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Media140 London Red Bull Casestudy
- 1. TOYS, SANDPITS & SOCIAL MEDIA
- 3. THE DARK AGES CONNECTING WITH & BENEFITTING CONSUMERS
- 4. THE RULES OF THE SANDPIT THROW OUT THE RULEBOOK: LIMITLESS WAYS TO PLAY
- 5. MARKETING MIX STORIES, MEMORIES & MYTHS WORTH TELLING
- 6. RED BULL X-FIGHTERS PRESENCE ACROSS SOCIAL PLATFORMS IS NOT ENOUGH
- 7. RED BULL X-FIGHTERS SNACKABLE CONTENT, MULTIPLE ACCESS POINTS, CONNECTIONS
- 8. RED BULL X-FIGHTERS ENGAGE ON THEIR OWN TERMS… PLAY, CHALLENGE, BRAG
- 9. RED BULL REPORTER 2009 ENGAGE THEM THROUGH CREATIVE COLLABORATION
- 10. RED BULL BEDROOM JAM MAKE THEM THE STAR! NOT YOU…
- 11. RED BULL RACING FACES FOR CHARITY BE UNIQUE, BE INTERESTING, BE PART OF SOMETHING
- 12. RED BULL GP iPOD APP PERSONAL CONNECTION, TO THE CONTENT THEY CONSUME
- 13. MARKETING OR PRODUCT THE MARKETING BECOMES THE PRODUCT
- 14. THE MODERN MARKETING MIX The Red Bull Video for this Slide Pack from #Media140 London can be found at http://www.vimeo.com/7360141
Editor's Notes
- The Dark ages There have been a number of periods in our history described as Dark ages – interestingly in Britain this refers to a period where villages where spread out and there is little evidence of them connecting or interacting, in fact it is no coincidence that there are few historical maps or records at all throughout this period of the 6 th Century Social Media is the very opposite of this – enabling mass, limitless connectivity with all tribes, and an ongoing living record of everything This is our age of enlightenment, and not one to be wasted
- Toys in the sandpit, learning from the masters of play Forget the marketing terminology. This is about play. These are new toys thrown into the sandpit for kids to play with. Kids don’t necessarily play with the best or the most expensive toy; they play with the most fun, the one that they see others having the most fun with. They don’t use necessarily use the toy as it was intended; they improvise and create and find new ways to have fun with it. These are all good lessons for marketers to learn when it comes to social media.
- Something to talk about For Red Bull, Word of Mouth has always been at the heart of our marketing strategy and our communications wheel. We do this by creating activity that inspires and captures the imagination of consumers, and enables them to be part of the action. The challenge is to take this into the digital world in as captivating a way as the real world content is Once you have accepted and committed to this, as with any marketing strategy it starts with the consumer… who are they, where are they, what rocks their world and what could we do to improve it