Experiential marketing trends in 2018 focused on surprising and delighting consumers. Marketers sought to enhance experiences by offering amenities like free cabana service at the beach. Immersive technologies like virtual reality provided powerful promotional experiences despite their costs. Non-tradigital activations generated buzz through interactive elements like string art murals, on-site customization activities, and appearances by social media influencers. The goal was to create memorable photo opportunities that generated real-world word-of-mouth for brands.