This weekly summary provides information on 6 topics: 1) Professional Clicking discusses a parody video about making viral videos go viral through fake views. 2) Pony describes a Christmas ad where a father tries to buy his daughter a pony. 3) Instinct of Colour is an ad for OPI nail polish using dancers and a horse to represent different colors. 4) Playable Billboards launches an augmented reality game through Jameson whiskey billboards and packaging. 5) Dublin Tagged is an exhibition with tags around Dublin providing insights into the city from residents. 6) The summary provides links to videos and websites for more information.

1. 12.11.12

2. This Week...
Professional Clicking, Pony, Instinct of Colour, Playable Billboards, Dublin Tagged
Professional Clicking
Buyral
Pony
Toys R Us & eBay
Instinct of Colour
OPI
Playable Billboards
Jameson Irish Whiskey
Dublin Tagged
Dublin Design Collective

3. Professional clicking
Buyral
Here is the simple foolproof solution to making your
video go viral- Buyral. It uses children, the
elderly, interns, and well programmed machines to click
furiously on your videos and send them viral. They have
plans to suit every budget, offering businesses the
chance to secure 1million views for just $29.99!
Of course this is just a parody video, and ironically it’s
from the Canadian agency John St, that have brought us
Pink Ponies and Catvertising, two viral videos that
weren’t paid for!

4. Pony
Toys R Us & eBay
What little girl doesn't want a pony for Christmas? eBay
and Toys R Us makes that dream come true in this fun
Christmas TV ad for one little girl.
An overly ambitious Dad goes out on a limb to give his
daughter the ultimate holiday surprise. Unfortunately,
things don't quite go according to plan until, that is, the
mother swoops in to save the day with a little help from
her eBay Mobile app to buy her a gift from the Toys R Us
store on eBay.

5. Instinct of Colour
OPI
A stunning new ad from OPI nail polish, using female
dancers and a horse. Each dancer represents a different
shade of polish but the horse was the star of the show.
OPI wanted to demonstrate that each nail colour is a
means of self expression. This ad will draw you in and
the music is brilliant.

6. Playable Billboards
Jameson Irish Whiskey
Jameson Irish Whiskey has launched a huge Blippar
activation in Australia for the launch of their new RTDs.
The Blippar campaign turns the bottle (where ever it is
seen) into a game when scanned with the Blippar
App, which is powered by Image Recognition technology
on an Augmented Reality Platform, creating ‘playable’
billboards, adshels, websites, banner ads, the Facebook
app and even the real bottle itself, to launch the game
from any smartphone.
The campaign was created by VML in Sydney, and
activates a multi-million dollar outdoor media buy to
integrate the outdoor campaign with the digital
campaign.

7. Dublin Tagged
Dublin Design Collective
The Dublin Design Collective has created Dublin
Tagged, an exhibition aimed at encouraging people to
rediscover their cities.
In Dublin, from the 6-12th November, you will find
dotted around on 80 large individually crafted
tags, insights into Dublin city. These insights are from a
broad range of people, many of whom are actively
involved in making Dublin even more dynamic and
inspiring.
The central exhibition takes place on 4 Capel
Street, where you will find a map to help you discover all
the tags within Dublin.
A competition is being run to see who can find the most
tags, all of the prizes are Dublin based which is really
cool. At the end of the exhibition, as a thank you, those
people whose memories were used on the tags will
receive the key that unlocks their specific tag.
The exhibition is being funded by DCC through its Pivot
Dublin 2012 Programme.
Check out the site here!