This document summarizes 5 marketing campaigns from the past week: 1) BNP Paribas launched a Twitter-controlled robot that threw tennis balls for Jo-Wilfried Tsonga based on tweets during the French Open. 2) Beldent conducted an experiment with identical twins, one chewing gum and one not, to prove chewing gum makes you appear cooler. 3) PLAN used erasable billboards in Paris and Berlin to raise donations for girls' rights, erasing images to reveal different pictures. 4) Budweiser unveiled a Twitter-powered knitting machine that makes sweaters, adding a stitch for every tweet of #jumpers4des. 5) Nike created a winter-

1. 16.12.13

2. This Week...
Tweet & Shoot, The Identical Twin Experiment, Erasable Billboard, Knitbot & a
festive winter jingle
Tweet & Shoot
BNP Paribas
The Identical Twin Experiment
Beldent
Erasable Billboard
Plan
Knitbot
Budwiser
A festive winter jingle
Nike

3. Tweet & Shoot
BNP Paribas
A nice initiative by BNP Paribas, the French bank which
celebrated the 40th anniversary of its partnership with
Roland-Garros this year.
Before the competition kicked off, tennis fans had the
opportunity to train Jo-Wilfried Tsonga before he started
the French Open tennis tournament, via Twitter. If your
tweets were selected, they commanded a robot to throw
balls to Tsonga with the location, power and effect you
chose.

4. The Identical Twin Experiment
Beldent
Beldent show you that chewing gum makes you cool,
without trying to be cool in their latest experiment.
The campaign is framed as a real social experiment, in
fact, it‟s a branded art installation, highlighted by identical
twins, with one chewing gum, vs the other who isn‟t, from
which the general public are asked to put on headphones,
and interact with the installation. Eventually proving, that
chewing gum, makes you cool, or at least, leaves a more
desirable impression. Do you agree?

5. Erasable Billboard
Plan
PLAN which is a global children‟s charity and works with
children in the world‟s poorest countries, wanted to
demonstrate that a small donation can change the day-today existence of millions of girls.
An innovative technology designed to bring focus to the
denial of basic rights to girls. On the first International
Girls Day two erasable billboards representing children at
work were placed in Paris and Berlin.
Those who donated to the charity were given an eraser
and invited to take part in a mass erasing session to reveal
a different picture.

6. Knitbot
Budweiser
Budweiser unveils Twitter-powered machine that knits
holiday sweaters.
The Knitbot will complete a line of stitches on a festive
Christmas sweater every time someone tweets the
hashtag #jumpers4des. The machine is part of
Budweiser's UK-focused responsible drinking and
designated driver campaign.

7. A festive winter jingle
Nike
In order to promote their line of winter sportswear,
sportswear brand Nike has created a catchy jingle, „Winning
in a Winter Wonderland‟.
Using the tune of the popular Christmas carol, „Walking in a
Winter Wonderland‟, this catchy jingle features athletes
playing snow sports in extreme conditions, and singing
joyfully while they do.
The accompanying copy reads: “Getting better doesn't stop
because it's getting colder. The best athletes don't just
overcome the elements, they embrace them with Nike
Hyperwarm. Gear up for winter”.