Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience. It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby. Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.

1. MOBILE VEHICLE TOURS HAVE
“WOW” FACTOR
Kelly Dunbar

2. MOBILE VEHICLE TOURS HAVE
“WOW” FACTOR.
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not
least of these is the “wow” factor…the part that’s best shown in images and videos.
It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants
and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle
Tours.

3. PRO MOTION:
TONKA’S MIGHTY DUMPTRUCK
MOBILE TOUR

4. PRO MOTION:
TONKA’S MIGHTY DUMPTRUCK
MOBILE TOUR
A giant replica of a Tonka Truck is pretty eye-catching. A fully-
functioning Tonka dump truck built for the benefit of children in
need is truly worthy of a “wow.” Mobile Marketing Tours should
be exciting and have an element of fun. Tonka ticked all the
boxes with this one.

5. CINETRANSFORMER:
AMAZON KINDLE FIRE HDX

6. There’s not a lot more amazing than walking into a shipping
container and finding yourself in a full 3D movie theater. Each
seat in the theater was also outfitted with a tablet, giving a
multi-screen experience that shows off both the capabilities of
the hardware and highlighted key attractions of the Marvel
Cinematic Universe movies that were being played.
CINETRANSFORMER:
AMAZON KINDLE FIRE HDX

7. PRO MOTION:
GATORADE G-SERIES MOBILE
LOCKER ROOM

8. The WOW factor here starts with the transformation. This
normal-seeming trailer expands to nearly triple the size, creating
a bright, inviting locker room where Gatorade helped young
athletes learn and stay healthy and hydrated.
PRO MOTION:
GATORADE G-SERIES MOBILE
LOCKER ROOM

9. TURTLE TRANSIT:
DUNKIN’DONUTS

10. Some of the best Mobile Marketing Tours are fun for the sake of
fun. People are certain to stop and stare when a dozen
enormous donuts and a gargantuan coffee parks nearby. And
they can’t help but take notice and say “wow” when the free
coffee and donuts start getting distributed.
TURTLE TRANSIT:
DUNKIN’DONUTS

11. MRA:
WILD TURKEY

12. When you step onto the Wild Turkey Tour Bus, you step into
unexpected luxury and warmth. You enter a world of bourbon
that’s unlike a traditional bar and is more like a private tasting
room in a distillery. One that can go anywhere.
MRA:
WILD TURKEY

13. CRAFTSMEN:
BIGELOW TEAS

14. Airstream trailers are popular choices for Mobile Marketing
Tours because of their classic look and their universal appeal.
Bigelow adds to the appeal with an indoor/outdoor bar and a
lounge.
CRAFTSMEN:
BIGELOW TEAS

15. CREATIVE MOBILE INTERIORS:
CIGARS & CUFFLINKS

16. The Cigars & Cufflinks brand created a textured luxury
experience, with a rooftop smoking lounge, a larger-than-life
chessboard, and a full cigar bar inside the vehicle, balancing
function and class perfectly.
CREATIVE MOBILE INTERIORS:
CIGARS & CUFFLINKS

17. AARDVARK ONE:
STARBUCKS

18. Not all Mobile Vehicle Tours are done with giant trucks.
Starbucks’ two-seater transports had a rustic look that drew in
consumers with the promise of free iced refreshment from their
favorite coffee chain.
AARDVARK ONE:
STARBUCKS

19. CREATIVE MOBILE INTERIORS:
DIRECTV

20. Mobile Vehicle Tours do things besides giving out samples, as
well. DirecTV created a traveling man cave oasis on their tour,
giving participants a place to kick up their feet, enjoy some
snacks, and watch some sports.
CREATIVE MOBILE INTERIORS:
DIRECTV

21. Pro Motion empowers companies and brands to build deep emotional connections
that lead to lifelong relationships; giving them a dramatic advantage in attracting
customers, increasing the lifetime value of a customer, and lowering the cost of
customer acquisition and retention.
The Brand Vitality Experience™ is the simplest and most powerful approach to
envision, align, organize, implement, and activate experiential programs that bring a
brand to life, make it stand out, and turn prospects into customers and evangelists.
About Pro Motion, Inc. & the Brand Vitality Experience