This document summarizes several creative advertising campaigns from this week: 1) Ikea's RGB billboard uses colored lights to reveal three different headlines on the same space, maximizing the impact of a small ad area. 2) LG placed the slimmest ad by measuring the thickness of its new OLED TV against a magazine spine. 3) An Apotek hair product ad used sensors to make a model's hair move as trains passed, appearing to be blown by the wind. 4) Lipton partnered with Muppets Most Wanted to promote tea and playfulness through Kermit the Frog. 5) OBI Germany renovated dull buildings with their products to advertise without aggressive

1. 03.03.14

2. This Week...
RGB billboard, World’s Slimmest Ad, hair raising ad, Lipton and Muppets Most
Wanted, OBI Germany
RGB Billboard
IKEA
LG OLED-TV “World’s Slimmest” Ad
LG
Hair-raising ad
Apotek
#BeMoreTea
Lipton and Muppets Most Wanted
DIY billboards
OBI Germany

3. RGB Billboard
IKEA
Ikea's "RGB billboard," makes the most of some very
limited space, much like their furniture.
The board features three different headlines superimposed
on each other in different colors—cyan, magenta and
yellow. At night, the board shines red, green and blue
(RGB) lightbulbs on the board, revealing, in turn, the
different headlines. Red bulbs illuminate the cyan text;
green lights up magenta; and the blue-purple lights make
yellow visible.
And that's how you turn nine square meters of ad space
into 27 square meters. It's a brilliant little visual trick that
embodies Ikea's space-saving message.

4. LG OLED-TV “World’s Slimmest” Ad
LG
As an example of great media placement, M&C Saatchi of
Sweden have created what they’re calling the “world’s
slimmest” ad.
Electronics Magazine Lyd & Bilde (Sound & Image) is
coincidentally the same width as LG’s curved OLED-TV at
4mm.
So LG cleverly decided to advertise this similarity on the
spine of the magazine. A simple arrow measurement, one
line of ad copy and the company logo helps reinforce the
message that LG’s new OLED-TV is the world’s slimmest
TV.

5. Hair-raising ad
Apotek
Another simple but clever and playful outdoor ad this
week.
Apotek a pharmacy brand in Sweden wanted to introduce
a new line of hair products, and the tagline of their
campaign was ‘make your hair come alive’.
They did just that by fitting digital screens in the subway
station with ultra sonic sensors that were able to monitor
the train’s arrival. As a train pulled up to the station, the
model on the screen had her long, lush hair tousled by the
‘wind’ of the moving train.

6. #BeMoreTea
Lipton and Muppets Most Wanted
Lipton have recently launched their new campaign
#BeMoreTea, while the latest Muppets movie sequel;
Muppets Most Wanted is due for release at the end of
March. And what better way to promote both brands
than a joint campaign.
The Lipton #BeMoreTea campaign is “about encouraging
people to ‘get off auto pilot’, be more playful, thoughtful
and enjoy things they might otherwise have missed”.
And in this regard, The Muppets ever so optimistic
leader, Kermit The Frog, is the ideal ambassador for the
campaign.

7. DIY billboards
OBI Germany
Since the closure of 250 DIY stores in Germany last year,
there has been a ruthless price war between those that
remain. OBI is one of those stores, but they didn’t want
to resort to aggressive selling tactics. Instead they
decided to show what their products are capable of
when applied to rundown buildings around the city.
Various grey and lifeless buildings around the city were
given a makeover, or at least small sections of them,
with the very same products you can buy in OBI. The
result is a series of colourful and eye-catching
renovations that don’t force their message in people’s
faces, but draw them in with some clever juxtaposition.