information
when checking the price point of a travel guide in a
Brazilian bookstore.
Vapour Trail
Nike
Nike is running “Vapor Trail”, a television commercial
featuring the carnage left by football player Cristiano
Ronaldo wearing Nike Mercurial Vapor IX as he explodes
towards the goal.
Family Newspaper
Tokyo Newspaper
In an attempt to engage more with kids, Tokyo
Newspaper Tokyo Shimbun created an augmented reality
smartphone app that 'translates' stories from the
newspaper into a child-friendly format. It includes cartoon
character commentary on stories, pop up headlines and
child-friendly script to make the issues easier for kids to
digest.

The move provided opportunities for advertisers as well,
as several companies, including yogurt maker Meiji, who
also placed their own interactive ads in the paper
targeting children as well as their parents.

A lovely way to promote newspapers to children.
No Cup is safe
Nike

Nike is promoting the signing of Rory McIlroy, the
current number one golf player, with “No Cup Is
Safe”, an ad featuring McIlory in a game of one-
upmanship with Tiger Woods. The two golfers compete
for the most surprising hole in one,
Mondays can be great
Starbucks

Given the recent issues with their brand image, this is a
nice creative ad from Starbucks, using only products
found in store, to invent a story around sales promotion.

The ad suggests Monday is actually a pretty good
day, all things considered, because lots of important
things happened on a Monday, then giving viewers a
run-down of notable historical Monday moments.

I’m not sure if a discounted latte is going to fix all of
Monday’s problems but it might be a good start to the
day. Now, time for a coffee...

More Related Content

Similar to Ignition 5 28.01.13

September 2018 Trend Report
September 2018 Trend ReportSeptember 2018 Trend Report
September 2018 Trend Report
Altavia Dekatlon
 
Ignition 5 19.05.14
Ignition 5 19.05.14Ignition 5 19.05.14
Ignition 5 19.05.14
Shaneoc1
 
Ignition 5 19.05.14
Ignition 5 19.05.14Ignition 5 19.05.14
Ignition 5 19.05.14
Shaneoc1
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
dentsu
 
The marksman march 2012
The marksman march 2012The marksman march 2012
The marksman march 2012
marksmansimsr
 
MillennialMarketing_Top20
MillennialMarketing_Top20MillennialMarketing_Top20
MillennialMarketing_Top20
Joseph Fernandez
 
Inspiration-Snapshot April
Inspiration-Snapshot AprilInspiration-Snapshot April
Inspiration-Snapshot April
LHBS
 
Grey possible cases_digital
Grey possible cases_digitalGrey possible cases_digital
Grey possible cases_digital
Peter Hoekstra
 
DRIIM - What's Hot (Settembre - Ottobre 2018)
DRIIM - What's Hot (Settembre - Ottobre 2018)DRIIM - What's Hot (Settembre - Ottobre 2018)
DRIIM - What's Hot (Settembre - Ottobre 2018)
Accenture Italia
 
January 2018 Trend Report
January 2018 Trend ReportJanuary 2018 Trend Report
January 2018 Trend Report
Altavia Dekatlon
 
December 2017 Trend Report
December 2017 Trend ReportDecember 2017 Trend Report
December 2017 Trend Report
Altavia Dekatlon
 
Ignition five 08.08.11
Ignition five 08.08.11Ignition five 08.08.11
Ignition five 08.08.11
Omd Ireland Ignition Department
 
Brand spur Issue 3
Brand spur Issue 3Brand spur Issue 3
Brand spur Issue 3
BrandSpur Ng
 
UK Social Brand Report September - PiQ
UK Social Brand Report September - PiQUK Social Brand Report September - PiQ
UK Social Brand Report September - PiQ
Brandwatch Peerindex
 
The marksman february 2013
The marksman february 2013The marksman february 2013
The marksman february 2013
marksmansimsr
 
Top Global Retail Campaigns that made it Big!
Top Global Retail Campaigns that made it Big!Top Global Retail Campaigns that made it Big!
Top Global Retail Campaigns that made it Big!
Kuliza Technologies
 
atresync 20.pptx
atresync 20.pptxatresync 20.pptx
atresync 20.pptx
David545409
 
The economist-advertising-1228682891490982-9
The economist-advertising-1228682891490982-9The economist-advertising-1228682891490982-9
The economist-advertising-1228682891490982-9
writemcsean
 
The Economist Creative Advertising
The Economist Creative AdvertisingThe Economist Creative Advertising
The Economist Creative Advertising
Advertime
 
Ignition five 17.01.11
Ignition five 17.01.11Ignition five 17.01.11
Ignition five 17.01.11
Omd Ireland Ignition Department
 

Similar to Ignition 5 28.01.13 (20)

September 2018 Trend Report
September 2018 Trend ReportSeptember 2018 Trend Report
September 2018 Trend Report
 
Ignition 5 19.05.14
Ignition 5 19.05.14Ignition 5 19.05.14
Ignition 5 19.05.14
 
Ignition 5 19.05.14
Ignition 5 19.05.14Ignition 5 19.05.14
Ignition 5 19.05.14
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
 
The marksman march 2012
The marksman march 2012The marksman march 2012
The marksman march 2012
 
MillennialMarketing_Top20
MillennialMarketing_Top20MillennialMarketing_Top20
MillennialMarketing_Top20
 
Inspiration-Snapshot April
Inspiration-Snapshot AprilInspiration-Snapshot April
Inspiration-Snapshot April
 
Grey possible cases_digital
Grey possible cases_digitalGrey possible cases_digital
Grey possible cases_digital
 
DRIIM - What's Hot (Settembre - Ottobre 2018)
DRIIM - What's Hot (Settembre - Ottobre 2018)DRIIM - What's Hot (Settembre - Ottobre 2018)
DRIIM - What's Hot (Settembre - Ottobre 2018)
 
January 2018 Trend Report
January 2018 Trend ReportJanuary 2018 Trend Report
January 2018 Trend Report
 
December 2017 Trend Report
December 2017 Trend ReportDecember 2017 Trend Report
December 2017 Trend Report
 
Ignition five 08.08.11
Ignition five 08.08.11Ignition five 08.08.11
Ignition five 08.08.11
 
Brand spur Issue 3
Brand spur Issue 3Brand spur Issue 3
Brand spur Issue 3
 
UK Social Brand Report September - PiQ
UK Social Brand Report September - PiQUK Social Brand Report September - PiQ
UK Social Brand Report September - PiQ
 
The marksman february 2013
The marksman february 2013The marksman february 2013
The marksman february 2013
 
Top Global Retail Campaigns that made it Big!
Top Global Retail Campaigns that made it Big!Top Global Retail Campaigns that made it Big!
Top Global Retail Campaigns that made it Big!
 
atresync 20.pptx
atresync 20.pptxatresync 20.pptx
atresync 20.pptx
 
The economist-advertising-1228682891490982-9
The economist-advertising-1228682891490982-9The economist-advertising-1228682891490982-9
The economist-advertising-1228682891490982-9
 
The Economist Creative Advertising
The Economist Creative AdvertisingThe Economist Creative Advertising
The Economist Creative Advertising
 
Ignition five 17.01.11
Ignition five 17.01.11Ignition five 17.01.11
Ignition five 17.01.11
 

More from clairebutterly

Ignition 5 12.05.14
Ignition 5 12.05.14Ignition 5 12.05.14
Ignition 5 12.05.14
clairebutterly
 
Ignition 5 22.04.14
Ignition 5 22.04.14Ignition 5 22.04.14
Ignition 5 22.04.14
clairebutterly
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
clairebutterly
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
clairebutterly
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
clairebutterly
 
Ignition 5 31.03.14
Ignition 5 31.03.14Ignition 5 31.03.14
Ignition 5 31.03.14
clairebutterly
 
Ignition 5 24.03.14
Ignition 5 24.03.14Ignition 5 24.03.14
Ignition 5 24.03.14
clairebutterly
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
clairebutterly
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
clairebutterly
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
clairebutterly
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
clairebutterly
 
Ignition 5 10.03.14
Ignition 5 10.03.14Ignition 5 10.03.14
Ignition 5 10.03.14
clairebutterly
 
Ignition 5 03.03.14
Ignition 5 03.03.14Ignition 5 03.03.14
Ignition 5 03.03.14
clairebutterly
 
Ignition 5 10.02.14
Ignition 5 10.02.14Ignition 5 10.02.14
Ignition 5 10.02.14
clairebutterly
 
Ignition 5 27.01.14
Ignition 5 27.01.14Ignition 5 27.01.14
Ignition 5 27.01.14
clairebutterly
 
Ignition 5 13.01.14
Ignition 5 13.01.14Ignition 5 13.01.14
Ignition 5 13.01.14
clairebutterly
 
Ignition 5 16 12 13
Ignition 5 16 12 13Ignition 5 16 12 13
Ignition 5 16 12 13
clairebutterly
 
Ignition 5 09.12.13
Ignition 5 09.12.13Ignition 5 09.12.13
Ignition 5 09.12.13
clairebutterly
 
Ignition 5 02.12.13
Ignition 5 02.12.13Ignition 5 02.12.13
Ignition 5 02.12.13
clairebutterly
 
Ignition 5 25.11.13
Ignition 5 25.11.13Ignition 5 25.11.13
Ignition 5 25.11.13
clairebutterly
 

More from clairebutterly (20)

Ignition 5 12.05.14
Ignition 5 12.05.14Ignition 5 12.05.14
Ignition 5 12.05.14
 
Ignition 5 22.04.14
Ignition 5 22.04.14Ignition 5 22.04.14
Ignition 5 22.04.14
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
 
Ignition 5 07.04.14
Ignition 5 07.04.14Ignition 5 07.04.14
Ignition 5 07.04.14
 
Ignition 5 31.03.14
Ignition 5 31.03.14Ignition 5 31.03.14
Ignition 5 31.03.14
 
Ignition 5 24.03.14
Ignition 5 24.03.14Ignition 5 24.03.14
Ignition 5 24.03.14
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
 
Ignition 5 18.03.14
Ignition 5 18.03.14Ignition 5 18.03.14
Ignition 5 18.03.14
 
Ignition 5 10.03.14
Ignition 5 10.03.14Ignition 5 10.03.14
Ignition 5 10.03.14
 
Ignition 5 03.03.14
Ignition 5 03.03.14Ignition 5 03.03.14
Ignition 5 03.03.14
 
Ignition 5 10.02.14
Ignition 5 10.02.14Ignition 5 10.02.14
Ignition 5 10.02.14
 
Ignition 5 27.01.14
Ignition 5 27.01.14Ignition 5 27.01.14
Ignition 5 27.01.14
 
Ignition 5 13.01.14
Ignition 5 13.01.14Ignition 5 13.01.14
Ignition 5 13.01.14
 
Ignition 5 16 12 13
Ignition 5 16 12 13Ignition 5 16 12 13
Ignition 5 16 12 13
 
Ignition 5 09.12.13
Ignition 5 09.12.13Ignition 5 09.12.13
Ignition 5 09.12.13
 
Ignition 5 02.12.13
Ignition 5 02.12.13Ignition 5 02.12.13
Ignition 5 02.12.13
 
Ignition 5 25.11.13
Ignition 5 25.11.13Ignition 5 25.11.13
Ignition 5 25.11.13
 

Recently uploaded

Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdfEnhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
Xtreame HDTV
 
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
juliancopeman444
 
Audio Video equipment supplier in Gurgaon
Audio Video equipment supplier in GurgaonAudio Video equipment supplier in Gurgaon
Audio Video equipment supplier in Gurgaon
demoacsindia
 
A Brief Introduction About Jason Kozup
A  Brief  Introduction  About  Jason  KozupA  Brief  Introduction  About  Jason  Kozup
A Brief Introduction About Jason Kozup
Jason Kozup
 
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfUnlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
WHMCS Smarters
 
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdfPRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
IESTPMARCO
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
abqenm
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
greendigital
 
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girlsℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
meherkumarescorts
 
Chennai Call Girls 8824825030 High Calass Call Girl Chennai
Chennai Call Girls 8824825030 High Calass Call Girl ChennaiChennai Call Girls 8824825030 High Calass Call Girl Chennai
Chennai Call Girls 8824825030 High Calass Call Girl Chennai
Mobile Problem
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
Basak24
 
Money Problem Solution Number 74260-14248
Money Problem Solution Number 74260-14248Money Problem Solution Number 74260-14248
Money Problem Solution Number 74260-14248
Mobile Problem
 
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
ahmedendrise81
 
What Going to the Doctor is Like as an Adult Comics
What Going to the Doctor is Like as an Adult ComicsWhat Going to the Doctor is Like as an Adult Comics
What Going to the Doctor is Like as an Adult Comics
Salty Vixen Stories & More
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
ytunuq
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
greendigital
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
CIOWomenMagazine
 
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
sbewyav
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
HD Video Player
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
Basak24
 

Recently uploaded (20)

Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdfEnhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
 
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
 
Audio Video equipment supplier in Gurgaon
Audio Video equipment supplier in GurgaonAudio Video equipment supplier in Gurgaon
Audio Video equipment supplier in Gurgaon
 
A Brief Introduction About Jason Kozup
A  Brief  Introduction  About  Jason  KozupA  Brief  Introduction  About  Jason  Kozup
A Brief Introduction About Jason Kozup
 
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfUnlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
 
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdfPRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
PRESENT CONTINnnnnnnnnnnnnnnnnnnnnnUOSSSS.pdf
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
 
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girlsℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
 
Chennai Call Girls 8824825030 High Calass Call Girl Chennai
Chennai Call Girls 8824825030 High Calass Call Girl ChennaiChennai Call Girls 8824825030 High Calass Call Girl Chennai
Chennai Call Girls 8824825030 High Calass Call Girl Chennai
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
 
Money Problem Solution Number 74260-14248
Money Problem Solution Number 74260-14248Money Problem Solution Number 74260-14248
Money Problem Solution Number 74260-14248
 
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
 
What Going to the Doctor is Like as an Adult Comics
What Going to the Doctor is Like as an Adult ComicsWhat Going to the Doctor is Like as an Adult Comics
What Going to the Doctor is Like as an Adult Comics
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
 
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
 

Ignition 5 28.01.13

  • 2. This Week... Barcode Reader, Vapour Trail, Family Newspaper, No cup is safe, Mondays can be great Barcode Reader British Airways Vapour Trail Nike Family Newspaper Tokyo Newspaper No cup is safe Nike Mondays can be great Starbucks
  • 3. Barcode Reader British Airways A clever way for British Airways to promote their flights. There is a lack of awareness around the destinations that BA travel to outside of the UK, so they decided to promote these destinations at the exact time that consumers are planning to travel to them. Consumers got an unexpected piece of information when checking the price point of a travel guide in a Brazilian bookstore.
  • 4. Vapour Trail Nike Nike is running “Vapor Trail”, a television commercial featuring the carnage left by football player Cristiano Ronaldo wearing Nike Mercurial Vapor IX as he explodes towards the goal.
  • 5. Family Newspaper Tokyo Newspaper In an attempt to engage more with kids, Tokyo Newspaper Tokyo Shimbun created an augmented reality smartphone app that 'translates' stories from the newspaper into a child-friendly format. It includes cartoon character commentary on stories, pop up headlines and child-friendly script to make the issues easier for kids to digest. The move provided opportunities for advertisers as well, as several companies, including yogurt maker Meiji, who also placed their own interactive ads in the paper targeting children as well as their parents. A lovely way to promote newspapers to children.
  • 6. No Cup is safe Nike Nike is promoting the signing of Rory McIlroy, the current number one golf player, with “No Cup Is Safe”, an ad featuring McIlory in a game of one- upmanship with Tiger Woods. The two golfers compete for the most surprising hole in one,
  • 7. Mondays can be great Starbucks Given the recent issues with their brand image, this is a nice creative ad from Starbucks, using only products found in store, to invent a story around sales promotion. The ad suggests Monday is actually a pretty good day, all things considered, because lots of important things happened on a Monday, then giving viewers a run-down of notable historical Monday moments. I’m not sure if a discounted latte is going to fix all of Monday’s problems but it might be a good start to the day. Now, time for a coffee...

Editor's Notes

  1. http://vimeo.com/53840217#at=0
  2. http://vimeo.com/53840217#at=0